Scale Loyalty Program Across Any Industry with Tada’s WhatsApp Loyalty Solution

Launching and managing a loyalty program often means juggling separate apps, complex onboarding flows, and fragmented reward systems; friction that drives customers and channel partners away.

Tada cuts through this complexity by delivering WhatsApp Loyalty Chatbot solution, a powerful yet straightforward tool to run end-to-end loyalty programs directly within WhatsApp; eliminating the need for additional apps and reducing user friction. 

With its flexibility, scalability, and ease of use, Tada’s solution is proving to be the ideal choice for industries such as automotive, FMCG, banking, optical clinics, and more.

Overview: Tada's WhatsApp Loyalty Chatbot Capabilities

Here’s a closer look at the key capabilities we can deliver through the WhatsApp chatbot:

1. Member Onboarding 

• • New user registration directly via WhatsApp chatbot
  • Track registration source via unique QR codes (e.g., per store)
  • Optional user consent step during registration for compliance or data handling. To support compliance with data protection regulations, the chatbot allows brands to include their Terms & Conditions and Privacy Policy as part of the registration flow. Before completing the signup, users can be prompted to review and agree to these documents, ensuring transparency and that consent is properly recorded. This helps brands stay aligned with relevant legal and privacy requirements while maintaining user trust.

This hassle-free onboarding process ensures that businesses can onboard large volumes of customers without burdening them with complicated forms or app downloads, leading to faster adoption and greater participation rates.

2. Streamlined Proof of Purchase Submission

• • Upload receipts or warranty card photos through Snap Receipt
  • Snap Receipt supports manual validation or OCR-based auto-validation using AI

This automated process drastically reduces operational costs and human error, while providing customers with faster reward processing.

3. Instant Reward Distribution

Tada’s reward system is designed for efficiency and flexibility. Once customers complete the necessary steps, whether that’s submitting a purchase receipt, entering a unique code, or reaching a milestone, rewards are automatically distributed through WhatsApp. Customers can receive rewards in multiple forms, including:

• • E-vouchers (delivered via QR codes or text)
  • Physical item redemptions
  • QRIS transaction using points
  • E-wallet credits
  • Telecom credits (e.g., PLN or Pulsa)

This variety in reward options ensures that businesses can cater to their customers’ diverse preferences, increasing customer satisfaction and encouraging repeat participation.

4. Campaign Mechanics that Drive Engagement

Tada’s WhatsApp Loyalty Solution offers a wide array of customizable campaign mechanics, including:

• • Raffle entries: Members are incentivized to participate by entering raffles with each valid interaction, increasing engagement and excitement around the program.
  • Tiered rewards: Members can unlock progressively better rewards as they earn more points, encouraging continued loyalty.
  • Referral programs: Reward members for referring new users, expanding your program’s reach organically.
  • Surveys and feedback: Collect valuable insights from your members by incentivizing them to complete short surveys.

These flexible mechanics make it easy for businesses to design campaigns that align with their objectives, whether that’s increasing brand awareness, boosting product sales, or rewarding their loyal customer base.

5. SSO Integration to WLW (White Label Web)

The White Label Web (WLW) is a customizable web-based loyalty wallet that carries the brand’s identity; complete with its own domain, logo, and look & feel.

This makes it ideal for businesses that already have their own tech ecosystem and want the loyalty experience to feel fully integrated under their brand, rather than redirecting users to a third-party platform.

• • Users can seamlessly access their loyalty wallet (WLW) via WhatsApp chatbot using SSO (Single Sign-On)
  • No need for login forms; ensures a smoother user experience when checking points, rewards, or transaction history

By providing a smooth user experience with minimal friction, businesses can ensure higher retention rates and increase the likelihood that customers will engage with the program regularly.

Case Studies: Tada’s Real Impact

To understand the effectiveness of Tada’s WhatsApp Loyalty Solution, let’s explore some successful case studies where the platform has already delivered impressive results.

1. Automotive Industry: Raffle-Based Loyalty Campaign

A well-known automotive brand launched a raffle-based loyalty campaign with Tada’s WhatsApp loyalty chatbot.

