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Tada Loyalty & Customer Retention Blog

Nuraini

Content marketing specialist

Recent Posts

2 min read

Improve The Performance of Distributors or Resellers with Non-sales Incentives

Nuraini .

Let's be honest here, engage with all external sales teams, including distributors, resellers, dealers and other partners are challenging. They have their own goals to meet and often times, they don't really pay attention to you as a brand.

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7 min read

B2B Loyalty Programs Best Practices

Nuraini .

Today's B2B customers are demand-responsive and looking for better pricing and reliable support from the companies.

Responding to these challenges, the loyalty program seems to be a mainstay.

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7 min read

Why Customers Abandon Loyalty Programs

Nuraini .

Customer loyalty programs have become common practice these days. But, not all loyalty programs have successfully achieve their KPIs because as today's consumers are unique and require better approach to retain them through a loyalty program.

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5 min read

Companies with Excellent Employee Retention Strategies

Nuraini .

Let's face it; today employees have better bargaining power to leave or stay in a company. With their skills and area of expertise, they can easily move to other company that gives better benefits, perks and salary. 

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6 min read

Resilience in the FMCG Industry is The Key to Grow Past Pandemic

Nuraini .

 

Although it sounds dramatic, "change" has become a cliché these days. Consumer behavior is now permanently changed by the pandemic. Psychologists claim it takes 66 days for a new behavior to become a habit. And at this point, we've been living with the pandemic almost eleven times longer than that. 

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4 min read

How to Leverage Social Media to Improve Customer Loyalty in 2022

Nuraini .

The pandemic has brought significant changes and forced businesses to make massive migrations towards digital. As a result, many companies are re-evaluating social media to interact with customers.

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3 min read

B2B Customer Loyalty Program: Examples from Local Companies

Nuraini .

In addition to selling directly to end customers, many companies also run B2B business with partners. The context of partners here include corporations, product distributors, dealers, wholesale stores, agents, grocery stores, product resellers and many more.

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2 min read

Loyalty Fraud Prevention With Tada Redemption Approval

Nuraini .

Various forms of fraud can occur in the today's business, and the loyalty programs from various brands are not safe from that either.

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2 min read

Tada Named a Leader in G2 Spring 2022 Report

Nuraini .

G2’s Spring 2022 reports were released last week. And we were thrilled to see our customers had helped Tada win as a Leader in Loyalty Management Software and Customer Advocacy. Besides those, we have also received a badge as Momentum Leader Grid® for Loyalty Management Software.

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5 min read

Customer Loyalty Program Fraud and How to Protect Yours

Nuraini .

 

No business owners opt to have a customer loyalty program hoping it will fail. It is natural for the company to aim for a better customer retention rate, reduce marketing cost for acquiring more customers as well as influence customers to purchase more when making their own loyalty program.

But there’s a not-often-recognized problem related to the loyalty programs: fraud.

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