Most FMCG companies do not lack data from a variety of sources. What they  lack is the ability to extract actionable insights from that data to create true business value. Although in fact, taking advantage of data and its analytics will lower expenses and can target the customers more precisely.

The Fast-moving Consumer Goods (FMCG) industry is one of Indonesia's major industries and contributes significantly to Indonesia's economic development. Increasing purchasing power due to increased personal income and the development of urbanization that changes people's lifestyles are cited as some of the industry's primary growth drivers. 

Digital media is reshaping the marketing landscape across the board, particularly in the fast-moving consumer goods (FMCG) industry. Campaigns for every FMCG product have traditionally relied on determining the appropriate marketing mix of the 4 Ps (Product, Price, Place, and Promotion) to influence the target audience's buying decisions. 

The covid-19 pandemic will continue to have a wide-ranging impact on our lives in 2022. This implies that the digitization and virtualization of business and society will continue at an accelerated pace.  

How well do you optimize the customer journey? Whether you sell pet supplies, construction equipment, car insurance, or something else, all of your clients' experiences with your brand are a journey that begins the moment they first encounter it. Salesforce surveyed senior marketing industry leaders and discovered that creating a connected customer journey across all touchpoints and channels is critical to the success of their overall marketing strategy for 67% of marketing leaders. 

Opportunity arises from a crisis. This was especially true for the FMCG industry in 2020, as the world grappled with the aftermath of the Covid-19 pandemic. The sector is learning, innovating, and rising above disruptions to leave the worst behind and look forward to the new year with optimism and renewed confidence.

It's no secret that the most successful businesses in today's environment need a larger audience and is constantly looking for ways to improve their marketing strategies to grow that audience. Lead generation is one of the most important aspects of your marketing strategy and has a stimulating effect on your potential customers. This is the driving force from the loyalty of the first customer to the final purchase. For this reason, 67% of companies use lead to developing their business into the next level.

A loyalty program has long been recognized as a reliable and effective method of developing strong customer relationships, encouraging repeat purchases, and increasing sales. It is now an effective strategy for driving business growth and a way to improve your customer experience. In fact, 78 percent of consumers said they are more likely to choose a business with a loyalty program over one without. 

As the leading fast-moving consumer goods company in Indonesia, L'Oreal's role in the Indonesian market is undeniable. Over the past decade, L'Oréal has successfully and consistently achieved higher business performance than market developments.

COVID-19 is not the first pandemic to drive e-commerce innovation. When the SARS outbreak struck China, Alibaba was still in its infancy.

Today’s hiring market does not just require attractive salaries. Generous Employee Engagement plays a huge role in acquiring and retaining top talents. According to a survey by Glassdoor, 60% of people agree that perks are one of their top considerations when being offered a job. In the same study, 80% of employees agree that they prefer additional perks over a salary raise.

There is a simple reminder from Stephen R. Covey's statement in his phenomenal book The 7 Habits of Highly Effective People about how to treat employees to achieve business goals: "Always treat your employees exactly as you want them to treat your best customers."

Imagine this scenario:

One day, you are enjoying scrolling Instagram or reading the daily news on your favorite platform. Suddenly a post from your friend appears. She shared her experience of consuming slimming pills, which successfully helped her reduce body weight by up to 10 kilos in 2 weeks. Instantly you grab your cheeks; it's getting fatty from time to time. You want to be like her! Without realizing it, you take a screenshot, saving the shop's name that sells the slimming pill!

The days of "medical, vision, and dental" summarizing employee benefits packages are long gone. Benefits programs have evolved as time has passed, and more companies have invested in a happy and healthy workforce. Aside from workforce and recruiting-related changes, major external events have influenced employee benefits offerings. 

Channel incentive programs are a win-win solution for both businesses and their partners. A Silicon Valley survey found that incentives can boost partner sales and profits by as much as 40 percent. At the same time, businesses can increase revenue, broaden their market, and obtain more loyal partners for the long run.