Program Flow:

• • Customers joined the campaign by interacting with a chatbot on WhatsApp.
  • They entered a unique code and uploaded their purchase receipt and warranty card
  • Submissions were validated by Tada’s internal validator team within a 3-day SLA.
  • After successful validation, participants received raffle entries or e-vouchers, automatically managed by the chatbot.
  • The reward mechanism was designed for transparency and ease, with all interactions done via WhatsApp.

This activation showed how a large-scale campaign could be executed without building a dedicated app, leading to high participation and simplified customer interaction. The raffle campaign can be executed directly by the brand if they have the internal resources, or fully supported by Tada; covering everything from chatbot setup, validation, to reward distribution, making it a flexible solution that adapts to the brand’s operational capacity.

2. FMCG: Cinemas Co-Branded Loyalty Program

A leading FMCG brand partnered with a cinema chain to run a loyalty program designed to drive product engagement and reward purchases.

The campaign was launched across selected cinema locations during a specific promotional period. Customers were encouraged to upload their receipts when purchasing Combo F&B packages that included the FMCG brand’s soda drink.

Program Flow:

• • Customers accessed the campaign via WhatsApp and upload their purchase receipts directly on the chat
  • Because of high customers, the brand used Tada’s OCR (Optical Character Recognition) system to automatically review each submission for automation.
    • If the OCR system’s confidence level reached 90% or higher, the receipt was auto-approved.
    • If below 90%, it was forwarded to the Tada Validator Team for manual review.
  • Upon successful validation, customers received an e-voucher for a complimentary Coca-Cola.
  • Redemption was done in-store at the cinema by showing the unique external code provided via WhatsApp. The unique external code shown in WhatsApp can be owned and managed by the brand, and is designed to be redeemable directly at the cashier. During checkout, the cashier simply verifies the code shown by the customer; streamlining the redemption process without needing any additional hardware or system integration.

This use case demonstrated the flexibility and automation capabilities of Tada’s loyalty chatbot, enabling FMCG brand to drive offline engagement and deliver instant rewards; all through a single, conversational platform.

3. FMCG: B2B Loyalty Program for Customers

A major brand in the FMCG B2B sector launched a point-based loyalty program via WhatsApp chatbot to incentivize customers for purchasing specific SKUs.

Program Flow:

• • Customers interact with the WhatsApp chatbot, starting by entering the store code as a participation requirement.
  • Each Store code may have a quota limit (e.g., 30 participants per code), while others are open-ended. Each customer can only submit one Store code during the program.
  • Participants register and upload their purchase invoice (for jugs or boxes of the bottled water products).
  • Submissions are validated:
    • 1 point awarded per jug
    • 1 point awarded per box
  • Points can be redeemed for e-wallet credits (Rp 20,000 or Rp 40,000) via GOPAY, OVO, or DANA.
    • Redemption follows a milestone-based system (e.g., 8 points = Rp 20,000; next 8 points = Rp 40,000).
    • Participants can redeem a maximum of Rp 60,000 e-wallet value throughout the program.
  • Points are awarded based on SKU-level configuration, giving the brand full control over which SKUs earn rewards and how much.

Leveling System:

• • Participants start at Silver (default level upon registration), but brands can customize the level name and choose any label they prefer.
  • Gold is unlocked after accumulating 8 milestone points, and Platinum after 16 milestone points.
  • Level downgrade occurs if criteria aren’t met within 365 days.

Engagement Activities:

• • Customers submit invoices and enter Store codes via static question forms in WhatsApp.
  • While form wording is customizable, changes to activity types (e.g., replacing image upload) require system enhancement.

This program demonstrates how Tada’s WhatsApp chatbot supports structured, tiered loyalty programs in B2B distribution environments, enabling brands to incentivize purchase behavior at the customer level without requiring a separate platform or app.

Wrap up!

Scaling a loyalty program can be challenging, especially if you have to rely on multiple platforms, complex integrations, and constant app updates. With Tada’s WhatsApp loyalty solution, you can streamline the entire process; from onboarding to reward distribution, within a single, easy-to-use platform.

Whether you’re looking to launch a simple referral program or a more complex, tiered rewards system, Tada loyalty platform offers the flexibility and scalability make it the perfect choice for any business, regardless of size or industry. Request our demo now!