How Can Giving Gift Vouchers Help Foster Brand Loyalty?

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Feb 27, 2024 • 6 min read

Giving Gift Vouchers Help Foster Brand Loyalty

Many companies have tried to secure stakeholder loyalty by offering them various gifts for different occasion like Ramadan gifts as reward or incentives. However, the common approach of providing a uniform gift for all stakeholders often falls short of fostering genuine loyalty.

This one-size-fits-all strategy fails to make a significant impact or truly engage recipients.

In What Ways Might Gift Vouchers Encourage Brand Loyalty?

Giving Gift vouchers as form of rewards have multiple approaches to promote brand loyalty:

1. Recognition and Appreciation

Brands express gratitude to their customers for their participation and loyalty by providing gift cards as incentives or prizes. Positive associations and a stronger customer-brand relationship might result from this acknowledgement.

2. Better Client Acquisition and Retention

Gift vouchers can be employed as:

  • Advertising instruments: Providing coupons to prospective consumers as a means of encouraging them to try a good or service can expand the market and improve client acquisition.
  • Referral programs: Giving current clients gift cards in exchange for introducing friends or family will encourage them to tell others about the company, which will increase customer growth and retention.

3. Improved Customer Experience

Gift vouchers provide clients the freedom to choose the items or rewards that best suit their needs.

4. Positive Word-of-Mouth

Recipients who had a good experience using their gift vouchers are more likely to tell others about it and suggest the company, which increases brand recognition and loyalty.

In short, giving out gift vouchers is a clever way to foster client loyalty by fostering a feeling of worth, gratitude, and favorable brand connection. They improve the consumer experience, encourage desirable customer behaviors, and raise brand exposure.

The Challenges in Choosing The Right Gift Vouchers

Selecting well-received gifts for thousands of stakeholders, such as customers and employees, poses a significant challenge for marketers and business leaders. This task is not only tricky but also expensive.

To address this issue and make corporate gifting more appealing, we offer Tadakado voucher; an exciting new way for marketers and business leaders to approach corporate gifting for customers, employees, partners, clients and others more thoughtfully and unique.

What is Tadakado and How can Company Use It?

Tadakado is one powerful voucher that available in both physical and digital formats, customizable denominations and design tailored to match your branding. Tadakado voucher is practical to any company’s marketing initiatives and contribute to the success of marketing campaigns.

Company can use tadakado in various setting, including as a birthday gift for customers, as incentive once a customer hit a certain purchase milestones, as reward for attending special product launches and more. The possibilities are endless.

Tadakado can be a game-changing gift solution for companies, as recipients of this voucher can redeem their balance for a variety of gifts tailored to their preferences. These gifts include:

  • QRIS payment at all merchants accepting this payment method across Indonesia
  • Physical items, such as vehicles, fine gold, household appliances, gadgets, electronics and more from Tada’s very own extensive reward catalog
  • Digital items, like e-wallet top-ups, utility bill payments, F&B e-vouchers mobile top-up and more
  • Meal delivery from participating F&B merchants in Indonesia

With Tadakado, companies no longer need to worry about selecting the perfect gift for each customer. Tadakado provides customers with the flexibility to redeem their balance for whatever they desire. And the good news is, Tadakado balances are stackable, allowing customers to accumulate balances from multiple vouchers for future redemption.

Marketers and business leaders can exercise full control over the gift-giving process by customizing the design to align with their branding, selecting denominations to fit their budget, and choosing the type of voucher. Tada handles the procurement of physical items, streamlining the process for businesses

Give Your Stakeholders the Power to Choose Their Gifts

The flexibility to choose when and how to redeem the Tadakado voucher is a key factor that makes this voucher your best choice.

With Tadakado, recipients—whether they are your customers, employees, partners, clients, or others—can select their gifts from Tada’s extensive rewards catalog, which offers over 1,000 items to choose from. Additionally, they can use the balance for QRIS payment throughout Indonesia.

The redemption process is straightforward and hassle-free.

For Tadakado digital vouchers:

  • Click on the e-voucher link received via SMS, WhatsApp or email
  • Click ‘Use Voucher’ and confirm ‘Yes’ on the popup notice, you’ll be directed to the WhatsApp Chatbot
  • Click ‘Send’ on the pretext message on the WhatsApp Chatbot to claim the voucher balance
  • Your balance is successfully redeemed
  • Choose ‘Select Gift’ or ‘Pay QRIS’ to redeem the balance
  • Select the desired item and choose ‘Tadakado Balance’ as payment method
  • If selecting a physical item, track the shipping process in the 'History' tab.
  • For digital item like shopping e-vouchers, access them in the 'My Voucher' tab

For Tadakado physical/paper vouchers:

  • Scan the QR code located on the back of the voucher
  • Click ‘Send’ on the pretext message on the WhatsApp Chatbot to claim the voucher balance
  • Your balance is successfully redeemed
  • Choose ‘Select Gift’ or ‘Pay QRIS’ to redeem the balance
  • Select the desired item and choose ‘Tadakado Balance’ as payment method
  • If selecting a physical item, track the shipping process in the 'History' tab.
  • For digital item like shopping e-vouchers, access them in the 'My Voucher' tab

With the ease of redemption, your stakeholders are likely to claim and enjoy the flexibility offered by Tadakado compared to other gift cards, making your marketing campaigns more sustainable and offer values to your stakeholders.

Wrap up!

Tadakado stands out as the ideal gift for expressing appreciation to customers, employees, partners, clients, and other stakeholders, making it easier to build loyalty among them.

By giving out Tadakado vouchers that is practical and can be personalized, companies can incentivize and delight prospects, enhance engagement in marketing campaigns, foster better relationship with stakeholders and more, all of which can positively impact your bottom line.

Request our demo now if you need to customize and buy Tadakado gift vouchers instantly.

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Nuraini

Content marketing specialist