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Advocacy Marketing Blog

Jaanam Utamchandani


Recent Posts

1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

By Jaanam Utamchandani on -

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

By Jaanam Utamchandani on -

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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What to measure in Advocacy Marketing

By Jaanam Utamchandani on -

 Dear Friends,

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1 min read

The powerful impact of Advocacy Marketing

By Jaanam Utamchandani on -

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

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