Businesses have long used channel incentive programs as their go-to-market strategies to align channel partners’ behavior to their overarching business goals. 81% of top-performing companies use channel incentive programs as a win-win solution to activate and reward channel partners while powering partners to gain more revenue.

Are you aware that 55-70% of your total sales come from just 15% of your most loyal customers? They are the most important aspect of your business. Not only that, just by nurturing loyalty with 5% more customers, you can increase your profits by 25-95%!

Most businesses especially newer ones get excited over acquiring new customers. However, they often forget the importance of staying engaged with those customers. One-time customers are no good since they cause businesses to lose a stable and reliable source of revenue, especially during the crisis. Stayng connected with customers, also known as customer engagement, can retain customers for the longer run. One way to increase it is through a membership program, where customers who sign up as members get to enjoy many benefits and rewards. Let’s take a look at the capabilities of TADA’s membership program to increase your customer engagement!

Loyalty is always a valuable thing for businesses. This does not only refer to loyalty from the customers, but from anyone who is involved with the business and impacts the business’ sustainability, such as employees, clients, and channel partners. These three groups of people are important to retain since they affect the overall operations of a business. 

This digital era has provided more ways to reach customers and get them to make a purchase to boost business revenue. One of the currently popular strategies is social commerce, in which businesses empower their own customers or employees to become resellers. As online marketplaces have become more saturated, placing businesses head-to-head with their competitors, social commerce is a promising new sales channel for businesses.

Many businesses agree that employees are their most valuable asset. Unfortunately, not many of them realize that compensations or salaries are not enough to retain employees. Another strategy is required to keep employees satisfied, connected, productive, and retained.

As the pandemic continues to cause slowdowns to business operations, businesses need a fresh strategy to stay on top of the crisis and sustain themselves. Recent developments in the COVID-19 pandemic have once again impose tighter operational hours. At the same time, customers might be more wary to leave their house and visit public places where businesses operate. It’s time to reach your customers despite the pandemic with the help of a reliable delivery order system!

Every business owner wishes for the business to develop and succeed. One way is through proper business marketing strategies. Marketing helps businesses to be discovered by more people which may end up converting them into new or even loyal customers. For new businesses, business marketing strategy may be a vague concept. Here are 10 marketing strategies that can help develop your business!

As business demands change, the rate at which the requirements of businesses evolve provokes the eternal question: should you consider building your enterprise software solution, or should you consider buying it?

How can businesses maintain strong relationships with customers? These days, customer engagement is a concept many businesses prioritize. According to Gallup, businesses that successfully engage with customers experience 63% less customer churn. Moreover, engaged customers also contribute to 23% higher revenue than regular customers.

Rewarding programs are undoubtedly crucial to businesses. With over 92% of customers agreeing that rewards influence their purchase decision, it’s about time that your business starts to consider a rewarding program.

Do you know that a business goes way beyond just buying and selling?

Have you ever experienced this?

Are your sales decreasing? Is your business performance slowing down in the crisis? During these times, most businesses run to a well-known solution: giving promotions. Promotions are an instant fix to boost sales which delight a lot of businesses with the sudden increase in revenue.

Each business has different kinds of customers. Some customers come to a business out of curiosity of the products offered, while others just happen to run into the store when looking for a certain product. Some other customers, however, have formed the habit of keep coming back and making a purchase.

Making customers loyal is the goal of any business. Loyal customers return more often, purchase more, and even bring in valuable new customers. These are benefits businesses can’t resist! Businesses turn to loyalty membership cards to make customers more loyal. However, the work doesn’t end there. Businesses also need to find out if the program is effective in increasing customer loyalty. This measure is known as loyalty marketing metrics.

In an all-new era where conventional business channels are getting more packed with competitors, businesses need new ways to increase revenue. One of the well-rounded strategies is using a referral program, which relies on customers, employees, or anyone related to the business to do promotions. To encourage the referral process, businesses can utilize social commerce, which gives incentives and rewards for customers who make sales from their referral activity. Let us learn how to apply referral marketing programs in your social commerce and make it more profitable!

