Introducing Custom Leveling / Tiering Periods for a More Powerful Loyalty Program!


Apr 1, 2024 • 4 min read

Custom Leveling  Tiering Periods Tada

At Tada, we're constantly striving to improve your loyalty program experience and empower you, our esteemed clients, to achieve your business goals.

We're thrilled to announce the launch of a highly-requested feature; customizable leveling periods!

This exciting new addition addresses a common pain point: loyalty programs that don't always fit seamlessly with your unique business cycle.

Now, you have the flexibility to design a program that perfectly aligns with your operations, leading to increased member engagement and enhanced program effectiveness.

How Custom Leveling / Tiering Periods can Benefit Your Brand

1. Tailored to your business cycle

Set leveling cycles to match your specific timeframe, whether it's quarterly product launches, seasonal promotions, or annual harvest seasons.

For example, agriculture brands can create cycles that mirror their harvest periods, keeping members active with a better sense of familiarity towards the program throughout the year.

2. Unlimited cycles for maximum flexibility

Need multiple cycles within a year? No problem! Design unlimited cycles as needed to fit your unique marketing strategies.

This empowers brands with seasonal product releases to build excitement as members strive to reach the next level before the cycle ends. It doesn’t need to be the start and the end of each month; brands can set specific dates on the start and end of the cycle period.

3. Complete control over leveling criteria

Define how members progress through the tiers. Choose between total points earned or total spending amount within a specific cycle.

Members meeting your customized criteria will move up a tier, while those who don't maintain their current level until the next cycle begins.

Additionally, you can set criteria for members to stay at their current level, fostering consistent engagement.

4. Celebrate Achievements and Drive Motivation

Make level-ups a memorable experience! Send exclusive rewards to members who reach higher tiers.

With each climb, brands can commemorate members achievements by sending level up rewards. This makes reaching higher levels even more exciting and helps keep members engaged in your program.

Differentiate the rewards and benefits for each level to retain your members better and keep them coming back for more!

Wrap up!

Custom leveling/tier periods empower you to design a loyalty program that fits your unique needs. It's about moving away from a standard loyalty structure and embracing customization.

Take advantage of this impactful enhancement to boost your member engagement, meet marketing objectives, and ultimately drive sustained success.

Should you encounter any challenges with this new feature, please don't hesitate to contact our team for immediate assistance.

Thank you for being part of our continuous improvement journey at Tada!


Wilson Santana

Head of Product