Exciting year

Happy New Year! 2020 has really been the year that puts every business’ resilience to the test. With the multiple disruptions and slowdowns caused by the pandemic, businesses should by now realize that things will not instantly go back to normal in 2021. On the contrary, businesses should expect those changes in the market and their customers’ behavior to linger even in the new year. This means it’s no time to be caught off-guard! By being aware of what customers expect from businesses and responding to those expectations accordingly, businesses can have a head-start in maintaining the loyalty of their customer base and encourage them to keep doing repeat business in the long run. 

TADA is excited to announce that we have partnered with another prominent F&B brand in Indonesia! Sour Sally Group just launched their newest social commerce platform with TADA's Buyfrom, which helps businesses multiply revenues.

Consumer loyalty is always something that every business hopes to increase. With a set of retention programs, backed with good quality products and services, consumers can hopefully become more loyal and retained for a long run. 

B2B or business-to-business marketing on customer retention, concentrates on designing programs to retain existing customers and advance the lifetime value of the customers. Therefore, customer retention strategy is important to be applied, so that you can develop your business according to your customer's needs. By adjusting your strategy, you can make the customer contented, and make them want to keep doing repeat purchases from your brand.

As you know, customers are undoubtedly the most important element in a business. They are a source for every business and the reason behind it. Every company or brand should give their very best to the customers. They are literally the king (or queen). Unfortunately, many companies are more concerned with customer acquisition rather than maintaining customers. Well, maybe these facts would change your mind about customer retention.

A referral platform is a platform where businesses can gain more word-of-mouth marketing from their existing customer base. It is a highly effective marketing strategy, where the main motivation for the referrers is trust and satisfaction towards the products or services.

The holiday season is right around the corner! It’s no surprise that the end of the year is when customer activity is at its highest. Aside from attracting new customers, businesses can seize the opportunity to turn one-time shoppers into lifelong customers. What’s needed is the right set of strategies to capture and retain customers and bring a substantial increase in year-long revenue. Here’s how businesses can increase their customer retention and make the most of the most wonderful time of the year.

Customers are valuable in every business. But do you know that some customers may be more valuable than others? This measure is also known as the Customer Lifetime Value (CLV), a crucial value for your business to look into.

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

Subscription program is a business model in which a customer agrees to make an advance payment in order to receive a product, service, or benefit in regular intervals.

We would like to announce one very attractive addition to our redemption catalog: customers can now redeem their points into various Exquise Patisserie beautiful and delicious cakes. Exquise Patisserie uses premium ingredients and contributes many hours into their cakes to produce premium quality and finely crafted pastries that will suit any festivities, either to celebrate, to commemorate, or simply to bring a smile to loved ones.

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

In today’s world, perhaps there is nothing more impactful to businesses and their customers’ purchasing behavior than the current COVID-19 health crisis we are embroiled in. With constantly changing government policies regarding people’s movements and business operations, businesses need a reliable strategy to survive. More than ever, businesses are realizing the value of their existing customer base as the key to sustaining their business.

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

2.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

3.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

4.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

5.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

“Is that your best price?”

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.

A business that realizes the importance of retaining loyal customers is sure to have increased revenue. With more loyal customers, you can expect to see a more stable sales number. However, businesses may be overwhelmed handling a great deal of data at a time.

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

With the end of the year fast approaching, businesses are still struggling to survive and stabilize their sales due to the pandemic. Current government restrictions and people’s wariness to purchase from physical stores make it even harder for businesses to stay connected with their customers. Even so, all hope is not lost! These are truly testing times for businesses and those who know how to maintain their relationship with customers are sure to lock in loyalty and prevail.

Do you know that the word ‘voucher’ is constantly looked and trending in Google?

If there’s one word to properly describe 2020, it would be uncertainty. Do you agree? These are uncertain times for each one of us, and business owners have not been spared. However, businesses can choose to see the silver lining and seize the opportunity that comes with the challenges of this so-called new normal. New business trends are emerging, and businesses can take advantage of this to rise up stronger than before.

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.

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Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.

Upon reading the title, you might be wondering, why should you bother about Gen Z customers?

As most businesses have reopened in the new normal, loyal customers are the key to sustaining businesses, especially after the hard blow from the pandemic. Customer retention plays a pivotal role in enhancing customer loyalty for any business. TADA helps in doing exactly this: increasing customer retention rate for your business sustainability. One of the solutions TADA offers for businesses is the subscription program, 

In this modern era, traditional loyalty and reward programs have lost their appeal as customers tend to look for instant gratification for their purchase. There is a need for a more engaging strategy that is more appealing and beneficial to customers that will keep them coming back to your business. Customers need to feel that their every action is rewarded.

Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?

