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TADA Marketing & Customer Retention Blog

3 min read

Introducing Sticky: The Loyalty Program Every F&B Business Needs to Retain Customers Better in the Pandemic Era

Yunny Yunita .

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

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1 min read

Support Handmade Local Products and Empower Our Communities with TADA

Yunny Yunita .

This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.

Topics: TADA Partner
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8 min read

How to Turn Valuable Customer Data Into Impactful Marketing Campaign in 4 Easy Steps (That Retain Customers Better)

Aloysius Brahmarsi .

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4 min read

Your Customers are Rethinking Their Behavior for the New Normal--Find Out How You Should Respond

Yunny Yunita .

Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.

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3 min read

Winning the Loyalty of Gen Z Customers

Yunny Yunita .

Upon reading the title, you might be wondering, why should you bother about Gen Z customers?

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1 min read

TADA x Sayurbox Subscription Program: A Convenient, Safe & Beneficial Way of Grocery Shopping

Clara Alverina .

As most businesses have reopened in the new normal, loyal customers are the key to sustaining businesses, especially after the hard blow from the pandemic. Customer retention plays a pivotal role in enhancing customer loyalty for any business. TADA helps in doing exactly this: increasing customer retention rate for your business sustainability. One of the solutions TADA offers for businesses is the subscription program, 

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2 min read

5 Tips and Tricks on Creating More Engaging Rewards Program

Clara Alverina .

In this modern era, traditional loyalty and reward programs have lost their appeal as customers tend to look for instant gratification for their purchase. There is a need for a more engaging strategy that is more appealing and beneficial to customers that will keep them coming back to your business. Customers need to feel that their every action is rewarded.

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2 min read

Habit Building Concept: Building Your Customers’ Habit to Come Back to Your Business Again & Again

Yunny Yunita .

Blog - Agustus habit building concept

Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?

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3 min read

The Brand New Impactful Loyalty Program: Sticky

Aloysius Brahmarsi .

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2 min read

Think Your Business is Done Preparing for The New Normal? Think Again.

Yunny Yunita .

The COVID-19 pandemic that started around March this year has slowed or even knocked down businesses everywhere. Now that a ‘New Normal’ phase has started, a lot of businesses ended up spending lots of time, manpower, and money to gear up for store re-opening in June and July. However, the battle doesn’t stop there. With recent developments being highlighted daily, such as the confirmation by WHO that the virus is airborne, and the daily rise in new cases in Indonesia, uncertainty is evident. Is your business ready to get back on its feet in these critical times? Here are some measures you can take.

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2 min read

Add These Exclusive Hotel and Dining Vouchers to Your Redemption Catalog!

Yunny Yunita .

Hotel industries are among the hardest hit industries this year due to the pandemic. With hotels starting to re-open with strict New Normal procedures, we have seen a movement where people are more confident in dining or staycation-ing at hotels. After all, people need going out to a trustable establishment to refresh once in a while after all that quarantine! Where better than these reputable premium hotels. Check out our offers from these premium Jakarta hotels; Fairmont Jakarta, Ayana, and Grand Mahakam. Add these vouchers to your company’s redemption catalog now! 

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4 min read

Virtual Franchise: The Solution to Increase Your Revenue in Today’s Pandemic Situation

Aloysius Brahmarsi .

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1 min read

Integration of Deal POS x TADA

Clara Alverina .

There is nothing more delightful than having loyal customers as it can help to increase your sales. The more customers you have, the more stable your selling will be. The good news is now you can do it more easily with the help of TADA, who just recently released the integration with Deal Pos. Its various interesting features will definitely enable you to manage your loyalty program.

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2 min read

The Definition of Customer Retention and Its Role in Business Marketing

Clara Alverina .

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

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2 min read

Introducing TADA New Feature! Create Your Own Ordering System today

Clara Alverina .

In the midst of COVID-19 pandemic, one of the fastest growing business tools is the system where customer able to enter an online order. Online ordering is typically associated with off-premise channels, such as third-party platforms or mobile apps reserve system. While online ordering has been around for years, it has not gained large traction in many industries. However, the COVID-19 pandemic and new normal situation has made consumers wary of having intensive contact, therefore the need for online order has arisen.

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1 min read

Announcing Virtual Franchise! A New Marketing Concept for New Normal

Clara Alverina .

Global pandemic has been threatened the human race once again. SARS, Ebola, H1N1 and more have shown their selves in the past, but with each outbreak, we are learning new ways of fighting and solutions to improve our life as a whole. Technology cannot prevent the outbreak of pandemics, however it can help life and business to prevail during the crisis. Today, we would like to announce the new initiatives from TADA which we call Virtual Franchise.

