Let's be honest; engaging external sales teams, including distributors, retailers, resellers, dealers, and other partners, can be challenging. They have their own goals to meet and often don't prioritize your brand.
It’s tough, but offering attractive incentives and rewards for doing business with you can significantly improve retention and strengthen your relationships with them. You can also reward non-sales behaviors, such as participating in training or engaging on social media, to foster even deeper connections.
Examples of Non-sales Behaviors You Can Incentivize
There’s no one-size-fits-all list of non-sales behaviors, as the most profitable actions for your business depend on your specific goals and needs. However, incentivizing certain non-sales behaviors can greatly enhance the performance of your distributors, retailers and other trade partners.
Here are some examples of non-sales activities you can reward to boost engagement and loyalty:
- Attending available training sessions (marketing, sales, or technical)
- Actively participating in company events
- Engaging on brand's social media campaigns
- Providing proof of product shelf placement in stores or online
- Community engagement
- And more
By encouraging these behaviors, you foster a stronger partnership and create more opportunities for growth beyond direct sales.
How to Give Non-sales Incentives to Distributors, Retailers and Other Trade Partners
To create effective incentive programs that drive measurable results, consider these key factors:
- Which non-sales behaviors to prioritize
- A digital incentive platform that seamlessly manages your program from start to finish, allowing you to focus on more strategic priorities.
But how do you identify the most profitable non-sales behaviors within your partnerships with distributors or retailers?
Start by analyzing the actions of your top-performing partners. What non-sales behaviors helped them achieve their success? Look for patterns in their activities—such as participation in training, lead generation, or community engagement—and list these behaviors.
Use this list as a foundation to determine which actions deserve extra incentives. By focusing on what already works, you can build a targeted program that rewards behaviors that drive long-term success.
What are Non-sales Incentives?
Non-sales incentives are designed to motivate distributors and retailers to increase sales and enhance their loyalty to your brand. For an incentive program to be effective, it must align with the specific needs and characteristics of your company, ensuring that the incentives are appropriately targeted.
To maximize the effectiveness of your program and extend its reach to more trade partners across various regions, a digital platform is the ideal solution.
A digital platform enables real-time management and monitoring of the program, ensures timely rewards distribution, and simplifies performance tracking. This approach helps you engage a broader audience, boost participation, and drive sales more efficiently.
Don't Do It Yourself, Use a Reward & Incentive Platform
The whole channel incentives idea require complex programs to execute. You might have in-house employees to manage it, but as much as opportunity cost present, it is best to leave it to the professionals to do it for you.
There are many digital incentive platform that will enable your business to easily setup, manage and maintain incentives for both sales and non-sales behaviors from your channel partners.
Are you still unsure how to activate and reward distributors, resellers, and retailers? Tada is ready to help you create a digital incentive channel solution! Request our demo now to see how Tada can help you.
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