Loyalty programs are meant to reward customers or channel partners for their purchases, but too often, they come with complicated rules, lengthy registrations, and underwhelming rewards. That’s where the snap receipt loyalty program comes in; a seamless and engaging way to earn rewards simply by snapping and submitting their purchase receipts.
More and more brands are leveraging snap receipt technology with AI-OCR to make their loyalty programs more accessible, interactive, and rewarding. Instead of requiring members to track points manually or use physical loyalty cards, these programs allow users to upload a photo of their receipt via WhatsApp chatbot or a loyalty app to get instant rewards or points.
Five Brands Getting It Right
If you’ve ever found traditional loyalty programs frustrating, these five brands have mastered the art of easy and rewarding loyalty experiences using snap receipt technology.
1. Coca-Cola & Cinepolis: Movie Time Just Got Better
A perfect example of a snap receipt loyalty program that delivers instant gratification, Coca-Cola and Cinepolis have teamed up to reward moviegoers effortlessly.
How it works:
- Purchase a Combo menu (popcorn + Coca-Cola) from Cinepolis
- Scan the QR code on the packaging, then customers will be redirected to the Tada’s WhatsApp chatbot for registration
- Take a photo of the receipt and upload it via chat
- Tada’s AI-OCR will automatically check it for approval
- Once approved, customers will receive an e-voucher for a free drink
Why it works:
The process is simple, offering instant rewards with no extra steps required beyond what customers are already doing; buying their favorite combo at the movies. This convenience ensures a seamless experience, keeping customers engaged without any hassle.
This approach boosts brand awareness as customers interact with the loyalty program every time they make a purchase. It also serves as a powerful promotional tool, driving repeat business while rewarding loyal customers with instant incentives. By providing rewards for purchases, brands can not only increase sales but also build stronger, long-term relationships with customers, encouraging them to repurchase again and again.
2. Morinaga: Earn Points for Purchases
Morinaga, a trusted brand for baby and toddler nutrition, offers a loyalty program with snap receipt feature that turns every purchases into valuable rewards.
How it works:
- Customers register at club.morinaga.id to become members
- Submit a photo of their purchase receipt for eligible products (per T&Cs)
- The receipt is uploaded via the loyalty app or WhatsApp chatbot
- Upon validation, members earn points that can be redeemed for a variety of rewards, including household items, e-vouchers, and gadgets
Why it works:
It encourages frequent purchases while offering valuable, flexible rewards that align with customers' needs. This means higher customer retention and more consistent sales, as customers are motivated to keep coming back to earn rewards that matter to them.
It also creates a sense of brand loyalty, as customers feel appreciated and recognized for their continued support. By offering rewards that align with their interests, brands can enhance their reputation, increase brand engagement, and strengthen customer relationships; ultimately driving both sales growth and better customer loyalty.
3. Baby Huki: Rewards for Parents Made Easy
Baby Huki takes a customer-first approach by providing snap receipt-based rewards that cater to busy parents.
How it works:
- Customers register at member.babyhuki.co.id to join the program
- They submit a photo of their receipt for Baby Huki products (per T&Cs) through the loyalty app
- Once approved, they earn redeemable points for various rewards, such as mobile top-ups, shopping vouchers, travel perks, F&B vouchers, and e-wallet top-ups
Why it works:
It simplifies the loyalty experience and offers practical rewards that parents actually use. From the brand’s perspective, this approach increases customer satisfaction by offering rewards that are genuinely valuable and relevant, leading to stronger emotional connections with the brand.
By providing rewards that fit into customers' daily lives, brands can foster a deeper sense of trust and loyalty. This not only encourages repeat purchases but also boosts brand credibility, as customers see the brand as understanding and meeting their needs. In turn, this drives both customer retention and positive word-of-mouth, helping the brand stand out and grow its loyal customer base.
4. Oto Diapers: Turn Everyday Necessities into Reward Opportunities
Oto Diapers' loyalty program is designed for adults looking for comfort and reliability in their daily essentials. It provides an easy way for customers to earn rewards while purchasing products they trust.
- Customers register at https://www.otoloyalty.com/ to become members.
- They upload a photo of their purchase receipt for eligible Oto Diapers products (per T&Cs) via the app.
- Upon verification, they earn points that can be redeemed for e-wallet top-ups.
Why it works:
It makes earning rewards effortless; customers simply snap and upload their receipts, eliminating complex processes or extra steps. By offering instant validation and meaningful rewards, brands create a frictionless experience that keeps customers engaged.
This approach enhances satisfaction, as customers feel their everyday purchases are truly valued. In turn, it strengthens brand trust, encourages repeat purchases, and fosters long-term loyalty, helping businesses stand out in a competitive market.
5. Goodyear Luxury Raffle: Big Rewards for Big Purchases
For those making larger purchases, Goodyear introduced a seasonal reward program with snap receipt that turned customers into lucky winners of premium prizes.
How it works:
- Customers purchase eligible tire SKUs to participate
- They scan a QR code at the shop to access the WhatsApp chatbot
- Registration is completed by uploading receipts along with the WFA card number
- Upon approval, participants earn points for a raffle featuring high-value prizes such as AirPods to luxury cars
Why it works:
A seasonal reward program like this creates excitement and a sense of exclusivity, turning a routine purchase into a chance to win big. Instead of just buying tires, customers feel motivated to participate, engage with the brand, and potentially walk away with premium prizes.
This not only increases customer enthusiasm but also encourages repeat purchases and long-term loyalty, as the brand becomes associated with rewarding and memorable experiences.
Why You Should Consider Adding a Snap Receipt Feature to Your Loyalty Program
These brands have revolutionized customer engagement by making loyalty participation effortless. If you’re considering enhancing your loyalty program, here’s why you should incorporate a snap receipt feature:
- Seamless Customer Experience – No need for physical loyalty cards or complex sign-ups. Customers simply snap and upload.
- Instant Gratification – Rewards are received quickly, keeping customers engaged and excited.
- Higher Participation Rates – The simpler the process, the more likely customers will participate, leading to increased brand loyalty.
- Data-Driven Insights – Gain valuable data from receipt uploads to better understand customer preferences and buying patterns.
- Flexibility Across Industries – Whether it’s FMCG, automotive, entertainment, or retail, a Snap Receipt Loyalty Program can be tailored to fit various business models.
Wrap Up!
If you’re in charge of designing or optimizing a loyalty program, now is the time to consider integrating a snap receipt feature. It simplifies participation, increases engagement, and ensures customers feel truly rewarded for their purchases.
Are you ready to upgrade your loyalty program? Request our demo now and discover how Tada can help you implement a seamless and rewarding snap receipt program.
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