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TADA Marketing & Customer Retention Blog

2 min read

Important Financial Lessons from the COVID-19 Crisis for Businesses

Yunny Yunita .

It’s no secret that the ongoing COVID-19 pandemic has caused slowdowns for businesses everywhere, for small businesses to large businesses alike. It takes adaptability and agility for businesses to survive. After more than a year of facing this pandemic, there are many takeaways small and large businesses alike can learn from the crisis, especially in terms of how to handle their finances. Here are important financial lessons your business can take note of!

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3 min read

What is Customer Churn and How Do You Stop it?

Yunny Yunita .

What Is Customer Churn?

Customer churn is the loss of customers in a business. It is calculated based on how many customers leave your business at a certain time. Customer churn is an important value for businesses to know because it reflects how successful a business is at keeping customers by its side. 

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1 min read

Now Available: KALCare E-Vouchers to be Redeemed into Health Supplements

Yunny Yunita .

Staying healthy has been an undeniable priority for us these days. It’s even more important during this pandemic! With the number of daily cases still increasing, it’s crucial to maintain health and immunity. 

Introducing our newest addition of e-vouchers in your redemption catalogue by KALCare! KALCare is an omni channel health and personal care store by KALBE Group. KALCare has thousands of health products for every stage of life, from infants to elderly, such as vitamins, supplements, and healthy foods and drinks. Some examples of the brands that you can find in the KALCare e-commerce site are Prenagen, Chil Kid, Entrasol, Blackmores, H2, various over the counter medicines, and various health monitor and test kits. In a time where customers are hesitant to visit health facilities, these products will be a great help.

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3 min read

Digital Stamps: The Perfect Loyalty Program for Small Businesses

Aloysius Brahmarsi .

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

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3 min read

Latest Research on Building Strong Customer Loyalty and Relationships

Yunny Yunita .

Customer loyalty has been and should continue to be a key priority for business owners. Unprecedented disruptions caused by the pandemic since last year have posed new challenges for businesses to lock in their customers’ loyalty. The events of 2020 have caused customer behavior to change, including decreased brand loyalty due to a number of reasons such as limited inventory, limited access, and financial constraints, creating an even bigger urgency for businesses to maintain loyalty during uncertain circumstances.

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2 min read

Increasing Customer Loyalty in the Banking Industry

Yunny Yunita .

Increasing the loyalty of customers and making them stay is the goal of many business owners. However, in this advanced customer era, along with significant changes in customer behavior, customers are getting more selective, picking businesses that offer them the most personal benefits. At the same time, advancement in digital technology opens up new opportunities for businesses in financial sectors such as banking to retain their customers better. As increasing customer retention rates by 5% can increase profits by anywhere from 25% to 95% (Bain & Co.), it’s clear that increasing customer retention rate and loyalty should be the priority of every business.

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2 min read

Introducing Our Newest Feature, Touchless Ordering!

Yunny Yunita .

Say hello to our newest feature, Contactless Ordering! In this new normal, we know that customer behavior has changed, especially when people dine in restaurants. The risk of being in physical restaurants may cause customers to be reluctant to dine. To support the cause of social and physical distancing and increase customers’ confidence to dine in restaurants again, we have come up with a new feature called Contactless Ordering. With this feature, customers are able to order directly from their dining table as easily as scanning a QR code, without worrying about touching printed menus, while minimizing human contact. They can also pay directly from their table, using a variety of payment options that is already integrated with TADA, such as transfer, credit card or e-money. On top of that, they will immediately receive points once they have finished their order!

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2 min read

Gift Cards, E-Wallet, and Gadgets Accounts for 90% of Redemption

Aloysius Brahmarsi .

Digital rewards have always had its appeal amongst the public. From a recent study, we found that Gift Cards & Vouchers, e-Wallet, and Gadgets are the most popular redemption options amongst our users.

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2 min read

TADA Secures B1 Funding Led by MDI Ventures to Start SEA Expansion

Yunny Yunita .

