Why Automated Marketing

According to the latest study by Omnisend, you can achieve over 90% retention rate by implementing automated marketing channels such as emails. This indicates that automated marketing plays an important part in today’s effort for retaining customers.

Another study from GetResponse indicates that 30% of marketers saved their time when they implemented automated marketing as part of daily life while 17% of them witnessed an increase in their revenue and 11% of them used automation as an effort to retain their current customers.

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

Digital rewards have always had its appeal amongst the public. From a recent study, we found that Gift Cards & Vouchers, e-Wallet, and Gadgets are the most popular redemption options amongst our users.

Today’s Reality

Indonesia has proven itself as one of the pioneers when it comes to digital transformation in Southeast Asia with the emergence of the online commerce ecosystem, ride-sharing, education, health, and financial services. On top of that, the latest research suggests that there are over 170 million social media users in Indonesia. All those facts strengthen new opportunities for new sales channels, and social commerce emerges as one of the most promising ones. 

Sticky has been around for some time now. With over 1,000 vouchers already redeemed, we have add some improvements that enable you to set up your Sticky program directly from Insights by TADA.

Exciting year

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

2.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

3.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

4.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

5.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.