--- title: Retensi Lebih Menguntungkan daripada Akuisisi description: Apakah Anda tahu bahwa customer retention jauh lebih menguntungkan dibanding akuisisi pelanggan baru? Temukan faktanya disini. image: https://blog.usetada.com/hubfs/Infographic%20Customer%20Retention%20Platform-2.jpg --- [![Logo TADA](https://blog.usetada.com/hubfs/Blog%20Template/image%2067%20(1).png "TADA")](https://www.usetada.com) ![Dropdown Navigation Icon](https://blog.usetada.com/hubfs/Blog%20Template/hamburger.svg "Menu") [Blog](https://blog.usetada.com/id) [B2B Loyalty](https://blog.usetada.com/id/tag/b2b-loyalty-program) [B2C Loyalty](https://blog.usetada.com/id/tag/customer-loyalty) [Tadakado](https://blog.usetada.com/id/tag/tadakado) [News](https://blog.usetada.com/id/tag/news) ![Icon Globe](https://blog.usetada.com/hubfs/Blog%20Template/globe.svg "Language") Indonesia [English](https://blog.usetada.com/en) [Indonesia](https://blog.usetada.com/id) - [Home](https://blog.usetada.com/id) - Retensi Lebih Menguntungkan daripada Akuisisi # Retensi Lebih Menguntungkan daripada Akuisisi Nov 5, 2019 • 1 min read > **Pertahankan Pelanggan** **Terbaik Anda Sebelum Semuanya Terlambat** Seberapa besar pengaruh pelanggan setia Anda terhadap penjualan saat ini? Tahukah Anda jika 80% keuntungan di masa mendatang bisa diperoleh hanya dari 20% konsumen yang menjadi pelanggan saat ini? Itulah alasan mengapa Anda perlu lebih memperhatikan para pelanggan setia. ![Infographic Customer Retention Platform-2](https://blog.usetada.com/hubfs/Infographic%20Customer%20Retention%20Platform-2.jpg) *Customer retention* menjadikan bisnis Anda jauh lebih effisien jika dibandingkan dengan *customer acquisition*. *Survey* menunjukkan bahwa *acquisition* menghabiskan biaya hingga 5 kali lipat lebih besar dibandingkan *retention*. Di samping itu, Anda akan lebih mudah menjual produk kepada *pelanggan* setia, dengan probabilitas pembelian sebesar 60–70%. Sedangkan probabilitas pembelian *customer* baru hanya sebesar 5–20% saja. Jadi, untuk apa Anda lebih berfokus mencari *customer* baru yang tidak mengenal *brand* Anda sama sekali, di saat Anda bisa membangun hubungan *yang* lebih kuat dengan para pelanggan setia? Menurut Gartner Group, 80 persen *profit* Anda di masa mendatang bisa diperoleh hanya dari 20 persen pelanggan. Artinya, sumber pendapatan yang Anda cari selama ini sudah ada di depan mata, yaitu dari para pelanggan setia. Infografis kami di bawah ini menyoroti angka-angka persentase yang perlu Anda ketahui, untuk dijadikan bahan pertimbangan dalam memikirkan kembali strategi pemasaran Anda. Mau tahu lebih banyak tentang *customer retention*? Hubungi kami! Kami merasa senang sekali bisa berbagi dengan Anda! ![Profile](https://app.hubspot.com/settings/avatar/8cbb928b0d853896bb2d825c49214d24 "Clara Alverina") [Clara Alverina](https://blog.usetada.com/id/author/clara-alverina) I'm marketing enthusiastic and inherently understands that the customer is the single most valuable asset an organization can have, and driven by the unrelenting pursuit of customer-retention focus, engagement and customer experience. *Don't forget to share this post!* ![Icon Facebook](https://blog.usetada.com/hubfs/Blog%20Template/ic-fb-2.svg "Facebook") ![Icon LinkedIn](https://blog.usetada.com/hubfs/Blog%20Template/ic-linkedin.svg "LinkedIn") ![Icon WhatsApp](https://blog.usetada.com/hubfs/Blog%20Template/ic-wa.svg "WhatsApp") Related Article ![logo](https://blog.usetada.com/hubfs/Blog%20Template/Footer/logo-tada-ai-driven.png) Indonesia Foresta Business Loft 7 unit 18, Jl. BSD Boulevard Utara, Lengkong Kulon, Kec. 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Pagedangan, Kabupaten Tangerang, Banten 15331 Malaysia Common Ground Iskandar Spaces, A-FF01-03 & B-FF-01-07, Common Ground Petaling Jaya, G.016, Ground Floor & 1.013 First Floor, The Square, Jaya One, 72A, Jalan Prof Diraja Ungku Aziz, Seksyen 13, 46200 Petaling Jaya, Selangor Singapore 21B Bukit Pasoh Road, Singapore 089835 [Privacy Policy](https://www.usetada.com/id/privacy-policy/) [Terms and Conditions](https://www.usetada.com/id/terms-and-conditions/) [Help Center](https://help.usetada.com/) Copyright © 2023 Tada, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clara Alverina", "url" : "https://blog.usetada.com/id/author/clara-alverina" }, "dateModified" : "2022-07-19T09:51:27.762Z", "datePublished" : "2019-11-05T09:55:45.000Z", "headline" : "Retensi Lebih Menguntungkan daripada Akuisisi", "image" : [ "https://blog.usetada.com/hubfs/Infographic%20Customer%20Retention%20Platform-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.usetada.com/id/retensi-lebih-menguntungkan-daripada-akuisisi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usetada.com/hubfs/TADA-LOGO-WHITE-1.png" }, "name" : "PT AKSI VISITAMA" } } ```