Today, the FMCG industry is evolving and expanding, resulting in many companies launching huge and sophisticated product lines. Customers become the driving force for the demand and inventory strategies of local retailers. As a result, channel partners are more exposed to multiple competitors than ever before.

In any business, the sales team is an important part that impacts business revenue. Most of the time, they are the front liners between potential customers and your business. Salespeople with excellent product knowledge and strong interpersonal skills can convince potential customers to end up buying your products and even become loyal to your business.