The COVID-19 pandemic that started around March this year has slowed or even knocked down businesses everywhere. Now that a ‘New Normal’ phase has started, a lot of businesses ended up spending lots of time, manpower, and money to gear up for store re-opening in June and July. However, the battle doesn’t stop there. With recent developments being highlighted daily, such as the confirmation by WHO that the virus is airborne, and the daily rise in new cases in Indonesia, uncertainty is evident. Is your business ready to get back on its feet in these critical times? Here are some measures you can take.

Hotel industries are among the hardest hit industries this year due to the pandemic. With hotels starting to re-open with strict New Normal procedures, we have seen a movement where people are more confident in dining or staycation-ing at hotels. After all, people need going out to a trustable establishment to refresh once in a while after all that quarantine! Where better than these reputable premium hotels. Check out our offers from these premium Jakarta hotels; Fairmont Jakarta, Ayana, and Grand Mahakam. Add these vouchers to your company’s redemption catalog now! 

There is nothing more delightful than having loyal customers as it can help to increase your sales. The more customers you have, the more stable your selling will be. The good news is now you can do it more easily with the help of TADA, who just recently released the integration with Deal Pos. Its various interesting features will definitely enable you to manage your loyalty program.

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

In the midst of COVID-19 pandemic, one of the fastest growing business tools is the system where customer able to enter an online order. Online ordering is typically associated with off-premise channels, such as third-party platforms or mobile apps reserve system. While online ordering has been around for years, it has not gained large traction in many industries. However, the COVID-19 pandemic and new normal situation has made consumers wary of having intensive contact, therefore the need for online order has arisen.

Global pandemic has been threatened the human race once again. SARS, Ebola, H1N1 and more have shown their selves in the past, but with each outbreak, we are learning new ways of fighting and solutions to improve our life as a whole. Technology cannot prevent the outbreak of pandemics, however it can help life and business to prevail during the crisis. Today, we would like to announce the new initiatives from TADA which we call Virtual Franchise.

In the past 10 years, people’s behavior of business has changed significantly from the physical to the virtual. It is still happening now including in franchise business. Quite different from the conventional concept, a virtual franchise enables you to grow your brand with the help of your customers as franchisees through apps or websites. One simple example is that when customers buy your product in the app and then they are asked to “tell others” or “share the product” to their friends so you get more potential customers. The franchisee on the other hand, gets rewards like points, vouchers or others to use in the next purchase. It then creates a profitable symbiosis between the franchisor and franchisee as both get the benefits they want: higher selling and rewards, respectively. You can create a new sales channel and at the same time creating an opportunity for others during this time.

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

It’s Monday at 9 am. Your boss walks into your office and calls you into a meeting room and inquires about your team’s subscription strategy to dominate the industry for the quarter. You freeze.

Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics! 

Well, Hello there, Welcome to TADA'S how to build a successful loyalty program workshop. 

The most awaited, Certified Customer Retention Program is back once again! Back for the 4th time, the Customer Retention & Engagement training was held at TADA on the 21st of November 2019. Just like the previous workshops, it was a full house!

Loyalty programs are one of the most effective ways to retain existing customers and attract new ones. Today’ be it a small business or a large enterprise, businesses are using loyalty programs. These programs are designed to reward customers who are repeatedly investing in services and products of the brand.

Singapore Fintech Festival was back again for a week-long this time around. It is the largest Financial Technology event in the world that provides a platform for the Fintech community to connect, collaborate and co-create. It is for everyone, be it a start-up, technology company, investor, financial institution, research institute or innovation professional.

The Indonesian market for customer loyalty programs is growing, and so is the spread of customer loyalty apps. With everyone constantly finding ways to outdo each other in terms of the best customer loyalty programs, finding new customers becomes even harder than having to retain one. Here, we have listed down 5 loyalty platforms that have emerged victorious from the competitive scene and managed to make their presence known in the market.

Jakarta Fashion Week or otherwise known as JFW has been around since 2008, it is a fashion event held annually in Jakarta, Indonesia. This year it was held from 22nd to 26th October, at Senayan City.

In today's digital age, consumers have access to copious amount of information at their fingertips.

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company’s strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

The era of owning a product or a service is as old as box television sets. This is the new age of subscription. To keep up with the trends, businesses need to convert into a subscription business. Subscription is a booming field, one great example of a company flourishing with this model would be Adobe. 

All you need to know about customer retention...

Customer retention have come a long way from just providing loyalty programs, in this article, we have chosen to present you with 9 Best strategies used by Top companies, in hopes that you may find some inspiration and create your very own ground-breaking retention strategy. 

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Did you know that 65 percent of business revenue typically comes from existing customers?

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

 Dear Friends,

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.