Marketing Tactics For Winning The Electronic Industry in 2022


Dec 28, 2021 • 8 min read

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In this digitization era, over 7.7 billion of the consumer electronics business has seen a phenomenal expansion in recent years.

Mobility, connectivity, and customization continue to be the most important current trends in consumer electronics, as technology has been shaped to let people interact in a seamless and meaningful way, moving the consumer electronics sector forward.

Additionally, the growing desire for people to stay connected and informed, makes wireless consumer devices an opportunity for industry players. 

Furthermore, In the midst of globalization and intense competition in the digital economy, technologies and electronics companies need to step up their game in order to stay relevant in this rapidly changing digital landscape.

Having a solid digital marketing plan is imperative to every business nowadays because it helps improve market reach and generate more leads for the business.

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Every business needs a great digital marketing plan these days because 82% of consumers look up a product online before buying and it helps businesses expand their market reach and produce more leads. 

Since digital marketing is not a one-size-fits-all strategy, we discuss some effective marketing tactics that you can use for winning the electronic industry in 2022.

Time to Maximize Online Tactics

The electronics industry as a whole continues to grow as businesses around the world find new ways to utilize its many applications.

There’s a strong demand for electronics from each of the categories listed above, but inbound marketing is the only way to ensure that your company is visible to the clients who need your products and services. Over 80% of buyers view five or more pieces of content when considering a purchase, and many views more than that! 

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Traditional marketing approaches are shockingly more expensive than digital marketing. For example, an email or social media campaign can promote to customers for a fraction of the expense of a TV or radio print advertisement while also reaching a larger audience. Moreover, 79% of Americans do at least part of their shopping online.

In the digital marketing era, tracking and monitoring advertising activities is light years ahead of traditional ways. Digital marketing does not necessitate time-consuming and costly consumer research.

Instead, companies may look at response rates, a number of views, and a number of downloads, all of which provide a real-time picture of their campaign. It enables your company to learn the consumer's language and make real-time adjustments or better plan for the next campaign.

The Electronic Marketing Tactics You Can't Afford to Ignore

Managers and even C-suite executives may find digital electronics marketing overwhelming. Identify your target demographic and your brand's story from the start.

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Once you start digging deeper, you'll see a few key strategies that are simple to overlook yet will completely shift the game for your company. Here are the few key strategies that you can take a look at:

  • Build on your niche market

Small business benefit greatly from niche markets. Small and specialized firms simply do not have the luxury of addressing the general public with their inexpensive prices, unlike other company giants. Having said that, you must have a thorough understanding of your niche market in order to effectively create and execute a marketing strategy.

Segmentation is an important aspect of digital marketing since it helps you to personalize a campaign to a target market.

Building on your niche market for your electronic products is a terrific place to start because digital marketing is primarily about using a smart strategy to persuade a certain group of people. It would make it simple for you to manage and construct a customized, relatable marketing strategy for your target demographic.

  • Tailored marketing

Because we now live in an age where information is at our fingertips, the digital environment has gotten overcrowded, making it more difficult to stand out. Instead of pushing for additional material, you focus on improving content marketing performance. 

You may achieve this by discovering ways to personalize your campaign so that you can service your consumers in a unique way without overwhelming them.

As competition grows, making a connection with your customers and developing a stronger relationship with them has become a viable marketing technique. In fact, according to Accenture, 91 percent of customers prefer to purchase with companies they are familiar with, as well as brands that give them relevant offers and recommendations.

As a result, you must carefully curate the offerings (newsletters, promotions, and bargains), experiences (free trials, websites, and app interfaces), and items that your customers receive.

  • Create an e-commerce site

Buyers and businesses like yours benefit from the flexibility and convenience that an e-commerce site provides. Because people are expected to continue shopping online, it will continue to be a profitable marketing technique for your company. In fact, in the next five years, e-commerce sites are expected to rise.

As a result, your electronic business must also evolve to keep up with this trend. You can boost your online visibility and even profit from your e-commerce website whether you're selling phones, devices, hardware, or software. As part of their digital marketing plan, products that you would normally buy in a store now must also available in the e-commerce website.

Businesses that sell digital panel meters, for example, already have their own e-commerce website. They built their own e-commerce sites rather than just putting their things on Amazon or Tokopedia. This allows them to improve their website while also allowing customers to quickly evaluate and purchase their products online.

  • Obtain feedback about your products

You may start enhancing your internet visibility now that you have an e-commerce website by encouraging your consumers to submit reviews on it. Your products will have a positive web presence, and your brand will be more credible as a result.

Having your products reviewed would increase your online visibility and transparency, as well as make you more visible to your customers.

It would help improve and optimize your website, as online consumer reviews provide a continual pipeline for positive material. As a result, your search rating would improve, and your website would receive more traffic.

You'll also be able to engage with and learn more about your customers. You can learn how to improve your consumers' experience with your items with the help of reviews.

Because reviews aren't restricted to comments on your e-commerce site, they can have a significant impact on your reputation. Customer reviews from other websites and platforms can help to improve the image of your product, making it more enticing to potential customers.

  • Create a social media buzz

Given that the majority of your customers are likely to have social media accounts or be aware of what's going on there, it's an ideal area to promote and introduce your new products. Getting to the number one spot on trending does not always imply creating a stir on social media. There's a lot more to social media than just that.

Social media is an excellent tool for building anticipation for new products. It's striking a connection with customers and piquing their interest in your new product before it's even released.

Posts, contents, and even targeted adverts are just a few ways to encourage users to interact with, share, and discuss your items. You can also employ social media influencers, obtain branded hashtags, run sweepstakes, and organize social media events.

Final Takeaway

Electronics, like every other industry, have been impacted by the pandemic. While adapting to the conditions and navigating through these trying times, there is much more to be done.

We presented you with tried-and-true solutions as well as other perspectives on how to deal with these difficult times. Whatever path you choose in light of current events, remember the significance of maintaining personalized, relevant, and timely connections with your customers.

To discover more about how Tada can assist your company with continuity and growth during a crisis, contact us and we'll set up a customized demo with one of our experts.

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Nida Amalia

SEO and Content Marketing Specialist who loves art, music, and movie.