TADA has secured a series B1 investment round led by MDI Ventures; Indonesia’s largest multi-fund VC arm of state-owned telecom firm Telkom Indonesia. Other investors that participate are Telkomsel Mitra Inovasi (TMI), Finch Capital; a Europe and Southeast Asia focused VC firm, and Sovereign’s Capital; a US-based VC firm.

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1 min read

Introducing TADA x Tokopedia Integration

Yunny Yunita .

Loyalty needs to be rewarded! One of the ways you can reward your customers for doing business with you is by giving points or stamps. Point or stamp collection can be an attractive and engaging activity to retain customers. 

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4 min read

Improve Your Online Reputation Through Google Review (Powered by TADA)

Aloysius Brahmarsi .

Today’s Reality

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3 min read

Win and Maintain Customers’ Trust in the Pandemic with Online Reviews!

Yunny Yunita .

Put yourself in a customer’s shoes and consider what you would do before making a purchase from a business. Keep in mind relevant conditions today--health and safety concerns due to the pandemic, not to forget tighter budgets. Would you just close your eyes, hope for the best, and pick the first business you point at? Most probably not! One of the most possible things you would do is browse online and get yourself as much information as you can about the business, including reading its online reviews.

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2 min read

TADA is Featured in G2's Spring 2021 Reports!

Yunny Yunita .

At TADA, we always strive to be better in terms of the products that we bring to the market as well as our service towards clients. Today, we are proud to be included in G2’s spring 2021 reports! This is certainly a new milestone for TADA and a reminder for us to keep improving ourselves.

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3 min read

How Social Commerce has Redefined Indonesian Commerce Experience

Aloysius Brahmarsi .

Indonesia has proven itself as one of the pioneers when it comes to digital transformation in Southeast Asia with the emergence of the online commerce ecosystem, ride-sharing, education, health, and financial services. On top of that, the latest research suggests that there are over 170 million social media users in Indonesia. All those facts strengthen new opportunities for new sales channels, and social commerce emerges as one of the most promising ones. 

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4 min read

Learn about Loyalty and Retention Strategies from Popular Brands

Yunny Yunita .

Acquiring customers is one thing, but keeping them loyal to your business and retaining them is no easy feat. In this new customer age, customers are getting harder to please than ever. They do not mind switching brands purely because they do not feel cared for, their needs are not being met, or simply because they find better benefits elsewhere. Thankfully, with the right set of strategies, you have a high chance of turning first-time customers into loyal customers. 

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2 min read

Why Beauty & Lifestyle Brands Need to Consider Social Commerce

Yunny Yunita .

In recent years, customer behavior has gone through a significant change, especially in the beauty and lifestyle industry. Customers are more informed, digitally savvy, and even increasingly skeptical of brands and advertisements. Further behavior change is driven by the COVID-19 pandemic, causing them to want to spend less and spend smarter. 

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3 min read

Setting Up Your Sticky Program (using Insights by TADA)

Aloysius Brahmarsi .

Sticky has been around for some time now. With over 1,000 vouchers already redeemed, we have add some improvements that enable you to set up your Sticky program directly from Insights by TADA.

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1 min read

Acquire New Skills through TADA’s Latest Collaboration with Udemy!

Yunny Yunita .

Staying at home due to the pandemic is a great opportunity to upgrade skills or learn something entirely new! TADA wants to help you upgrade or acquire new skills by collaborating with our latest partner Udemy.com. Udemy is the leading global marketplace for learning and instruction. By connecting students all over the world to the best instructors, Udemy helps individuals to reach their goals and pursue their dreams. Explore Udemy and you will find courses on business, finance & accounting, design, health & fitness, music, and many more.

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2 min read

Essential Strategies to Help Your Business Survive Another MCO

Yunny Yunita .

The beginning of 2021 has been more full of twists and turns than we expected. New developments in the COVID-19 pandemic such as new strains of the virus, as well as the increasing number of daily cases have caused stricter government restrictions in many regions. These changes surely affect businesses everywhere and once again force us to improvise our survival strategies.

Topics: Retention
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2 min read

How Bakmi GM Maximizes Loyalty and Revenue in the Pandemic Era

Yunny Yunita .

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

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2 min read

Why Do You Need a Digital Rewards Platform?

Yunny Yunita .

