As the leading fast-moving consumer goods company in Indonesia, L'Oreal's role in the Indonesian market is undeniable. Over the past decade, L'Oréal has successfully and consistently achieved higher business performance than market developments.

COVID-19 is not the first pandemic to drive e-commerce innovation. When the SARS outbreak struck China, Alibaba was still in its infancy.

Today’s hiring market does not just require attractive salaries. Generous Employee Engagement plays a huge role in acquiring and retaining top talents. According to a survey by Glassdoor, 60% of people agree that perks are one of their top considerations when being offered a job. In the same study, 80% of employees agree that they prefer additional perks over a salary raise.

There is a simple reminder from Stephen R. Covey's statement in his phenomenal book The 7 Habits of Highly Effective People about how to treat employees to achieve business goals: "Always treat your employees exactly as you want them to treat your best customers."

Imagine this scenario:

One day, you are enjoying scrolling Instagram or reading the daily news on your favorite platform. Suddenly a post from your friend appears. She shared her experience of consuming slimming pills, which successfully helped her reduce body weight by up to 10 kilos in 2 weeks. Instantly you grab your cheeks; it's getting fatty from time to time. You want to be like her! Without realizing it, you take a screenshot, saving the shop's name that sells the slimming pill!

The days of "medical, vision, and dental" summarizing employee benefits packages are long gone. Benefits programs have evolved as time has passed, and more companies have invested in a happy and healthy workforce. Aside from workforce and recruiting-related changes, major external events have influenced employee benefits offerings. 

Channel incentive programs are a win-win solution for both businesses and their partners. A Silicon Valley survey found that incentives can boost partner sales and profits by as much as 40 percent. At the same time, businesses can increase revenue, broaden their market, and obtain more loyal partners for the long run.

Businesses have long used channel incentive programs as their go-to-market strategies to align channel partners’ behavior to their overarching business goals. 81% of top-performing companies use channel incentive programs as a win-win solution to activate and reward channel partners while powering partners to gain more revenue.