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TADA Marketing & Customer Retention Blog

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TADA is 3rd on the Leader Grid in G2's Summer 2021 Reports!

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TADA G2 Summer Report 2021

TADA always aimed to be the leading customer retention platform that brings the best loyalty and rewards solutions for businesses. After being featured in G2’s Spring 2021 Reports, we are thrilled to announce that once again we are featured by G2, this time in their Summer 2021 reports!

G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. G2 plays a huge role by providing unique, authentic peer advice in real time. 

We are beyond grateful that our results have improved significantly compared to how we did in Spring 2021. This time, we are part of the Leader Grid® for Loyalty Management Software on the 3rd rank based on our scorings in customer satisfaction and market presence, and also Customer Advocacy Software on the 6th rank.

Here is a glance of TADA’s user ratings summary:

TADA G2 Report Summary 2021

  • Grid® for Loyalty Management 

In Grid® for Loyalty Management,  products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact) and placed into four categories: Leader, High Performing, Contender, and Niche. Help identify valuable, loyal, or interested customers. To qualify under this category, a product must have a loyalty program such as gift cards or reward points, provide a means of their distribution, and track the engagement. TADA is now in the Leader position in the Grid®.

TADA G2 Loyalty Management Grid

"TADA has been named a leader based on receiving a high customer Satisfaction score and having a large Market Presence. 100% of users rated it 4 or 5 stars, 81% of users believe it is headed in the right direction, and users said they would be likely to recommend TADA at a rate 91%. TADA is also in the Customer Advocacy category," as written in the G2 Summer 2021 Loyalty Management report.

TADA G2 Loyalty Management 

  • Grid® for Customer Advocacy 

To qualify for inclusion in the Customer Advocacy category, a product must provide referral program features to attract brand advocates, deliver engagement and communication tools, enable marketers share information at each stage of engagement, and monitor interactions with advocates. 

Here is TADA’s position in the Grid®.

TADA G2 Customer Advocacy Grid

"TADA has been named a leader based on receiving a high customer Satisfaction score and having a large Market Presence. 100% of users rated it 4 or 5 stars, 71% of users believe it is headed in the right direction, and users said they would be likely to recommend TADA at a rate 93%. TADA is also in the Loyalty Management category," as written in the G2 Summer 2021 Customer Advocacy report.

TADA G2 Customer Advocacy 2

TADA G2 Customer Advocacy

  • Usability Index for Loyalty Management

Usability Index is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of use-related review questions. It is determined from ease of admin, ease of use, and how it meets requirements among other factors. TADA holds a Usability Index of 7.85 out of 10.

TADA G2 Usability index

  • Implementation Index for Loyalty Management

Implementation Index is calculated based on real-user satisfaction ratings for a number of implementation-related review questions. It is determined from ease of setup, implementation time, and user adoption among other factors. TADA holds an Implementation Index of 7.16 out of 10.

TADA G2 Implementation index

  • Relationship Index for Loyalty Management

Relationship Index is calculated based on real-user satisfaction ratings for a number of relationship-related review questions. It is determined from ease of business, likeliness to recommend, and quality of support among other factors. TADA holds an Implementation Index of 8.14 out of 10.

TADA G2 Relationship Index

Click here to view the full report. 

As an acclaimed loyalty and rewards solution for businesses, we are excited to meet other businesses and help out in the best way we can. Find out how we can create the most suitable solution for your business by contacting us today!

Yunny Yunita
By Yunny Yunita

A strategic planner with a passion for brand marketing and the written words. In her free time, she enjoys travelling, laughing, relaxing with a book near a scenic place, or better yet, all three at once!

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