--- title: Use Non-Sales Incentives to Lift Distributor & Retailer Performance Faster description: Your channel partners, like distributors and retailers should be recognize for their non-sales behaviors that drive more profit to your company. Learn more about it here. image: https://blog.usetada.com/hubfs/Insentif%20Non%20sales%20untuk%20distributor%2c%20retailer%20dan%20trade%20partner.jpg --- [![Logo TADA](https://blog.usetada.com/hubfs/Blog%20Template/image%2067%20(1).png "TADA")](https://www.usetada.com) ![Dropdown Navigation Icon](https://blog.usetada.com/hubfs/Blog%20Template/hamburger.svg "Menu") [Blog](https://blog.usetada.com/en) [B2B Loyalty](https://blog.usetada.com/en/tag/b2b-loyalty-program) [B2C Loyalty](https://blog.usetada.com/en/tag/customer-loyalty) [Tadakado](https://blog.usetada.com/en/tag/tadakado) [Press](https://blog.usetada.com/en/tag/news) ![Icon Globe](https://blog.usetada.com/hubfs/Blog%20Template/globe.svg "Language") English [English](https://blog.usetada.com/en) [Indonesia](https://blog.usetada.com/id) - [Home](https://blog.usetada.com/en) - Use Non-Sales Incentives to Lift Distributor & Retailer Performance Faster # Use Non-Sales Incentives to Lift Distributor & Retailer Performance Faster Topics: [B2B Incentive Program](https://blog.usetada.com/en/tag/b2b-incentive-program) [B2B Loyalty Program](https://blog.usetada.com/en/tag/b2b-loyalty-program) Dec 16, 2024 • 5 min read ![Insentif Non sales untuk distributor, retailer dan trade partner](https://blog.usetada.com/hs-fs/hubfs/Insentif%20Non%20sales%20untuk%20distributor%2c%20retailer%20dan%20trade%20partner.jpg?width=790&height=412&name=Insentif%20Non%20sales%20untuk%20distributor%2c%20retailer%20dan%20trade%20partner.jpg) Engaging external sales teams; [distributors](https://blog.usetada.com/en/understanding-fmcg-distributors-pain-points), [retailers](https://blog.usetada.com/en/signs-retailers-are-about-to-churn-and-how-whatsapp-loyalty-program-helps-retain-them), resellers, dealers, and other trade partners, is never easy. They juggle multiple brands, manage complex targets, and often prioritize whichever brand gives them the clearest rewards and least friction. If you want your brand to win more mindshare and effort from these partners, you must motivate them in ways that go beyond sales volume alone. This is where non-sales incentives come in. ## **Why Non-Sales Incentives Matter for Middlemen Performance** Decision makers often face the same dilemma: “How do we influence trade partners’ behavior when we don’t control their teams, processes, or priorities?” Non-sales incentives give you leverage beyond traditional [rebates](https://blog.usetada.com/en/what-are-distributor-rebates-and-how-it-improve-sales-and-loyalty) or sales bonuses. By rewarding the right behaviors, you unlock better performance, stronger [loyalty](https://www.usetada.com/en/tada-loyalty/), and faster execution; even if the trade partner isn’t directly on your payroll. These incentives let you shape how partners learn, promote, position, and support your brand every day. ## **Examples of Non-Sales Behaviors You Can Incentivize** There’s no one-size-fits-all list of non-sales behaviors, as the most profitable actions for your business depend on your specific goals and needs. here some examples of non-sales activities you can reward to boost engagement and [loyalty](https://www.usetada.com/en/tada-loyalty/): - - - Attending product, marketing, sales, or technical training - Actively joining brand events - Participating in digital or [social media](https://blog.usetada.com/en/social-media-marketing-and-brand-loyalty-in-digital-bank) campaigns - Providing shelf-placement or display proof (offline or online) - Supporting marketing activations at store level - Community engagement or CSR participation - Completing surveys or feedback loops - And more, depending on your growth priorities These behaviors may not be “sales,” but they drive the conditions that accelerate sales. ## How to Choose the Right Non-Sales Incentives To build an effective incentive program that truly lifts performance, consider two core steps: **1. Identify the behaviors that actually move the needle** Start with data. Look at your best-performing distributors or retailers and ask: - - - What non-sales actions do they consistently perform? - What behaviors contributed to their stronger sell-out results? - Are they more active in training? More engaged in campaigns? More compliant with displays? List these behaviors and prioritize those most closely tied to business outcomes. **2. Reward partners for completing these high-impact actions** Once you know the key behaviors, link them to attractive non-sales incentives; points, [rewards](https://www.usetada.com/en/tada-rewards/), badges, privileges, or tier upgrades. This gives partners a clear roadmap of: “If I do X, I earn Y, and this helps me win more with this brand.” ## **So, What Exactly are Non-Sales Incentives?** Non-sales incentives are rewards given not for buying or selling products, but for performing strategic activities that support your brand. Unlike traditional bonuses, they influence behavior earlier in the funnel, such as learning, promoting, or activating the brand. This creates a more loyal, better-trained, and more responsive trade network. To ensure these incentives reach the right people; and scale across multiple regions, you’ll need a digital reward platform to manage them smoothly. ## **Why You Should Use a Digital Reward Platform (Not Manual Processes)** Running channel incentive programs (sales or non-sales) is inherently complex. Manual management slows everything down and risks error, bias, or delays. A [digital reward platform](https://www.usetada.com/en/) helps you: - - - Track non-sales behaviors - Automate incentive distribution - Monitor performance in real time - Prevent [fraud](https://blog.usetada.com/en/loyalty-fraud-prevention-with-tada-redemption-approval) or duplication - Scale the program across markets - Free up internal teams from heavy admin work This means faster activation, higher partner participation, and more reliable results. ## **Work Smarter with Tada’s Incentive Platform** Unsure how to activate and reward distributors, resellers, and retailers effectively? Or how to turn non-sales incentives into measurable performance gains? [Tada](https://www.usetada.com/en/) can help you build a complete digital incentive channel solution; covering both sales and non-sales behaviors, with seamless tracking, rewarding, and automation. Request our demo now and discover how Tada can help you lift your distributors’ and retailers’ performance faster. 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