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TADA Marketing & Customer Retention Blog

Clara Alverina

I'm marketing enthusiastic and inherently understands that the customer is the single most valuable asset an organization can have, and driven by the unrelenting pursuit of customer-retention focus, engagement and customer experience.

Recent Posts

1 min read

TADA x Sayurbox Subscription Program: A Convenient, Safe & Beneficial Way of Grocery Shopping

Clara Alverina .

As most businesses have reopened in the new normal, loyal customers are the key to sustaining businesses, especially after the hard blow from the pandemic. Customer retention plays a pivotal role in enhancing customer loyalty for any business. TADA helps in doing exactly this: increasing customer retention rate for your business sustainability. One of the solutions TADA offers for businesses is the subscription program, 

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2 min read

5 Tips and Tricks on Creating More Engaging Rewards Program

Clara Alverina .

In this modern era, traditional loyalty and reward programs have lost their appeal as customers tend to look for instant gratification for their purchase. There is a need for a more engaging strategy that is more appealing and beneficial to customers that will keep them coming back to your business. Customers need to feel that their every action is rewarded.

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1 min read

Integration of Deal POS x TADA

Clara Alverina .

There is nothing more delightful than having loyal customers as it can help to increase your sales. The more customers you have, the more stable your selling will be. The good news is now you can do it more easily with the help of TADA, who just recently released the integration with Deal Pos. Its various interesting features will definitely enable you to manage your loyalty program.

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2 min read

The Definition of Customer Retention and Its Role in Business Marketing

Clara Alverina .

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

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2 min read

Introducing TADA New Feature! Create Your Own Ordering System today

Clara Alverina .

In the midst of COVID-19 pandemic, one of the fastest growing business tools is the system where customer able to enter an online order. Online ordering is typically associated with off-premise channels, such as third-party platforms or mobile apps reserve system. While online ordering has been around for years, it has not gained large traction in many industries. However, the COVID-19 pandemic and new normal situation has made consumers wary of having intensive contact, therefore the need for online order has arisen.

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1 min read

Announcing Virtual Franchise! A New Marketing Concept for New Normal

Clara Alverina .

Global pandemic has been threatened the human race once again. SARS, Ebola, H1N1 and more have shown their selves in the past, but with each outbreak, we are learning new ways of fighting and solutions to improve our life as a whole. Technology cannot prevent the outbreak of pandemics, however it can help life and business to prevail during the crisis. Today, we would like to announce the new initiatives from TADA which we call Virtual Franchise.

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4 min read

Virtual Franchise: Create a New Sales Channel

Clara Alverina .

In the past 10 years, people’s behavior of business has changed significantly from the physical to the virtual. It is still happening now including in franchise business. Quite different from the conventional concept, a virtual franchise enables you to grow your brand with the help of your customers as franchisees through apps or websites. One simple example is that when customers buy your product in the app and then they are asked to “tell others” or “share the product” to their friends so you get more potential customers. The franchisee on the other hand, gets rewards like points, vouchers or others to use in the next purchase. It then creates a profitable symbiosis between the franchisor and franchisee as both get the benefits they want: higher selling and rewards, respectively. You can create a new sales channel and at the same time creating an opportunity for others during this time.

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2 min read

New Feature on Instagram for Supportlocalbrands.id

Clara Alverina .

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.

 

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This sticker can be added in Stories or in the form of an action button on the business profile. When potential customers tap the sticker on the stories, or on the business profile , they will be directed to the gift card provider partner page. Every Stories that uses this sticker will be collected into a combined Stories so that Instagram users can see the local Merchant collection.
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1 min read

New Redemption Released! Promo Bundling Options are now Live

Clara Alverina .

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2 min read

Announcing New Redemption Options: OVO / Gopay / Dana Voucher Released!

Clara Alverina .

 

In this time of social distancing, many rewards or gifts are not suitable anymore. Since we know that people's behavior is changing, people no longer go outside, and the store is closing down, so redeem at the store will not be preferable. Traveling is prohibited; rewards such as a plane ticket, hotel, and tour no longer enticing enough. People's needs and priorities are changes. Therefore, new rewards and gift options must be added to compensate for this situation.

 

To quote an article from MIT, author Gideon Lichfield: "The world has changed many times, and it is changing again. All of us will have to adapt to a new way of living, working, and forging relationships…". We heard that you want more options for digital rewards, especially digital wallets such as OVO/Gopay/DANA. That is why we are excited to introduce you to OVO/Gopay/DANA voucher—available now on TADA Digital.

 

How to Utilize This New OVO/Gopay/DANA Voucher Redemption

Assigning this redemption is now even more comfortable. Here is how you rewards your customer with just a few steps and you are ready to delighted your customers.

 

 

One of the most important benefits of this new redemption is easiness. Digital wallets offer a variety of ways to do the top-up. TADA utilizes the quickest and simple method to give OVO/Gopay/DANA reward vouchers to your customers, all in purpose to provide a hassle-free experience.

Also, this redemption is suitable to be used in many occasions. It can be used for employee rewards, distributor commissions, customer anniversary reward, quiz or raffle prize, and many more. Explore this feature now.

 

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