In every purchase decision that a customer makes, saving money is one of the factors he or she considers the most. That’s why businesses often use voucher marketing to incentivize new and loyal customers into making a purchase. A research by Kelton also discovered that 48% of customers buy faster when they get a voucher, and 37% of them will buy more than they usually do. In this modern age, vouchers are not limited to printed ones, but also digital ones. How do you apply voucher marketing as a promotion strategy that works effectively for your business? Let us find out together!

We have great news: users can now exchange their points into MAPCLUB points! 

In the business industry, there are two terms commonly used to classify a business: B2B (business-to-business) and B2C (business-to-customer). This time, we’ll focus on B2B business, which is the business focusing on building relationships with other businesses.

As the end of the month approaches, are you trying hard to save money and work on your budget? What if there’s a way that you can keep shopping from your favorite brands despite a limited budget? With TADA, you can still enjoy many benefits without waiting for discounts or huge sales!

When starting a business, every business owner would want to acquire as many customers as possible to boost revenue. However, businesses soon realize that it’s more valuable to retain the customers they already have, which is also known as customer retention. As this awareness increases, retention marketing has now become the focus of many businesses.

How do you make customers keep coming back to your business?

Have you ever questioned this? Every business will be excited to welcome new customers. Sadly, most of the time that’s the only time businesses get to meet them. They don’t always return. The hardest part is bringing customers to come back a second time. Once they do, it will be easier to make them keep coming back.

Place yourself in a customer’s shoes. What makes you keep coming back to your favorite business? One of the reasons may be the positive customer experience you obtain when interacting with the business.

Customer experience has a powerful influence on building a customer’s view about a business and whether they will return. Hence, businesses must prioritize building a positive customer experience. Let us learn some strategies to help you build a positive customer experience in your business!

These days, businesses are getting more aware of the importance of customer loyalty. Repeat customers that consistently come back to your business are much more valuable than those who simply come and go. Thus, businesses have started implementing loyalty programs as one of the means of increasing customer loyalty.

In every business, customer loyalty is simply something that cannot be neglected. Establishing a strong and long-term relationship with your customers is more profitable for your business compared to attracting new customers.

These days, businesses are more and more aware of the importance of customer relationships. That’s why Customer Relationship Management (CRM) systems have increased in popularity in recent years. But, what exactly is CRM, and does your business need one? What are its benefits and how does it work? Let us start looking into CRM and discover how it can help your business!

Every business wants its products and services to reach more people and hence bring more sales. To attain that goal, businesses usually have a marketing team dedicated to promotional activities. However, one marketing technique is considered the most effective among the rest: customer advocacy marketing.

Why Automated Marketing

According to the latest study by Omnisend, you can achieve over 90% retention rate by implementing automated marketing channels such as emails. This indicates that automated marketing plays an important part in today’s effort for retaining customers.

Another study from GetResponse indicates that 30% of marketers saved their time when they implemented automated marketing as part of daily life while 17% of them witnessed an increase in their revenue and 11% of them used automation as an effort to retain their current customers.

In any business, the sales team is an important part that impacts business revenue. Most of the time, they are the front liners between potential customers and your business. Salespeople with excellent product knowledge and strong interpersonal skills can convince potential customers to end up buying your products and even become loyal to your business.

In this era, customer behavior keeps on changing. As technology gets more advanced, it’s easier for customers to access multiple brands at the same time, choosing one that is most beneficial to them. This creates a new challenge in which businesses have to increase their efforts in winning their customers’ loyalty, in a time where customers don’t mind switching brands. That’s why many businesses started using memberships to connect with their customers better.

In this digital era, businesses keep trying to increase revenue through both offline and online selling. With the rapid growth of online commerce, businesses saturate many existing online marketplaces, making it hard to stand out among competitors. Thus, one of the solutions businesses can opt for is shifting to social commerce.