A digital rewards platform is a platform where businesses can give digital rewards to their customers, to help increase their engagement and loyalty to the business. The digital rewards given can range from gift cards, points, or even free items or services. The possibilities are completely endless and depends on what works best for your specific business.

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5 min read

Which TADA Product Suits You The Best?

Aloysius Brahmarsi .

Exciting year

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3 min read

What Customers Expect from Businesses in 2021 and How to Fulfill Them

Yunny Yunita .

Happy New Year! 2020 has really been the year that puts every business’ resilience to the test. With the multiple disruptions and slowdowns caused by the pandemic, businesses should by now realize that things will not instantly go back to normal in 2021. On the contrary, businesses should expect those changes in the market and their customers’ behavior to linger even in the new year. This means it’s no time to be caught off-guard! By being aware of what customers expect from businesses and responding to those expectations accordingly, businesses can have a head-start in maintaining the loyalty of their customer base and encourage them to keep doing repeat business in the long run. 

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2 min read

How Sour Sally Group Uses Social Commerce to Multiply Revenues

Yunny Yunita .

TADA is excited to announce that we have partnered with another prominent F&B brand in Indonesia! Sour Sally Group just launched their newest social commerce platform with TADA's Buyfrom, which helps businesses multiply revenues.

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3 min read

How to Increase Loyalty in FMCG Businesses

Yunny Yunita .

Consumer loyalty is always something that every business hopes to increase. With a set of retention programs, backed with good quality products and services, consumers can hopefully become more loyal and retained for a long run. 

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2 min read

Improving Lifetime Value of Loyal Customers

Clara Alverina .

B2B or business-to-business marketing on customer retention, concentrates on designing programs to retain existing customers and advance the lifetime value of the customers. Therefore, customer retention strategy is important to be applied, so that you can develop your business according to your customer's needs. By adjusting your strategy, you can make the customer contented, and make them want to keep doing repeat purchases from your brand.

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3 min read

How to Optimize Customer Retention for Your Business

Clara Alverina .

As you know, customers are undoubtedly the most important element in a business. They are a source for every business and the reason behind it. Every company or brand should give their very best to the customers. They are literally the king (or queen). Unfortunately, many companies are more concerned with customer acquisition rather than maintaining customers. Well, maybe these facts would change your mind about customer retention.

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3 min read

What is a Referral Program

Yunny Yunita .

A referral platform is a platform where businesses can gain more word-of-mouth marketing from their existing customer base. It is a highly effective marketing strategy, where the main motivation for the referrers is trust and satisfaction towards the products or services.

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3 min read

How to Effectively Retain Customer This Holiday Season

Yunny Yunita .

The holiday season is right around the corner! It’s no surprise that the end of the year is when customer activity is at its highest. Aside from attracting new customers, businesses can seize the opportunity to turn one-time shoppers into lifelong customers. What’s needed is the right set of strategies to capture and retain customers and bring a substantial increase in year-long revenue. Here’s how businesses can increase their customer retention and make the most of the most wonderful time of the year.

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2 min read

What is Customer Lifetime Value and How to Improve It

Yunny Yunita .

Customers are valuable in every business. But do you know that some customers may be more valuable than others? This measure is also known as the Customer Lifetime Value (CLV), a crucial value for your business to look into.

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2 min read

What is a Retention Program?

Yunny Yunita .

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

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3 min read

Get to know Subscription and its Benefits for Your Business!

Yunny Yunita .

Subscription program is a business model in which a customer agrees to make an advance payment in order to receive a product, service, or benefit in regular intervals.

Topics: Subscription
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1 min read

Add Exquise Pattiserie’s Premium Cakes to your Redemption Catalog!

Yunny Yunita .

We would like to announce one very attractive addition to our redemption catalog: customers can now redeem their points into various Exquise Patisserie beautiful and delicious cakes. Exquise Patisserie uses premium ingredients and contributes many hours into their cakes to produce premium quality and finely crafted pastries that will suit any festivities, either to celebrate, to commemorate, or simply to bring a smile to loved ones.

Topics: TADA Partner
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4 min read

Increase Your SEO Ranking: How to Get More Google Reviews for Your Business

Aloysius Brahmarsi .