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4 min read

Virtual Franchise: Create a New Sales Channel

Clara Alverina .

In the past 10 years, people’s behavior of business has changed significantly from the physical to the virtual. It is still happening now including in franchise business. Quite different from the conventional concept, a virtual franchise enables you to grow your brand with the help of your customers as franchisees through apps or websites. One simple example is that when customers buy your product in the app and then they are asked to “tell others” or “share the product” to their friends so you get more potential customers. The franchisee on the other hand, gets rewards like points, vouchers or others to use in the next purchase. It then creates a profitable symbiosis between the franchisor and franchisee as both get the benefits they want: higher selling and rewards, respectively. You can create a new sales channel and at the same time creating an opportunity for others during this time.

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2 min read

New Feature on Instagram for Supportlocalbrands.id

Clara Alverina .

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.

 

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This sticker can be added in Stories or in the form of an action button on the business profile. When potential customers tap the sticker on the stories, or on the business profile , they will be directed to the gift card provider partner page. Every Stories that uses this sticker will be collected into a combined Stories so that Instagram users can see the local Merchant collection.
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1 min read

New Redemption Released! Promo Bundling Options are now Live

Clara Alverina .

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2 min read

Announcing New Redemption Options: OVO / Gopay / Dana Voucher Released!

Clara Alverina .

 

In this time of social distancing, many rewards or gifts are not suitable anymore. Since we know that people's behavior is changing, people no longer go outside, and the store is closing down, so redeem at the store will not be preferable. Traveling is prohibited; rewards such as a plane ticket, hotel, and tour no longer enticing enough. People's needs and priorities are changes. Therefore, new rewards and gift options must be added to compensate for this situation.

 

To quote an article from MIT, author Gideon Lichfield: "The world has changed many times, and it is changing again. All of us will have to adapt to a new way of living, working, and forging relationships…". We heard that you want more options for digital rewards, especially digital wallets such as OVO/Gopay/DANA. That is why we are excited to introduce you to OVO/Gopay/DANA voucher—available now on TADA Digital.

 

How to Utilize This New OVO/Gopay/DANA Voucher Redemption

Assigning this redemption is now even more comfortable. Here is how you rewards your customer with just a few steps and you are ready to delighted your customers.

 

 

One of the most important benefits of this new redemption is easiness. Digital wallets offer a variety of ways to do the top-up. TADA utilizes the quickest and simple method to give OVO/Gopay/DANA reward vouchers to your customers, all in purpose to provide a hassle-free experience.

Also, this redemption is suitable to be used in many occasions. It can be used for employee rewards, distributor commissions, customer anniversary reward, quiz or raffle prize, and many more. Explore this feature now.

 

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1 min read

Retention is Likely to be More Profitable Than Acquisition

Clara Alverina .

Customer Retention is way more cost-savvy as compared to customer acquisition. It costs 5 times more to do the latter. 

Additionally, existing customers are much easier to sell to, the probability of an existing customer buying your products is 60-70%, whereas the probability of getting a new prospect to buy your product is a mere 5-20%. 

So, why are businesses still so focused on persuading new prospects who have no idea what the business is about when they could be using that time to strengthen their relationships with returning customers? 
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2 min read

Certified Customer Retention Program Batch V

Monica Sylvia .

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

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2 min read

How to Retain Customers Correctly

Clara Alverina .

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

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2 min read

Implementing Brand Stickiness to Raise Brand Loyalty

Clara Alverina .

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

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2 min read

Employing Design Thinking to Retain Customers

Clara Alverina .

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

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2 min read

How to Survive in the Age of the Customer

Clara Alverina .

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

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2 min read

Get the Best Out of Offers to Jack Up Sales

Clara Alverina .

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

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3 min read

iSeller x TADA: Increase Your Customer Loyalty!

Clara Alverina .

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

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4 min read

Here's how to dominate the Subscription Market

Kerenjni .

It’s Monday at 9 am. Your boss walks into your office and calls you into a meeting room and inquires about your team’s subscription strategy to dominate the industry for the quarter. You freeze.

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2 min read

Why does the beauty industry need a customer loyalty program?

Kerenjni .

Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics! 

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3 min read

Tips on How to build a Successful Loyalty program

Kerenjni .

 

Well, Hello there, Welcome to TADA'S how to build a successful loyalty program workshop. 

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2 min read

Certified Customer Retention Program

Kerenjni .

