The covid-19 pandemic will continue to have a wide-ranging impact on our lives in 2022. This implies that the digitization and virtualization of business and society will continue at an accelerated pace.  

How well do you optimize the customer journey? Whether you sell pet supplies, construction equipment, car insurance, or something else, all of your clients' experiences with your brand are a journey that begins the moment they first encounter it. Salesforce surveyed senior marketing industry leaders and discovered that creating a connected customer journey across all touchpoints and channels is critical to the success of their overall marketing strategy for 67% of marketing leaders. 

In this digitization era, over 7.7 billion of the consumer electronics business has seen a phenomenal expansion in recent years.

Mobility, connectivity, and customization continue to be the most important current trends in consumer electronics, as technology has been shaped to let people interact in a seamless and meaningful way, moving the consumer electronics sector forward. Additionally, the growing desire for people to stay connected and informed, makes wireless consumer devices an opportunity for industry players. 

2021 is nearing its final lap, and the COVID-19 pandemic is still a looming threat that is being gradually weakened through vaccinations. Even if we reach that point, the habits developed for the COVID era are likely to persist for a longer period of time.

One of them is the reliance on digital for day-to-day needs such as shopping, banking, entertainment, and even education. FMCG (Fast Moving Consumer Goods) is one industry that may face disruption as a result of the new normal.

2020 was a turning point in the automobile industry. Automakers, dealers, workshops, and even ride-sharing services are in a position to not only stay one step ahead of the competition but to take new constructive measures to stay afloat. The incentive is one such solution.  

Opportunity arises from a crisis. This was especially true for the FMCG industry in 2020, as the world grappled with the aftermath of the Covid-19 pandemic. The sector is learning, innovating, and rising above disruptions to leave the worst behind and look forward to the new year with optimism and renewed confidence.

It's no secret that the most successful businesses in today's environment need a larger audience and is constantly looking for ways to improve their marketing strategies to grow that audience. Lead generation is one of the most important aspects of your marketing strategy and has a stimulating effect on your potential customers. This is the driving force from the loyalty of the first customer to the final purchase. For this reason, 67% of companies use lead to developing their business into the next level.

Most business owners have specific goals for lowering costs while improving their employees' quality and sometimes the quantity of work. In a competitive business climate, careful considerations need to be made to get more out of your workforce.