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

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3 min read

The Rise of Digital Vouchers as a Customer Retention Solution

Yunny Yunita .

In today’s world, perhaps there is nothing more impactful to businesses and their customers’ purchasing behavior than the current COVID-19 health crisis we are embroiled in. With constantly changing government policies regarding people’s movements and business operations, businesses need a reliable strategy to survive. More than ever, businesses are realizing the value of their existing customer base as the key to sustaining their business.

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2 min read

The Best Online Channels to Retain Your Customers

Aloysius Brahmarsi .

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

  1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

  1.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

  1.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

  1.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

  1.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

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3 min read

Tips and Tricks on Dealing with Price-Sensitive Customers

Yunny Yunita .

“Is that your best price?”

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3 min read

A Few Tips On How to Build Customer Base for Your Brand

Clara Alverina .

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

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3 min read

How Anomali Coffee Strengthens Revenue by Creating a New Sales Channel

Yunny Yunita .

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.

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2 min read

TADA x Hellobill POS Integration: Manage Your Loyalty Program Easily

Yunny Yunita .

A business that realizes the importance of retaining loyal customers is sure to have increased revenue. With more loyal customers, you can expect to see a more stable sales number. However, businesses may be overwhelmed handling a great deal of data at a time.

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2 min read

Introducing Customer Lifetime Value (CLV): The Measure Your Business Should Start Looking Into Today!

Aloysius Brahmarsi .

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

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4 min read

Here’s How You Can Stay Connected with Customers during Local Lockdown / Restricted Movement

Yunny Yunita .

With the end of the year fast approaching, businesses are still struggling to survive and stabilize their sales due to the pandemic. Current government restrictions and people’s wariness to purchase from physical stores make it even harder for businesses to stay connected with their customers. Even so, all hope is not lost! These are truly testing times for businesses and those who know how to maintain their relationship with customers are sure to lock in loyalty and prevail.

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3 min read

Decrease Your Overall CAC and Increase Your CLV with a Voucher Management System

Aloysius Brahmarsi .

Do you know that the word ‘voucher’ is constantly looked and trending in Google?

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4 min read

Emerging Business Trends and How Your Business Can Use Them to Your Advantage

Yunny Yunita .

If there’s one word to properly describe 2020, it would be uncertainty. Do you agree? These are uncertain times for each one of us, and business owners have not been spared. However, businesses can choose to see the silver lining and seize the opportunity that comes with the challenges of this so-called new normal. New business trends are emerging, and businesses can take advantage of this to rise up stronger than before.

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3 min read

Introducing Sticky: The Loyalty Program Every F&B Business Needs to Retain Customers Better in the Pandemic Era

Yunny Yunita .

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

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1 min read

Support Handmade Local Products and Empower Our Communities with TADA

Yunny Yunita .

This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.

Topics: TADA Partner
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8 min read

How to Turn Valuable Customer Data Into Impactful Marketing Campaign in 4 Easy Steps (That Retain Customers Better)

Aloysius Brahmarsi .

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4 min read

Your Customers are Rethinking Their Behavior for the New Normal--Find Out How You Should Respond

Yunny Yunita .

Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.

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3 min read

Winning the Loyalty of Gen Z Customers

Yunny Yunita .

Upon reading the title, you might be wondering, why should you bother about Gen Z customers?

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1 min read

TADA x Sayurbox Subscription Program: A Convenient, Safe & Beneficial Way of Grocery Shopping

Clara Alverina .

As most businesses have reopened in the new normal, loyal customers are the key to sustaining businesses, especially after the hard blow from the pandemic. Customer retention plays a pivotal role in enhancing customer loyalty for any business. TADA helps in doing exactly this: increasing customer retention rate for your business sustainability. One of the solutions TADA offers for businesses is the subscription program, 

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2 min read

5 Tips and Tricks on Creating More Engaging Rewards Program

Clara Alverina .

In this modern era, traditional loyalty and reward programs have lost their appeal as customers tend to look for instant gratification for their purchase. There is a need for a more engaging strategy that is more appealing and beneficial to customers that will keep them coming back to your business. Customers need to feel that their every action is rewarded.

