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TADA Advocacy Marketing Blog

5 min read

Is Your Business Suitable for a Subscription Model?

Jonas Ngoh .

Subscription models have come a long way from traditional mediums such as newspapers and magazine subscriptions to modern services such as Netflix and The Dollar Shave Club. In the United Kingdom alone, nine out of ten people subscribe rather than purchase products or services upfront. Increasing consumer demand influenced the evolution of subscription models.

Topics: Subscription
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1 min read

Omni Brands of the Year 2019 - TADA

Jonas Ngoh .

The Omni Brands of the Year Award by Marketeers is given to companies that exemplify expertise in omnichannel marketing. This means that customers will receive a seamless experience for all available channels of the company.
Topics: News
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3 min read

Customer Advocacy & Engagement Training Batch II

Erskiditha Hanura .

The Customer Advocacy and Engagement Training Batch II was fully booked with 40 enthusiastic learners. The training was held at TADA Head Office on 11th July 2019 and aims to nurture customer advocacy and engagement experts. In this batch, TADA talked about the importance of advocacy marketing, important factors to consider, and implementation strategies.

Topics: News
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3 min read

7 Reasons Why Businesses Need to Implement a Subscription Model

Jonas Ngoh .

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

Topics: Subscription
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1 min read

Collaboration of TADA with Metrox: The Shift to a Digital Landscape

Jonas Ngoh .

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

Topics: News
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1 min read

Tech-A-Tive: Python for Machine Learning

Jonas Ngoh .

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Topics: News
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4 min read

The Value of Loyal Customers | Keep Them Coming Back!

Jonas Ngoh .

Did you know that 65 percent of business revenue typically comes from existing customers?

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6 min read

Customer Advocacy & Engagement Class I

Jonas Ngoh .

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

Topics: News
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2 min read

GUESS Partners with TADA

Jonas Ngoh .

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Topics: News
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3 min read

The Next Era of Loyalty Programs

Jonas Ngoh .

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

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