The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?
3 min read
Introducing Sticky: The Loyalty Program Every F&B Business Needs to Retain Customers Better in the Pandemic Era
1 min read
This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.
4 min read
Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.
3 min read
Upon reading the title, you might be wondering, why should you bother about Gen Z customers?
2 min read
Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?
2 min read
The COVID-19 pandemic that started around March this year has slowed or even knocked down businesses everywhere. Now that a ‘New Normal’ phase has started, a lot of businesses ended up spending lots of time, manpower, and money to gear up for store re-opening in June and July. However, the battle doesn’t stop there. With recent developments being highlighted daily, such as the confirmation by WHO that the virus is airborne, and the daily rise in new cases in Indonesia, uncertainty is evident. Is your business ready to get back on its feet in these critical times? Here are some measures you can take.
2 min read
Hotel industries are among the hardest hit industries this year due to the pandemic. With hotels starting to re-open with strict New Normal procedures, we have seen a movement where people are more confident in dining or staycation-ing at hotels. After all, people need going out to a trustable establishment to refresh once in a while after all that quarantine! Where better than these reputable premium hotels. Check out our offers from these premium Jakarta hotels; Fairmont Jakarta, Ayana, and Grand Mahakam. Add these vouchers to your company’s redemption catalog now!