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2 min read

Habit Building Concept: Building Your Customers’ Habit to Come Back to Your Business Again & Again

Yunny Yunita .

Blog - Agustus habit building concept

Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?

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3 min read

The Brand New Impactful Loyalty Program: Sticky

Aloysius Brahmarsi .

A New Dawn of Customer’s Age

In a world where 65% of the business comes from returning customers, the need for customer retention is now more important than ever. These days, traditional loyalty programs have lost their appeal, being unable to reward customers’ actions instantly. We believe a loyalty program’s benefits should go beyond giving points or vouchers to customers, but start creating a more engaging experience that is memorable and compelling to convert your customer to become a regular. 

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2 min read

Think Your Business is Done Preparing for The New Normal? Think Again.

Yunny Yunita .

The COVID-19 pandemic that started around March this year has slowed or even knocked down businesses everywhere. Now that a ‘New Normal’ phase has started, a lot of businesses ended up spending lots of time, manpower, and money to gear up for store re-opening in June and July. However, the battle doesn’t stop there. With recent developments being highlighted daily, such as the confirmation by WHO that the virus is airborne, and the daily rise in new cases in Indonesia, uncertainty is evident. Is your business ready to get back on its feet in these critical times? Here are some measures you can take.

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2 min read

Add These Exclusive Hotel and Dining Vouchers to Your Redemption Catalog!

Yunny Yunita .

Hotel industries are among the hardest hit industries this year due to the pandemic. With hotels starting to re-open with strict New Normal procedures, we have seen a movement where people are more confident in dining or staycation-ing at hotels. After all, people need going out to a trustable establishment to refresh once in a while after all that quarantine! Where better than these reputable premium hotels. Check out our offers from these premium Jakarta hotels; Fairmont Jakarta, Ayana, and Grand Mahakam. Add these vouchers to your company’s redemption catalog now! 

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4 min read

Virtual Franchise: The Solution to Increase Your Revenue in Today’s Pandemic Situation

Aloysius Brahmarsi .

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1 min read

Integration of Deal POS x TADA

Clara Alverina .

There is nothing more delightful than having loyal customers as it can help to increase your sales. The more customers you have, the more stable your selling will be. The good news is now you can do it more easily with the help of TADA, who just recently released the integration with Deal Pos. Its various interesting features will definitely enable you to manage your loyalty program.

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2 min read

The Definition of Customer Retention and Its Role in Business Marketing

Clara Alverina .

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

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2 min read

Introducing TADA New Feature! Create Your Own Ordering System today

Clara Alverina .

In the midst of COVID-19 pandemic, one of the fastest growing business tools is the system where customer able to enter an online order. Online ordering is typically associated with off-premise channels, such as third-party platforms or mobile apps reserve system. While online ordering has been around for years, it has not gained large traction in many industries. However, the COVID-19 pandemic and new normal situation has made consumers wary of having intensive contact, therefore the need for online order has arisen.

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1 min read

Announcing Virtual Franchise! A New Marketing Concept for New Normal

Clara Alverina .

Global pandemic has been threatened the human race once again. SARS, Ebola, H1N1 and more have shown their selves in the past, but with each outbreak, we are learning new ways of fighting and solutions to improve our life as a whole. Technology cannot prevent the outbreak of pandemics, however it can help life and business to prevail during the crisis. Today, we would like to announce the new initiatives from TADA which we call Virtual Franchise.

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4 min read

Virtual Franchise: Create a New Sales Channel

Clara Alverina .

In the past 10 years, people’s behavior of business has changed significantly from the physical to the virtual. It is still happening now including in franchise business. Quite different from the conventional concept, a virtual franchise enables you to grow your brand with the help of your customers as franchisees through apps or websites. One simple example is that when customers buy your product in the app and then they are asked to “tell others” or “share the product” to their friends so you get more potential customers. The franchisee on the other hand, gets rewards like points, vouchers or others to use in the next purchase. It then creates a profitable symbiosis between the franchisor and franchisee as both get the benefits they want: higher selling and rewards, respectively. You can create a new sales channel and at the same time creating an opportunity for others during this time.

