Boost Engagement, Simplify Rewards: Introducing Tada's WhatsApp Chatbot for Loyalty Programs

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Mar 6, 2024 • 5 min read

whatsapp chatbot tada

In today's digital era, WhatsApp has become one of the most popular communication apps in Indonesia. With over 90% of active internet users in Indonesia using WhatsApp, the platform offers significant opportunities for brands to grow & foster better customer loyalty.

That’s why Tada offers an innovative additional loyalty program solution, allowing brands to provide a more direct experience to their customers; WhatsApp Chatbot Loyalty.

Brands can customize prefilled messages and flow as needed. So, now Tada not only provides a loyalty engine, but also offers a new platform for the integration of your loyalty program to make it more familiar to users.

Key Advantages of WhatsApp Chatbot for Loyalty Programs

WA Chatbot - Tukar HadiahWA Chatbot - Bayar QRIS

Reward redemption & pay QRIS flow

Using a familiar platform like WhatsApp to run loyalty programs is one of the keys to high participation and engagement rates.

Here are the benefits that brands can get when choosing to integrate their loyalty program with our WhatsApp Chatbot feature:

1. Familiar platform

Almost everyone is familiar with WhatsApp which makes this platform user friendly and easily accessible to your customers.

2. Easy and fast enrollment

Your customers can easily sign up to the loyalty program by simply sending a message to a specific number and with prefilled messages that can be customized in Tada, customers can then follow a simple onboarding process until they become members.

3. Centralized engagement

All activities related to the loyalty program, such as uploading receipts, redeeming points to conducting surveys, are centralized on one platform, thus increasing engagement and program effectiveness.

Members can also perform loyalty program-related activities quickly and easily directly within the app. This will create a more personalized and interactive experience for customers.

4. Easy point redemption and receipt uploading

Your loyalty program members can easily redeem their loyalty points for a variety of rewards. They can also upload their receipts directly through WhatsApp Chatbot to earn points.

5. Direct e-Voucher delivery

Brands can send e-vouchers directly to members via WhatsApp as a reward, making WhatsApp the main hub for engagement activities of brand loyalty programs.

6. Comprehensive data analytics

All loyalty activities conducted on WhatsApp Chatbot are connected to the Tada dashboard, allowing brands to analyze and understand the effectiveness of their loyalty program.

Use Case Example of WhatsApp Chatbot for Loyalty Program

WA Chatbot - Upload StrukWA Chatbot - Referral

Snap receipt and referral flow

This communication platform can be a one stop platform full of engagement and activities to run loyalty programs. Some possible use cases that can be done are as follows.

  • Registration or onboarding of new members directly from Chatbot
  • Combination of registration and referral program schemes so that members do not need to change platforms
  • Upload purchase receipts that will be validated to get loyalty points
  • Check the history of loyalty points that have been earned or redeemed
  • Ease of exchanging loyalty points with reward items provided by the brand
  • Conduct surveys related to the loyalty program

Wrap up!

Integrating loyalty programs with Tada's WhatsApp Chatbot offers an innovative and impactful solution for boosting customer loyalty. With its ease of use, convenience, and high engagement, WhatsApp Chatbot helps brands build stronger and more lasting relationships with their customers.

Ready to build customer loyalty with WhatsApp Chatbot? Request our demo now!

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Wilson Santana

Head of Product