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TADA Marketing & Customer Retention Blog

3 min read

Get to know Subscription and its Benefits for Your Business!

Yunny Yunita .

Subscription program is a business model in which a customer agrees to make an advance payment in order to receive a product, service, or benefit in regular intervals.

Topics: Subscription
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1 min read

Add Exquise Pattiserie’s Premium Cakes to your Redemption Catalog!

Yunny Yunita .

We would like to announce one very attractive addition to our redemption catalog: customers can now redeem their points into various Exquise Patisserie beautiful and delicious cakes. Exquise Patisserie uses premium ingredients and contributes many hours into their cakes to produce premium quality and finely crafted pastries that will suit any festivities, either to celebrate, to commemorate, or simply to bring a smile to loved ones.

Topics: TADA Partner
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4 min read

Increase Your SEO Ranking: How to Get More Google Reviews for Your Business

Aloysius Brahmarsi .

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

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3 min read

The Rise of Digital Vouchers as a Customer Retention Solution

Yunny Yunita .

In today’s world, perhaps there is nothing more impactful to businesses and their customers’ purchasing behavior than the current COVID-19 health crisis we are embroiled in. With constantly changing government policies regarding people’s movements and business operations, businesses need a reliable strategy to survive. More than ever, businesses are realizing the value of their existing customer base as the key to sustaining their business.

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2 min read

The Best Online Channels to Retain Your Customers

Aloysius Brahmarsi .

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

  1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

  1.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

  1.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

  1.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

  1.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

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3 min read

Tips and Tricks on Dealing with Price-Sensitive Customers

Yunny Yunita .

“Is that your best price?”

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3 min read

A Few Tips On How to Build Customer Base for Your Brand

Clara Alverina .

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

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3 min read

How Anomali Coffee Strengthens Revenue by Creating a New Sales Channel

Yunny Yunita .

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.

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2 min read

TADA x Hellobill POS Integration: Manage Your Loyalty Program Easily

Yunny Yunita .

A business that realizes the importance of retaining loyal customers is sure to have increased revenue. With more loyal customers, you can expect to see a more stable sales number. However, businesses may be overwhelmed handling a great deal of data at a time.

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2 min read

Introducing Customer Lifetime Value (CLV): The Measure Your Business Should Start Looking Into Today!

Aloysius Brahmarsi .

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

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