Customers are a crucial aspect of every business. Aside from being a source of revenue, loyal and satisfied customers do not mind spreading the word about our business to others. Unfortunately, businesses often face one-time customers. This can be caused by low customer engagement. 

TADA always aimed to be the leading customer retention platform that brings the best loyalty and rewards solutions for businesses. After being featured in G2’s Spring 2021 Reports, we are thrilled to announce that once again we are featured by G2, this time in their Summer 2021 reports!

It’s no secret that the ongoing COVID-19 pandemic has caused slowdowns for businesses everywhere, for small businesses to large businesses alike. It takes adaptability and agility for businesses to survive. After more than a year of facing this pandemic, there are many takeaways small and large businesses alike can learn from the crisis, especially in terms of how to handle their finances. Here are important financial lessons your business can take note of!

What Is Customer Churn?

Customer churn is the loss of customers in a business. It is calculated based on how many customers leave your business at a certain time. Customer churn is an important value for businesses to know because it reflects how successful a business is at keeping customers by its side. 

Staying healthy has been an undeniable priority for us these days. It’s even more important during this pandemic! With the number of daily cases still increasing, it’s crucial to maintain health and immunity. 

Introducing our newest addition of e-vouchers in your redemption catalogue by KALCare! KALCare is an omni channel health and personal care store by KALBE Group. KALCare has thousands of health products for every stage of life, from infants to elderly, such as vitamins, supplements, and healthy foods and drinks. Some examples of the brands that you can find in the KALCare e-commerce site are Prenagen, Chil Kid, Entrasol, Blackmores, H2, various over the counter medicines, and various health monitor and test kits. In a time where customers are hesitant to visit health facilities, these products will be a great help.

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

Customer loyalty has been and should continue to be a key priority for business owners. Unprecedented disruptions caused by the pandemic since last year have posed new challenges for businesses to lock in their customers’ loyalty. The events of 2020 have caused customer behavior to change, including decreased brand loyalty due to a number of reasons such as limited inventory, limited access, and financial constraints, creating an even bigger urgency for businesses to maintain loyalty during uncertain circumstances.

Increasing the loyalty of customers and making them stay is the goal of many business owners. However, in this advanced customer era, along with significant changes in customer behavior, customers are getting more selective, picking businesses that offer them the most personal benefits. At the same time, advancement in digital technology opens up new opportunities for businesses in financial sectors such as banking to retain their customers better. As increasing customer retention rates by 5% can increase profits by anywhere from 25% to 95% (Bain & Co.), it’s clear that increasing customer retention rate and loyalty should be the priority of every business.

Say hello to our newest feature, Contactless Ordering! In this new normal, we know that customer behavior has changed, especially when people dine in restaurants. The risk of being in physical restaurants may cause customers to be reluctant to dine. To support the cause of social and physical distancing and increase customers’ confidence to dine in restaurants again, we have come up with a new feature called Contactless Ordering. With this feature, customers are able to order directly from their dining table as easily as scanning a QR code, without worrying about touching printed menus, while minimizing human contact. They can also pay directly from their table, using a variety of payment options that is already integrated with TADA, such as transfer, credit card or e-money. On top of that, they will immediately receive points once they have finished their order!

Digital rewards have always had its appeal amongst the public. From a recent study, we found that Gift Cards & Vouchers, e-Wallet, and Gadgets are the most popular redemption options amongst our users.

TADA has secured a series B1 investment round led by MDI Ventures; Indonesia’s largest multi-fund VC arm of state-owned telecom firm Telkom Indonesia. Other investors that participate are Telkomsel Mitra Inovasi (TMI), Finch Capital; a Europe and Southeast Asia focused VC firm, and Sovereign’s Capital; a US-based VC firm.

Loyalty needs to be rewarded! One of the ways you can reward your customers for doing business with you is by giving points or stamps. Point or stamp collection can be an attractive and engaging activity to retain customers. 