The most awaited, Certified Customer Retention Program is back once again! Back for the 4th time, the Customer Retention & Engagement training was held at TADA on the 21st of November 2019. Just like the previous workshops, it was a full house!

Topics: CCRP
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2 min read

The Next Era of Loyalty Program: Subscription

Clara Alverina .

Loyalty programs are one of the most effective ways to retain existing customers and attract new ones. Today’ be it a small business or a large enterprise, businesses are using loyalty programs. These programs are designed to reward customers who are repeatedly investing in services and products of the brand.

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1 min read

Singapore Fintech Festival 2019 X TADA

Kerenjni .

Singapore Fintech Festival was back again for a week-long this time around. It is the largest Financial Technology event in the world that provides a platform for the Fintech community to connect, collaborate and co-create. It is for everyone, be it a start-up, technology company, investor, financial institution, research institute or innovation professional.

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3 min read

Top Five Loyalty Apps in Indonesia

Clara Alverina .

The Indonesian market for customer loyalty programs is growing, and so is the spread of customer loyalty apps. With everyone constantly finding ways to outdo each other in terms of the best customer loyalty programs, finding new customers becomes even harder than having to retain one. Here, we have listed down 5 loyalty platforms that have emerged victorious from the competitive scene and managed to make their presence known in the market.

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1 min read

Marketeers Editor's Choice Award 2019

Kerenjni .

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2 min read

Customer Retention in Fashion Industry - Jakarta Fashion Week x TADA

Kerenjni .

Jakarta Fashion Week or otherwise known as JFW has been around since 2008, it is a fashion event held annually in Jakarta, Indonesia. This year it was held from 22nd to 26th October, at Senayan City.

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2 min read

Useful Insights from Starbucks Loyalty Program

Kerenjni .

In today's digital age, consumers have access to copious amount of information at their fingertips.

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2 min read

Customers Loyalty Program vs Customer Retention Program

Clara Alverina .

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company’s strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

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2 min read

How to sell to customers with subscription fatigue?

Kerenjni .

"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

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2 min read

Switch to subscription model, before its too late!

Kerenjni .

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

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2 min read

Customer Retention Explained In 2 minutes

Kerenjni .

All you need to know about customer retention...

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2 min read

How To Calculate Customer Retention Rate?

Kerenjni .

 

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3 min read

9 Customer Retention Strategies used by Top Companies

Kerenjni .

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

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2 min read

What is Customer Retention and why is it important?

Kerenjni .

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5 min read

Is Your Business Suitable for a Subscription Model?

Jonas Ngoh .

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

Topics: Subscription
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1 min read

Omni Brands of the Year 2019 - TADA

Jonas Ngoh .

The Omni Brands of the Year Award by Marketeers is given to companies that exemplify expertise in omnichannel marketing. This means that customers will receive a seamless experience for all available channels of the company.
Topics: News
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3 min read

Customer Advocacy & Engagement Training Batch II

Erskiditha Hanura .

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

Topics: News
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3 min read

7 Reasons Why Businesses Need to Implement a Subscription Model

Jonas Ngoh .

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

Topics: Subscription
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1 min read

Collaboration of TADA with Metrox: The Shift to a Digital Landscape

Jonas Ngoh .

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

Topics: News
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1 min read

Tech-A-Tive: Python for Machine Learning

Jonas Ngoh .

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Topics: News
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4 min read

The Value of Loyal Customers | Keep Them Coming Back!

Jonas Ngoh .

Did you know that 65 percent of business revenue typically comes from existing customers?

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6 min read

Customer Advocacy & Engagement Class I

Jonas Ngoh .

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

Topics: News
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2 min read

GUESS Partners with TADA

Jonas Ngoh .

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Topics: News
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3 min read

The Next Era of Loyalty Programs

Clara Alverina .

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

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3 min read

21st Century Marketing: Advocacy Marketing

Jonas Ngoh .

Marketing in the 21st Century has evolved over time with ingenious inventions and rapid advancements in technology. In recent years, a prominent form of marketing is emerging, utilized by numerous top companies such as Apple and Starbucks. This form of marketing is none other than Advocacy Marketing. Let's look at what this means and why companies are adopting it.
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1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

Jaanam Utamchandani .

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

Jaanam Utamchandani .

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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1 min read

What to measure in Advocacy Marketing

Jaanam Utamchandani .

 Dear Friends,

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1 min read

The powerful impact of Advocacy Marketing

Jaanam Utamchandani .

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

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2 min read

2 Loyalty Program Ideas Any Offline Business Can Do on the Internet

TADA .

 

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.

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