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2 min read

New Feature on Instagram for Supportlocalbrands.id

Clara Alverina .

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.

 

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This sticker can be added in Stories or in the form of an action button on the business profile. When potential customers tap the sticker on the stories, or on the business profile , they will be directed to the gift card provider partner page. Every Stories that uses this sticker will be collected into a combined Stories so that Instagram users can see the local Merchant collection.
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1 min read

New Redemption Released! Promo Bundling Options are now Live

Clara Alverina .

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2 min read

Announcing New Redemption Options: OVO / Gopay / Dana Voucher Released!

Clara Alverina .

 

In this time of social distancing, many rewards or gifts are not suitable anymore. Since we know that people's behavior is changing, people no longer go outside, and the store is closing down, so redeem at the store will not be preferable. Traveling is prohibited; rewards such as a plane ticket, hotel, and tour no longer enticing enough. People's needs and priorities are changes. Therefore, new rewards and gift options must be added to compensate for this situation.

 

To quote an article from MIT, author Gideon Lichfield: "The world has changed many times, and it is changing again. All of us will have to adapt to a new way of living, working, and forging relationships…". We heard that you want more options for digital rewards, especially digital wallets such as OVO/Gopay/DANA. That is why we are excited to introduce you to OVO/Gopay/DANA voucher—available now on TADA Digital.

 

How to Utilize This New OVO/Gopay/DANA Voucher Redemption

Assigning this redemption is now even more comfortable. Here is how you rewards your customer with just a few steps and you are ready to delighted your customers.

 

 

One of the most important benefits of this new redemption is easiness. Digital wallets offer a variety of ways to do the top-up. TADA utilizes the quickest and simple method to give OVO/Gopay/DANA reward vouchers to your customers, all in purpose to provide a hassle-free experience.

Also, this redemption is suitable to be used in many occasions. It can be used for employee rewards, distributor commissions, customer anniversary reward, quiz or raffle prize, and many more. Explore this feature now.

 

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1 min read

Retention is Likely to be More Profitable Than Acquisition

Clara Alverina .

Customer Retention is way more cost-savvy as compared to customer acquisition. It costs 5 times more to do the latter. 

Additionally, existing customers are much easier to sell to, the probability of an existing customer buying your products is 60-70%, whereas the probability of getting a new prospect to buy your product is a mere 5-20%. 

So, why are businesses still so focused on persuading new prospects who have no idea what the business is about when they could be using that time to strengthen their relationships with returning customers? 
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2 min read

Certified Customer Retention Program Batch V

Monica Sylvia .

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

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2 min read

How to Retain Customers Correctly

Clara Alverina .

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

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2 min read

Implementing Brand Stickiness to Raise Brand Loyalty

Clara Alverina .

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

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2 min read

Employing Design Thinking to Retain Customers

Clara Alverina .

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

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2 min read

How to Survive in the Age of the Customer

Clara Alverina .

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

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2 min read

Get the Best Out of Offers to Jack Up Sales

Clara Alverina .

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

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3 min read

iSeller x TADA: Increase Your Customer Loyalty!

Clara Alverina .

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

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4 min read

Here's how to dominate the Subscription Market

Kerenjni .

It’s Monday at 9 am. Your boss walks into your office and calls you into a meeting room and inquires about your team’s subscription strategy to dominate the industry for the quarter. You freeze.

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2 min read

Why does the beauty industry need a customer loyalty program?

Kerenjni .

Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics! 

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3 min read

Tips on How to build a Successful Loyalty program

Kerenjni .

 

Well, Hello there, Welcome to TADA'S how to build a successful loyalty program workshop. 

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2 min read

Certified Customer Retention Program

Kerenjni .

The most awaited, Certified Customer Retention Program is back once again! Back for the 4th time, the Customer Retention & Engagement training was held at TADA on the 21st of November 2019. Just like the previous workshops, it was a full house!

Topics: CCRP
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2 min read

The Next Era of Loyalty Program: Subscription

Clara Alverina .

Loyalty programs are one of the most effective ways to retain existing customers and attract new ones. Today’ be it a small business or a large enterprise, businesses are using loyalty programs. These programs are designed to reward customers who are repeatedly investing in services and products of the brand.

