New Feature on Instagram for


Jun 9, 2020 • 3 min read

In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help businesses during this challenging time, Instagram introducing Gift Card Sticker to support the sustainability of merchants in Indonesia. Instagram works with Support Local Brands, a social movement initiated by TADA, Moka and Gojek, to sell gift cards or discount coupons.




This sticker can be added in Stories or in the form of an action button on the business profile. When potential customers tap the sticker on the stories, or on the business profile , they will be directed to the gift card provider partner page. Every Stories that uses this sticker will be collected into a combined Stories so that Instagram users can see the local Merchant collection.

New "Gift Card" interactive Stories stickers encourage people to support you..

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Sharing Gift Cards on your Instagram Profilepost-2-1

Merchants can join partner gift card providers by following the steps:Guideline Instagram (2)

Guideline Instagram (4)

After you done set the gift card, you could start highlight what's new in your Instagram Stories. Excite and entice followers by introducing new items on the menu. Regular updates will help retain their interest and loyalty.

Interested to join as merchant? 

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Clara Alverina

I'm marketing enthusiastic and inherently understands that the customer is the single most valuable asset an organization can have, and driven by the unrelenting pursuit of customer-retention focus, engagement and customer experience.