Tada Joins Zenith Accelerator 2025: Strengthening Loyalty Innovation with Mandiri Capital Indonesia

Tada is proud to announce its selection as one of the five startups joining PT Mandiri Capital Indonesia (MCI)’s Zenith Accelerator 2025 program.

As a leading end-to-end loyalty and rewards platform, Tada is committed to helping businesses drive engagement and long-term retention. Being part of this accelerator marks a significant milestone in our journey to enhance loyalty solutions and collaborate within Mandiri Group’s ecosystem.

The Zenith Accelerator program, launched by MCI, is designed to empower startups through strategic mentorship, business synergies, and integration opportunities with Mandiri Group. Following a rigorous selection process, Tada was chosen alongside four other startups; DOOgether, Goers, Mimin, and PrimaKu, to participate in this exclusive four-month acceleration journey.

A Strategic Opportunity for Growth and Collaboration

By joining the Zenith Accelerator, Tada looks forward to deepening our impact in the financial and business ecosystem. We have already taken a significant step by supporting Mandiri’s Micro Development & Agent Banking Loyalty program, demonstrating our expertise in creating tailored reward solutions that drive engagement. This accelerator will provide us with valuable mentorship, industry insights, and potential collaborations that align with our mission to revolutionize customer and channel partner loyalty.

Rebecca Agiestha, Chief Marketing Officer of Tada, expressed enthusiasm about this achievement:

“We are honored to be selected as part of the Zenith Accelerator 2025 program. The kickoff with the MCI team and fellow startups has been an exciting start, and we look forward to leveraging this opportunity to refine our solutions, explore new business synergies, and contribute to the Mandiri ecosystem. This collaboration is a testament to our commitment to driving loyalty innovation and delivering impactful results for businesses.”

Rebecca Agiestha

With access to MCI’s extensive network, as well as partnerships with organizations such as Amazon Web Services, Austrade, Karna Law Firm, and the United Nations Development Programme, Tada is poised to accelerate its growth and continue setting new standards in loyalty and rewards solutions.

As we embark on this journey with Zenith Accelerator 2025, Tada remains dedicated to empowering businesses with cutting-edge loyalty strategies that strengthen customer and channel partners’ relationships and drive sustainable growth. We are excited about the opportunities ahead and look forward to making a lasting impact in the industry.