Today’s Reality

Put yourself in a customer’s shoes and consider what you would do before making a purchase from a business. Keep in mind relevant conditions today--health and safety concerns due to the pandemic, not to forget tighter budgets. Would you just close your eyes, hope for the best, and pick the first business you point at? Most probably not! One of the most possible things you would do is browse online and get yourself as much information as you can about the business, including reading its online reviews.

At TADA, we always strive to be better in terms of the products that we bring to the market as well as our service towards clients. Today, we are proud to be included in G2’s spring 2021 reports! This is certainly a new milestone for TADA and a reminder for us to keep improving ourselves.

Indonesia has proven itself as one of the pioneers when it comes to digital transformation in Southeast Asia with the emergence of the online commerce ecosystem, ride-sharing, education, health, and financial services. On top of that, the latest research suggests that there are over 170 million social media users in Indonesia. All those facts strengthen new opportunities for new sales channels, and social commerce emerges as one of the most promising ones. 

Acquiring customers is one thing, but keeping them loyal to your business and retaining them is no easy feat. In this new customer age, customers are getting harder to please than ever. They do not mind switching brands purely because they do not feel cared for, their needs are not being met, or simply because they find better benefits elsewhere. Thankfully, with the right set of strategies, you have a high chance of turning first-time customers into loyal customers. 

In recent years, customer behavior has gone through a significant change, especially in the beauty and lifestyle industry. Customers are more informed, digitally savvy, and even increasingly skeptical of brands and advertisements. Further behavior change is driven by the COVID-19 pandemic, causing them to want to spend less and spend smarter. 

Sticky has been around for some time now. With over 1,000 vouchers already redeemed, we have add some improvements that enable you to set up your Sticky program directly from Insights by TADA.

Staying at home due to the pandemic is a great opportunity to upgrade skills or learn something entirely new! TADA wants to help you upgrade or acquire new skills by collaborating with our latest partner Udemy.com. Udemy is the leading global marketplace for learning and instruction. By connecting students all over the world to the best instructors, Udemy helps individuals to reach their goals and pursue their dreams. Explore Udemy and you will find courses on business, finance & accounting, design, health & fitness, music, and many more.

The beginning of 2021 has been more full of twists and turns than we expected. New developments in the COVID-19 pandemic such as new strains of the virus, as well as the increasing number of daily cases have caused stricter government restrictions in many regions. These changes surely affect businesses everywhere and once again force us to improvise our survival strategies.

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

A digital rewards platform is a platform where businesses can give digital rewards to their customers, to help increase their engagement and loyalty to the business. The digital rewards given can range from gift cards, points, or even free items or services. The possibilities are completely endless and depends on what works best for your specific business.

Exciting year

Happy New Year! 2020 has really been the year that puts every business’ resilience to the test. With the multiple disruptions and slowdowns caused by the pandemic, businesses should by now realize that things will not instantly go back to normal in 2021. On the contrary, businesses should expect those changes in the market and their customers’ behavior to linger even in the new year. This means it’s no time to be caught off-guard! By being aware of what customers expect from businesses and responding to those expectations accordingly, businesses can have a head-start in maintaining the loyalty of their customer base and encourage them to keep doing repeat business in the long run. 

TADA is excited to announce that we have partnered with another prominent F&B brand in Indonesia! Sour Sally Group just launched their newest social commerce platform with TADA's Buyfrom, which helps businesses multiply revenues.

Consumer loyalty is always something that every business hopes to increase. With a set of retention programs, backed with good quality products and services, consumers can hopefully become more loyal and retained for a long run. 

B2B or business-to-business marketing on customer retention, concentrates on designing programs to retain existing customers and advance the lifetime value of the customers. Therefore, customer retention strategy is important to be applied, so that you can develop your business according to your customer's needs. By adjusting your strategy, you can make the customer contented, and make them want to keep doing repeat purchases from your brand.

As you know, customers are undoubtedly the most important element in a business. They are a source for every business and the reason behind it. Every company or brand should give their very best to the customers. They are literally the king (or queen). Unfortunately, many companies are more concerned with customer acquisition rather than maintaining customers. Well, maybe these facts would change your mind about customer retention.

