Tada and DOKU Launch Tadakado: The Game-Changing Gift Voucher with QRIS


Mar 21, 2024 • 2 min read

Peluncuran voucher Tadakado

Tada and DOKU have revolutionized the Indonesian loyalty and rewards landscape with the launch of Tadakado, a gift voucher solution integrated with the QRIS (Quick Response Code Indonesian Standard) payment method on February 29, 2024.

With Tadakado, businesses can further boost their rewards and loyalty programs. Recipients enjoy unmatched flexibility, spending their voucher balance anywhere QRIS is accepted, both online and offline, at millions of merchants across Indonesia. This eliminates limitations associated with traditional gift cards restricted to specific brands.

"Our partnership with Tada marks the first of its kind in the Indonesian loyalty and rewards industry," said Troy Hambali, Vice President of Business Development at DOKU. "By connecting Tada to DOKU's Wallet as a Service (WaaS) solution, we've significantly expanded voucher usability, no longer confined to partnered brands."

Peluncuran voucher Tadakado tada doku

Tada, a trusted B2B2C loyalty and rewards platform established in 2012, empowers hundreds of leading brands like EXXON, CIMB Bank, AXA Mandiri, Kalbe, Agricon, and Michelin. As a Software as a Service (SaaS) company, Tada continuously innovates to elevate loyalty programs in Indonesia.

"Tadakado vouchers featuring Pay QRIS by DOKU, is a game-changer," stated Antonius Taufan, Founder and CEO of Tada. "Brands can now offer the most convenient and flexible gifting experience to their stakeholders."

In addition to QRIS payments, recipients can redeem Tadakado vouchers for over 1,000 physical and digital rewards, including gold bars, electronics, e-wallet top-ups, and various shopping vouchers.

For ultimate flexibility, Tadakado comes in both digital and physical formats. Businesses can choose the format that best suits their needs, along with a wide selection of denomination values and custom designs tailored to their brand identity or event theme. This empowers companies to create unique gifting experiences that perfectly align with their promotional or retention program objectives.



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