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TADA Advocacy Marketing Blog

3 min read

21st Century Marketing: Advocacy Marketing

Jonas Ngoh .

Marketing in the 21st Century has evolved over time with ingenious inventions and rapid advancements in technology. In recent years, a prominent form of marketing is emerging, utilized by numerous top companies such as Apple and Starbucks. This form of marketing is none other than Advocacy Marketing. Let's look at what this means and why companies are adopting it.
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1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

Jaanam Utamchandani .

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

Jaanam Utamchandani .

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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1 min read

What to measure in Advocacy Marketing

Jaanam Utamchandani .

 Dear Friends,

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1 min read

The powerful impact of Advocacy Marketing

Jaanam Utamchandani .

Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.

More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.

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2 min read

2 Loyalty Program Ideas Any Offline Business Can Do on the Internet

TADA .

 

Words travel fast, even faster on the internet. According to the Indonesian Internet Service Providers Association, the total of internet users in the country has grown to over 143 millions in 2017. This means any business has the potential to reach more than 54% of Indonesian population on the internet.

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