The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

It’s Monday at 9 am. Your boss walks into your office and calls you into a meeting room and inquires about your team’s subscription strategy to dominate the industry for the quarter. You freeze.

Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics! 

Well, Hello there, Welcome to TADA'S how to build a successful loyalty program workshop. 

The most awaited, Certified Customer Retention Program is back once again! Back for the 4th time, the Customer Retention & Engagement training was held at TADA on the 21st of November 2019. Just like the previous workshops, it was a full house!

Loyalty programs are one of the most effective ways to retain existing customers and attract new ones. Today’ be it a small business or a large enterprise, businesses are using loyalty programs. These programs are designed to reward customers who are repeatedly investing in services and products of the brand.

Singapore Fintech Festival was back again for a week-long this time around. It is the largest Financial Technology event in the world that provides a platform for the Fintech community to connect, collaborate and co-create. It is for everyone, be it a start-up, technology company, investor, financial institution, research institute or innovation professional.

The Indonesian market for customer loyalty programs is growing, and so is the spread of customer loyalty apps. With everyone constantly finding ways to outdo each other in terms of the best customer loyalty programs, finding new customers becomes even harder than having to retain one. Here, we have listed down 5 loyalty platforms that have emerged victorious from the competitive scene and managed to make their presence known in the market.

Jakarta Fashion Week or otherwise known as JFW has been around since 2008, it is a fashion event held annually in Jakarta, Indonesia. This year it was held from 22nd to 26th October, at Senayan City.

In today's digital age, consumers have access to copious amount of information at their fingertips.

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company’s strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

All you need to know about customer retention...

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Did you know that 65 percent of business revenue typically comes from existing customers?

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

 Dear Friends,

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.