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TADA Marketing & Customer Retention Blog

Nuraini

Content marketing specialist

Recent Posts

7 min read

How Customer Data Can Improve Customer Experience in FMCG Industry

Nuraini .

Most FMCG companies do not lack data from a variety of sources. What they  lack is the ability to extract actionable insights from that data to create true business value. Although in fact, taking advantage of data and its analytics will lower expenses and can target the customers more precisely.

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6 min read

7 Opportunities for FMCG Industry in Indonesia to Thrive in 2022

Nuraini .

The Fast-moving Consumer Goods (FMCG) industry is one of Indonesia's major industries and contributes significantly to Indonesia's economic development. Increasing purchasing power due to increased personal income and the development of urbanization that changes people's lifestyles are cited as some of the industry's primary growth drivers. 

Topics: fmcg
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8 min read

Digital Marketing Strategies For the FMCG Industry to Accelerate Growth in 2022

Nuraini .

Digital media is reshaping the marketing landscape across the board, particularly in the fast-moving consumer goods (FMCG) industry. Campaigns for every FMCG product have traditionally relied on determining the appropriate marketing mix of the 4 Ps (Product, Price, Place, and Promotion) to influence the target audience's buying decisions. 

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