In every purchase decision that a customer makes, saving money is one of the factors he or she considers the most. That’s why businesses often use voucher marketing to incentivize new and loyal customers into making a purchase. A research by Kelton also discovered that 48% of customers buy faster when they get a voucher, and 37% of them will buy more than they usually do. In this modern age, vouchers are not limited to printed ones, but also digital ones. How do you apply voucher marketing as a promotion strategy that works effectively for your business? Let us find out together!

In the business industry, there are two terms commonly used to classify a business: B2B (business-to-business) and B2C (business-to-customer). This time, we’ll focus on B2B business, which is the business focusing on building relationships with other businesses.

As the end of the month approaches, are you trying hard to save money and work on your budget? What if there’s a way that you can keep shopping from your favorite brands despite a limited budget? With TADA, you can still enjoy many benefits without waiting for discounts or huge sales!

When starting a business, every business owner would want to acquire as many customers as possible to boost revenue. However, businesses soon realize that it’s more valuable to retain the customers they already have, which is also known as customer retention. As this awareness increases, retention marketing has now become the focus of many businesses.

How do you make customers keep coming back to your business?

Have you ever questioned this? Every business will be excited to welcome new customers. Sadly, most of the time that’s the only time businesses get to meet them. They don’t always return. The hardest part is bringing customers to come back a second time. Once they do, it will be easier to make them keep coming back.

Place yourself in a customer’s shoes. What makes you keep coming back to your favorite business? One of the reasons may be the positive customer experience you obtain when interacting with the business.

Customer experience has a powerful influence on building a customer’s view about a business and whether they will return. Hence, businesses must prioritize building a positive customer experience. Let us learn some strategies to help you build a positive customer experience in your business!

These days, businesses are getting more aware of the importance of customer loyalty. Repeat customers that consistently come back to your business are much more valuable than those who simply come and go. Thus, businesses have started implementing loyalty programs as one of the means of increasing customer loyalty.

In every business, customer loyalty is simply something that cannot be neglected. Establishing a strong and long-term relationship with your customers is more profitable for your business compared to attracting new customers.

These days, businesses are more and more aware of the importance of customer relationships. That’s why Customer Relationship Management (CRM) systems have increased in popularity in recent years. But, what exactly is CRM, and does your business need one? What are its benefits and how does it work? Let us start looking into CRM and discover how it can help your business!

Every business wants its products and services to reach more people and hence bring more sales. To attain that goal, businesses usually have a marketing team dedicated to promotional activities. However, one marketing technique is considered the most effective among the rest: customer advocacy marketing.