--- title: Transforming Kasoem Plus 2.0 Loyalty Program with Tada's WhatsApp Loyalty description: Tada helps Optik Kasoem launch Kasoem Plus 2.0, a WhatsApp loyalty program for a seamless, app-free, and more engaging customer experience. image: https://blog.usetada.com/hubfs/tada%20kasoem%20whatsapp%20loyalty%20program.jpg --- [![Logo TADA](https://blog.usetada.com/hubfs/Blog%20Template/image%2067%20(1).png "TADA")](https://www.usetada.com) ![Dropdown Navigation Icon](https://blog.usetada.com/hubfs/Blog%20Template/hamburger.svg "Menu") [Blog](https://blog.usetada.com/en) [B2B Loyalty](https://blog.usetada.com/en/tag/b2b-loyalty-program) [B2C Loyalty](https://blog.usetada.com/en/tag/customer-loyalty) [Tadakado](https://blog.usetada.com/en/tag/tadakado) [Press](https://blog.usetada.com/en/tag/news) ![Icon Globe](https://blog.usetada.com/hubfs/Blog%20Template/globe.svg "Language") English [English](https://blog.usetada.com/en) [Indonesia](https://blog.usetada.com/id) - [Home](https://blog.usetada.com/en) - Transforming Kasoem Plus 2.0 Loyalty Program with Tada's WhatsApp Loyalty # Transforming Kasoem Plus 2.0 Loyalty Program with Tada's WhatsApp Loyalty Topics: [News](https://blog.usetada.com/en/tag/news) [Tada](https://blog.usetada.com/en/tag/tada) Mar 19, 2025 • 3 min read ![tada kasoem whatsapp loyalty program](https://blog.usetada.com/hs-fs/hubfs/tada%20kasoem%20whatsapp%20loyalty%20program.jpg?width=3292&height=1717&name=tada%20kasoem%20whatsapp%20loyalty%20program.jpg) As a trusted loyalty partner for businesses across Indonesia, [Tada](https://www.usetada.com/en/) continues to demonstrate our commitment to delivering cutting-edge innovations. This time, [Tada](https://www.usetada.com/en/) has collaborated with Optik Kasoem to launch Kasoem Plus 2.0, a [WhatsApp loyalty program](https://blog.usetada.com/en/tada-whatsapp-loyalty-programs) designed to offer customers a more seamless, personalized, and rewarding experience. ## **WhatsApp Loyalty Program: A Seamless Solution Without Additional Apps** Previously, Tada supported Optik Kasoem’s loyalty program through the Kasoem Plus mobile app, available on the Play Store and App Store. Now, with the introduction of Kasoem Plus 2.0, customers can instantly access all membership benefits directly via WhatsApp, without the need to download an additional app. This collaboration between Tada, Optik Kasoem, and Qiscus as the WhatsApp Business Solution Provider (BSP) delivers a more responsive and integrated loyalty program. Customers can easily register for membership, check their points, redeem rewards, and access customer service directly through WhatsApp. ## **Integrated and Responsive Loyalty Technology** **![tada kasoem whatsapp loyalty program-1](https://blog.usetada.com/hs-fs/hubfs/tada%20kasoem%20whatsapp%20loyalty%20program-1.jpg?width=3292&height=1717&name=tada%20kasoem%20whatsapp%20loyalty%20program-1.jpg)** As a key partner in Optik Kasoem’s digital transformation, Tada provides a WhatsApp-based loyalty solution that enables businesses to strengthen relationships with their key stakeholders through a platform they already use daily. This integration not only improves accessibility but also ensures a more interactive and relevant customer experience. By leveraging WhatsApp for loyalty programs, businesses can deliver a more efficient and value-driven shopping experience to their customers. Rebecca Agiestha, CMO of Tada, emphasized Tada’s commitment to delivering best-in-class loyalty solutions across industries. “As a pioneer in WhatsApp Loyalty solutions, Tada remains committed to delivering innovations that make it easier for businesses to build customer loyalty. Our collaboration with Optik Kasoem on Kasoem Plus 2.0 proves that a simpler, more personal, and WhatsApp-based approach is the future of loyalty programs,” she said. “With this integration, customers no longer need to download additional apps but can still enjoy a seamless and valuable experience. We believe that digital transformation in customer engagement should focus on accessibility and customer convenience, and Tada’s WhatsApp Loyalty is the ideal solution for businesses in Indonesia and Southeast Asia,” Rebecca added. Mardiansyah, CCO of Tada, also highlighted the impact of digital loyalty programs like Kasoem Plus 2.0 in enhancing customer engagement. “The key to customer loyalty is delivering an experience that is simple, relevant, and valuable. We are proud to support Optik Kasoem in launching this innovative program, allowing customers to easily access exclusive benefits, earn rewards, and enjoy a more personalized shopping experience. We hope this solution helps Optik Kasoem boost customer retention and strengthen long-term relationships with its community.” Mardiansyah explained. ## **Driving the Future of Loyalty Programs** Moving forward, Tada will continue to innovate, helping other businesses adopt WhatsApp-based loyalty technology to create customer experiences that are more accessible, dynamic, and relevant in the digital age. As a trusted loyalty partner, Tada is ready to support businesses in navigating the challenges and opportunities of an ever-evolving customer engagement landscape. Thank you to all parties who contributed to this collaboration! ![Profile](https://app.hubspot.com/settings/avatar/273506d958f950bc75b9f77fdf68c3c6 "Nuraini") [Nuraini](https://blog.usetada.com/en/author/nuraini) Content marketing specialist *Don't forget to share this post!* ![Icon Facebook](https://blog.usetada.com/hubfs/Blog%20Template/ic-fb-2.svg "Facebook") ![Icon LinkedIn](https://blog.usetada.com/hubfs/Blog%20Template/ic-linkedin.svg "LinkedIn") ![Icon WhatsApp](https://blog.usetada.com/hubfs/Blog%20Template/ic-wa.svg "WhatsApp") Related Article ![logo](https://blog.usetada.com/hubfs/Blog%20Template/Footer/logo-tada-ai-driven.png) Indonesia Foresta Business Loft 7 unit 18, Jl. BSD Boulevard Utara, Lengkong Kulon, Kec. 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Pagedangan, Kabupaten Tangerang, Banten 15331 Malaysia Common Ground Iskandar Spaces, A-FF01-03 & B-FF-01-07, Common Ground Petaling Jaya, G.016, Ground Floor & 1.013 First Floor, The Square, Jaya One, 72A, Jalan Prof Diraja Ungku Aziz, Seksyen 13, 46200 Petaling Jaya, Selangor Singapore 1 Raffles Place #18-61, One Raffles Place Singapore (048816) [Privacy Policy](https://www.usetada.com/id/privacy-policy/) [Terms and Conditions](https://www.usetada.com/id/terms-and-conditions/) [Help Center](https://help.usetada.com/) Copyright © 2023 Tada, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nuraini", "url" : "https://blog.usetada.com/en/author/nuraini" }, "dateModified" : "2025-03-19T09:41:30.449Z", "datePublished" : "2025-03-19T09:41:18.000Z", "headline" : "Transforming Kasoem Plus 2.0 Loyalty Program with Tada's WhatsApp Loyalty", "image" : [ "https://blog.usetada.com/hubfs/tada%20kasoem%20whatsapp%20loyalty%20program.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.usetada.com/en/transforming-kasoem-plus-loyalty-program-with-tada-whatsapp-loyalty", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usetada.com/hubfs/TADA-LOGO-WHITE-1.png" }, "name" : "PT AKSI VISITAMA" } } ```