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1 min read

Singapore Fintech Festival 2019 X TADA

Kerenjni .

Singapore Fintech Festival was back again for a week-long this time around. It is the largest Financial Technology event in the world that provides a platform for the Fintech community to connect, collaborate and co-create. It is for everyone, be it a start-up, technology company, investor, financial institution, research institute or innovation professional.

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3 min read

Top Five Loyalty Apps in Indonesia

Clara Alverina .

The Indonesian market for customer loyalty programs is growing, and so is the spread of customer loyalty apps. With everyone constantly finding ways to outdo each other in terms of the best customer loyalty programs, finding new customers becomes even harder than having to retain one. Here, we have listed down 5 loyalty platforms that have emerged victorious from the competitive scene and managed to make their presence known in the market.

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1 min read

Marketeers Editor's Choice Award 2019

Kerenjni .

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2 min read

Customer Retention in Fashion Industry - Jakarta Fashion Week x TADA

Kerenjni .

Jakarta Fashion Week or otherwise known as JFW has been around since 2008, it is a fashion event held annually in Jakarta, Indonesia. This year it was held from 22nd to 26th October, at Senayan City.

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2 min read

Useful Insights from Starbucks Loyalty Program

Kerenjni .

In today's digital age, consumers have access to copious amount of information at their fingertips.

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2 min read

Customers Loyalty Program vs Customer Retention Program

Clara Alverina .

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company’s strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

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2 min read

How to sell to customers with subscription fatigue?

Kerenjni .

"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

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2 min read

Switch to subscription model, before its too late!

Kerenjni .

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

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2 min read

Customer Retention Explained In 2 minutes

Kerenjni .

All you need to know about customer retention...

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2 min read

How To Calculate Customer Retention Rate?

Kerenjni .

 

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3 min read

9 Customer Retention Strategies used by Top Companies

Kerenjni .

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

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2 min read

What is Customer Retention and why is it important?

Kerenjni .

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5 min read

Is Your Business Suitable for a Subscription Model?

Jonas Ngoh .

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

Topics: Subscription
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1 min read

Omni Brands of the Year 2019 - TADA

Jonas Ngoh .

The Omni Brands of the Year Award by Marketeers is given to companies that exemplify expertise in omnichannel marketing. This means that customers will receive a seamless experience for all available channels of the company.
Topics: News
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3 min read

Customer Advocacy & Engagement Training Batch II

Erskiditha Hanura .

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

Topics: News
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3 min read

7 Reasons Why Businesses Need to Implement a Subscription Model

Jonas Ngoh .

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

Topics: Subscription
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1 min read

Collaboration of TADA with Metrox: The Shift to a Digital Landscape

Jonas Ngoh .

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

Topics: News
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1 min read

Tech-A-Tive: Python for Machine Learning

Jonas Ngoh .

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Topics: News
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4 min read

The Value of Loyal Customers | Keep Them Coming Back!

Jonas Ngoh .

Did you know that 65 percent of business revenue typically comes from existing customers?

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6 min read

Customer Advocacy & Engagement Class I

Jonas Ngoh .

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

Topics: News
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2 min read

GUESS Partners with TADA

Jonas Ngoh .

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Topics: News
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3 min read

The Next Era of Loyalty Programs

Clara Alverina .

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

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3 min read

21st Century Marketing: Advocacy Marketing

Jonas Ngoh .

Marketing in the 21st Century has evolved over time with ingenious inventions and rapid advancements in technology. In recent years, a prominent form of marketing is emerging, utilized by numerous top companies such as Apple and Starbucks. This form of marketing is none other than Advocacy Marketing. Let's look at what this means and why companies are adopting it.
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1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

Jaanam Utamchandani .

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

Jaanam Utamchandani .

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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1 min read

What to measure in Advocacy Marketing

Jaanam Utamchandani .

 Dear Friends,

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1 min read

The powerful impact of Advocacy Marketing

Jaanam Utamchandani .

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

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2 min read

2 Loyalty Program Ideas Any Offline Business Can Do on the Internet

TADA .

 

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.

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