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TADA Marketing & Customer Retention Blog

3 min read

How to Effectively Retain Customer This Holiday Season

Yunny Yunita .

The holiday season is right around the corner! It’s no surprise that the end of the year is when customer activity is at its highest. Aside from attracting new customers, businesses can seize the opportunity to turn one-time shoppers into lifelong customers. What’s needed is the right set of strategies to capture and retain customers and bring a substantial increase in year-long revenue. Here’s how businesses can increase their customer retention and make the most of the most wonderful time of the year.

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2 min read

What is a Retention Program?

Yunny Yunita .

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

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3 min read

Tips and Tricks on Dealing with Price-Sensitive Customers

Yunny Yunita .

“Is that your best price?”

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4 min read

Here’s How You Can Stay Connected with Customers during Local Lockdown / Restricted Movement

Yunny Yunita .

With the end of the year fast approaching, businesses are still struggling to survive and stabilize their sales due to the pandemic. Current government restrictions and people’s wariness to purchase from physical stores make it even harder for businesses to stay connected with their customers. Even so, all hope is not lost! These are truly testing times for businesses and those who know how to maintain their relationship with customers are sure to lock in loyalty and prevail.

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4 min read

Emerging Business Trends and How Your Business Can Use Them to Your Advantage

Yunny Yunita .

If there’s one word to properly describe 2020, it would be uncertainty. Do you agree? These are uncertain times for each one of us, and business owners have not been spared. However, businesses can choose to see the silver lining and seize the opportunity that comes with the challenges of this so-called new normal. New business trends are emerging, and businesses can take advantage of this to rise up stronger than before.

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4 min read

Your Customers are Rethinking Their Behavior for the New Normal--Find Out How You Should Respond

Yunny Yunita .

Over two months after entering the so-called “new normal”, businesses have witnessed how this unfolding era has changed their customers fundamentally. Customers are thinking, living, and buying differently. It is indeed a trying time for businesses as customers are reconsidering products and businesses to buy from through a new lens. How should your business respond to this changing customer behavior? Through our in-depth, data-backed research, we will be discussing what businesses should prepare for and how they can strategize to embrace these transformative times and sustain themselves in the long run.

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2 min read

Habit Building Concept: Building Your Customers’ Habit to Come Back to Your Business Again & Again

Yunny Yunita .

Blog - Agustus habit building concept

Did you know that a customer’s second purchase can be up to 130 percent more valuable than their first? And that once a customer has come back for a second time, they are more likely to come back in the future?

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2 min read

The Definition of Customer Retention and Its Role in Business Marketing

Clara Alverina .

As a business that is engaged with customers, your business needs to have one most effective marketing strategy. That strategy is customer retention and it is time to do it seriously. Customer retention is not only intended to maintain customers in the long term that they will purchase your product more often. The more important thing is to maintain the loyal customers rather than look for new customers.

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1 min read

Retention is Likely to be More Profitable Than Acquisition

Clara Alverina .

Customer Retention is way more cost-savvy as compared to customer acquisition. It costs 5 times more to do the latter. 

Additionally, existing customers are much easier to sell to, the probability of an existing customer buying your products is 60-70%, whereas the probability of getting a new prospect to buy your product is a mere 5-20%. 

So, why are businesses still so focused on persuading new prospects who have no idea what the business is about when they could be using that time to strengthen their relationships with returning customers? 
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2 min read

Certified Customer Retention Program Batch V

Monica Sylvia .

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

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