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TADA Marketing & Customer Retention Blog

2 min read

Switch to subscription model, before its too late!

Kerenjni .

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

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2 min read

Customer Retention Explained In 2 minutes

Kerenjni .

All you need to know about customer retention...

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2 min read

How To Calculate Customer Retention Rate?

Kerenjni .

 

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3 min read

9 Customer Retention Strategies used by Top Companies

Kerenjni .

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

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2 min read

What is Customer Retention and why is it important?

Kerenjni .

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5 min read

Is Your Business Suitable for a Subscription Model?

Jonas Ngoh .

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

Topics: Subscription
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1 min read

Omni Brands of the Year 2019 - TADA

Jonas Ngoh .

The Omni Brands of the Year Award by Marketeers is given to companies that exemplify expertise in omnichannel marketing. This means that customers will receive a seamless experience for all available channels of the company.
Topics: News
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3 min read

Customer Advocacy & Engagement Training Batch II

Erskiditha Hanura .

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

Topics: News
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3 min read

7 Reasons Why Businesses Need to Implement a Subscription Model

Jonas Ngoh .

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

Topics: Subscription
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1 min read

Collaboration of TADA with Metrox: The Shift to a Digital Landscape

Jonas Ngoh .

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

Topics: News
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1 min read

Tech-A-Tive: Python for Machine Learning

Jonas Ngoh .

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Topics: News
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4 min read

The Value of Loyal Customers | Keep Them Coming Back!

Jonas Ngoh .

Did you know that 65 percent of business revenue typically comes from existing customers?

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6 min read

Customer Advocacy & Engagement Class I

Jonas Ngoh .

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

Topics: News
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2 min read

GUESS Partners with TADA

Jonas Ngoh .

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Topics: News
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3 min read

The Next Era of Loyalty Programs

Jonas Ngoh .

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

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3 min read

21st Century Marketing: Advocacy Marketing

Jonas Ngoh .

Marketing in the 21st Century has evolved over time with ingenious inventions and rapid advancements in technology. In recent years, a prominent form of marketing is emerging, utilized by numerous top companies such as Apple and Starbucks. This form of marketing is none other than Advocacy Marketing. Let's look at what this means and why companies are adopting it.
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1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

Jaanam Utamchandani .

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

Jaanam Utamchandani .

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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1 min read

What to measure in Advocacy Marketing

Jaanam Utamchandani .

 Dear Friends,

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1 min read

The powerful impact of Advocacy Marketing

Jaanam Utamchandani .

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

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2 min read

2 Loyalty Program Ideas Any Offline Business Can Do on the Internet

TADA .

 

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.

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