A referral platform is a platform where businesses can gain more word-of-mouth marketing from their existing customer base. It is a highly effective marketing strategy, where the main motivation for the referrers is trust and satisfaction towards the products or services.

The holiday season is right around the corner! It’s no surprise that the end of the year is when customer activity is at its highest. Aside from attracting new customers, businesses can seize the opportunity to turn one-time shoppers into lifelong customers. What’s needed is the right set of strategies to capture and retain customers and bring a substantial increase in year-long revenue. Here’s how businesses can increase their customer retention and make the most of the most wonderful time of the year.

Customers are valuable in every business. But do you know that some customers may be more valuable than others? This measure is also known as the Customer Lifetime Value (CLV), a crucial value for your business to look into.

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

Subscription program is a business model in which a customer agrees to make an advance payment in order to receive a product, service, or benefit in regular intervals.

We would like to announce one very attractive addition to our redemption catalog: customers can now redeem their points into various Exquise Patisserie beautiful and delicious cakes. Exquise Patisserie uses premium ingredients and contributes many hours into their cakes to produce premium quality and finely crafted pastries that will suit any festivities, either to celebrate, to commemorate, or simply to bring a smile to loved ones.

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

In today’s world, perhaps there is nothing more impactful to businesses and their customers’ purchasing behavior than the current COVID-19 health crisis we are embroiled in. With constantly changing government policies regarding people’s movements and business operations, businesses need a reliable strategy to survive. More than ever, businesses are realizing the value of their existing customer base as the key to sustaining their business.

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

2.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

3.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

4.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

5.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

“Is that your best price?”

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.

A business that realizes the importance of retaining loyal customers is sure to have increased revenue. With more loyal customers, you can expect to see a more stable sales number. However, businesses may be overwhelmed handling a great deal of data at a time.

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

With the end of the year fast approaching, businesses are still struggling to survive and stabilize their sales due to the pandemic. Current government restrictions and people’s wariness to purchase from physical stores make it even harder for businesses to stay connected with their customers. Even so, all hope is not lost! These are truly testing times for businesses and those who know how to maintain their relationship with customers are sure to lock in loyalty and prevail.

Do you know that the word ‘voucher’ is constantly looked and trending in Google?

If there’s one word to properly describe 2020, it would be uncertainty. Do you agree? These are uncertain times for each one of us, and business owners have not been spared. However, businesses can choose to see the silver lining and seize the opportunity that comes with the challenges of this so-called new normal. New business trends are emerging, and businesses can take advantage of this to rise up stronger than before.

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.

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Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.

Upon reading the title, you might be wondering, why should you bother about Gen Z customers?

As most businesses have reopened in the new normal, loyal customers are the key to sustaining businesses, especially after the hard blow from the pandemic. Customer retention plays a pivotal role in enhancing customer loyalty for any business. TADA helps in doing exactly this: increasing customer retention rate for your business sustainability. One of the solutions TADA offers for businesses is the subscription program, 

In this modern era, traditional loyalty and reward programs have lost their appeal as customers tend to look for instant gratification for their purchase. There is a need for a more engaging strategy that is more appealing and beneficial to customers that will keep them coming back to your business. Customers need to feel that their every action is rewarded.

Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?

A New Dawn of Customer’s Age

In a world where 65% of the business comes from returning customers, the need for customer retention is now more important than ever. These days, traditional loyalty programs have lost their appeal, being unable to reward customers’ actions instantly. We believe a loyalty program’s benefits should go beyond giving points or vouchers to customers, but start creating a more engaging experience that is memorable and compelling to convert your customer to become a regular. 

The COVID-19 pandemic that started around March this year has slowed or even knocked down businesses everywhere. Now that a ‘New Normal’ phase has started, a lot of businesses ended up spending lots of time, manpower, and money to gear up for store re-opening in June and July. However, the battle doesn’t stop there. With recent developments being highlighted daily, such as the confirmation by WHO that the virus is airborne, and the daily rise in new cases in Indonesia, uncertainty is evident. Is your business ready to get back on its feet in these critical times? Here are some measures you can take.

