Let's be honest here, engage with all external sales teams, including distributors, resellers, dealers and other partners are challenging. They have their own goals to meet and often times, they don't really pay attention to you as a brand.

Today's B2B customers are demand-responsive and looking for better pricing and reliable support from the companies.

Responding to these challenges, the loyalty program seems to be a mainstay.

Customer loyalty programs have become common practice these days. But, not all loyalty programs have successfully achieve their KPIs because as today's consumers are unique and require better approach to retain them through a loyalty program.

Let's face it; today employees have better bargaining power to leave or stay in a company. With their skills and area of expertise, they can easily move to other company that gives better benefits, perks and salary. 

Although it sounds dramatic, "change" has become a cliché these days. Consumer behavior is now permanently changed by the pandemic. Psychologists claim it takes 66 days for a new behavior to become a habit. And at this point, we've been living with the pandemic almost eleven times longer than that. 

The pandemic has brought significant changes and forced businesses to make massive migrations towards digital. As a result, many companies are re-evaluating social media to interact with customers.

In addition to selling directly to end customers, many companies also run B2B business with partners. The context of partners here include corporations, product distributors, dealers, wholesale stores, agents, grocery stores, product resellers and many more.

Various forms of fraud can occur in the today's business, and the loyalty programs from various brands are not safe from that either.

G2’s Spring 2022 reports were released last week. And we were thrilled to see our customers had helped Tada win as a Leader in Loyalty Management Software and Customer Advocacy. Besides those, we have also received a badge as Momentum Leader Grid® for Loyalty Management Software.

No business owners opt to have a customer loyalty program hoping it will fail. It is natural for the company to aim for a better customer retention rate, reduce marketing cost for acquiring more customers as well as influence customers to purchase more when making their own loyalty program.

But there’s a not-often-recognized problem related to the loyalty programs: fraud.