Hotel industries are among the hardest hit industries this year due to the pandemic. With hotels starting to re-open with strict New Normal procedures, we have seen a movement where people are more confident in dining or staycation-ing at hotels. After all, people need going out to a trustable establishment to refresh once in a while after all that quarantine! Where better than these reputable premium hotels. Check out our offers from these premium Jakarta hotels; Fairmont Jakarta, Ayana, and Grand Mahakam. Add these vouchers to your company’s redemption catalog now! 

There is nothing more delightful than having loyal customers as it can help to increase your sales. The more customers you have, the more stable your selling will be. The good news is now you can do it more easily with the help of TADA, who just recently released the integration with Deal Pos. Its various interesting features will definitely enable you to manage your loyalty program.

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

In the midst of COVID-19 pandemic, one of the fastest growing business tools is the system where customer able to enter an online order. Online ordering is typically associated with off-premise channels, such as third-party platforms or mobile apps reserve system. While online ordering has been around for years, it has not gained large traction in many industries. However, the COVID-19 pandemic and new normal situation has made consumers wary of having intensive contact, therefore the need for online order has arisen.

Global pandemic has been threatened the human race once again. SARS, Ebola, H1N1 and more have shown their selves in the past, but with each outbreak, we are learning new ways of fighting and solutions to improve our life as a whole. Technology cannot prevent the outbreak of pandemics, however it can help life and business to prevail during the crisis. Today, we would like to announce the new initiatives from TADA which we call Virtual Franchise.

In the past 10 years, people’s behavior of business has changed significantly from the physical to the virtual. It is still happening now including in franchise business. Quite different from the conventional concept, a virtual franchise enables you to grow your brand with the help of your customers as franchisees through apps or websites. One simple example is that when customers buy your product in the app and then they are asked to “tell others” or “share the product” to their friends so you get more potential customers. The franchisee on the other hand, gets rewards like points, vouchers or others to use in the next purchase. It then creates a profitable symbiosis between the franchisor and franchisee as both get the benefits they want: higher selling and rewards, respectively. You can create a new sales channel and at the same time creating an opportunity for others during this time.

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

It’s Monday at 9 am. Your boss walks into your office and calls you into a meeting room and inquires about your team’s subscription strategy to dominate the industry for the quarter. You freeze.

Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics! 

Well, Hello there, Welcome to TADA'S how to build a successful loyalty program workshop. 

The most awaited, Certified Customer Retention Program is back once again! Back for the 4th time, the Customer Retention & Engagement training was held at TADA on the 21st of November 2019. Just like the previous workshops, it was a full house!

Loyalty programs are one of the most effective ways to retain existing customers and attract new ones. Today’ be it a small business or a large enterprise, businesses are using loyalty programs. These programs are designed to reward customers who are repeatedly investing in services and products of the brand.

Singapore Fintech Festival was back again for a week-long this time around. It is the largest Financial Technology event in the world that provides a platform for the Fintech community to connect, collaborate and co-create. It is for everyone, be it a start-up, technology company, investor, financial institution, research institute or innovation professional.

The Indonesian market for customer loyalty programs is growing, and so is the spread of customer loyalty apps. With everyone constantly finding ways to outdo each other in terms of the best customer loyalty programs, finding new customers becomes even harder than having to retain one. Here, we have listed down 5 loyalty platforms that have emerged victorious from the competitive scene and managed to make their presence known in the market.

Jakarta Fashion Week or otherwise known as JFW has been around since 2008, it is a fashion event held annually in Jakarta, Indonesia. This year it was held from 22nd to 26th October, at Senayan City.

In today's digital age, consumers have access to copious amount of information at their fingertips.

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company’s strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

All you need to know about customer retention...

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Did you know that 65 percent of business revenue typically comes from existing customers?

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

 Dear Friends,

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.