--- title: Tada, Yokke, and AIE Join Forces to Launch Integrated Loyalty Program via EDC description: Tada join forces with Yokke and AIE to launch a loyalty program integrated with EDC, aiming to boost merchant growth and digital payment adoption. image: https://blog.usetada.com/hubfs/Tada%20Berkolaborasi%20dengan%20Yokke%20dan%20AIE%20%20(2).jpg --- [![Logo TADA](https://blog.usetada.com/hubfs/Blog%20Template/image%2067%20(1).png "TADA")](https://www.usetada.com) ![Dropdown Navigation Icon](https://blog.usetada.com/hubfs/Blog%20Template/hamburger.svg "Menu") [Blog](https://blog.usetada.com/en) [B2B Loyalty](https://blog.usetada.com/en/tag/b2b-loyalty-program) [B2C Loyalty](https://blog.usetada.com/en/tag/customer-loyalty) [Tadakado](https://blog.usetada.com/en/tag/tadakado) [Press](https://blog.usetada.com/en/tag/news) ![Icon Globe](https://blog.usetada.com/hubfs/Blog%20Template/globe.svg "Language") English [English](https://blog.usetada.com/en) [Indonesia](https://blog.usetada.com/id) - [Home](https://blog.usetada.com/en) - Tada, Yokke, and AIE Join Forces to Launch Integrated Loyalty Program via EDC # Tada, Yokke, and AIE Join Forces to Launch Integrated Loyalty Program via EDC Topics: [News](https://blog.usetada.com/en/tag/news) [Tada](https://blog.usetada.com/en/tag/tada) Jul 18, 2025 • 2 min read ![Tada Berkolaborasi dengan Yokke dan AIE (2)](https://blog.usetada.com/hs-fs/hubfs/Tada%20Berkolaborasi%20dengan%20Yokke%20dan%20AIE%20%20(2).jpg?width=3292&height=1717&name=Tada%20Berkolaborasi%20dengan%20Yokke%20dan%20AIE%20%20(2).jpg) We’re excited to announce our strategic collaboration with PT Mitra Transaksi Indonesia (“Yokke”), a financial services provider under the Mandiri Group, and Akar Inti Enterprise (AIE). This partnership is supported by the [Zenith Accelerator](https://blog.usetada.com/en/tada-joins-zenith-accelerator-2025-by-mandiri-capital-indonesia) program from Mandiri Capital Indonesia (MCI). Through this collaboration, [Tada](https://www.usetada.com/en/) introduces a digital loyalty solution that is directly integrated into Yokke’s EDC (Electronic Data Capture) machines. AIE serves as the technology partner, ensuring seamless integration and system readiness across all touchpoints. This collaboration was officially marked by an MoU signing ceremony held on Monday, July 14, 2025, at Menara Mandiri, Jakarta. The agreement was signed by Sylvia Novieta and Avit Dwi Suharsa from Yokke, Antonius Taufan from Tada, and Astari Kartika Hadinata from AIE. “This collaboration aligns with our commitment to deliver added value to the Yokke payment ecosystem. We believe Tada’s technology and customer engagement approach will help cultivate stronger customer loyalty and support more sustainable business growth for our merchants,” said Sylvia Novieta, representing Yokke. ![Tada Berkolaborasi dengan Yokke dan AIE (1)](https://blog.usetada.com/hs-fs/hubfs/Tada%20Berkolaborasi%20dengan%20Yokke%20dan%20AIE%20%20(1).jpg?width=3292&height=1717&name=Tada%20Berkolaborasi%20dengan%20Yokke%20dan%20AIE%20%20(1).jpg) Tada’s CEO, Antonius Taufan, emphasized that this partnership represents a strategic step forward in strengthening an inclusive and sustainable digital payment ecosystem. “This goes beyond loyalty systems; it’s about building long-term strategies that drive adoption, increase engagement, and create truly sustainable programs.” He added, “We’re proud that through this partnership, Tada is contributing to the expansion of digital payment adoption in Indonesia; particularly through Yokke’s EDC network,” As the system integrator, Akar Inti Enterprise (AIE) plays a critical role in ensuring end-to-end implementation that is fully integrated and optimized within Yokke’s infrastructure. “We hope this collaboration between AIE and Tada can deliver a scalable solution that strengthens the Yokke ecosystem, drives merchant growth, and supports the broader vision of inclusive digital payment adoption nationwide,” said Astari Kartika, CEO of AIE. The [loyalty program](https://www.usetada.com/en/tada-loyalty/) will begin its phased rollout in the second half of this year. It’s designed to not only drive merchant growth but also serve as a replicable digital incentive model across other sectors. ![Profile](https://app.hubspot.com/settings/avatar/273506d958f950bc75b9f77fdf68c3c6 "Nuraini") [Nuraini](https://blog.usetada.com/en/author/nuraini) Content marketing specialist *Don't forget to share this post!* ![Icon Facebook](https://blog.usetada.com/hubfs/Blog%20Template/ic-fb-2.svg "Facebook") ![Icon LinkedIn](https://blog.usetada.com/hubfs/Blog%20Template/ic-linkedin.svg "LinkedIn") ![Icon WhatsApp](https://blog.usetada.com/hubfs/Blog%20Template/ic-wa.svg "WhatsApp") Related Article ![logo](https://blog.usetada.com/hubfs/Blog%20Template/Footer/logo-tada-ai-driven.png) Indonesia Foresta Business Loft 7 unit 18, Jl. BSD Boulevard Utara, Lengkong Kulon, Kec. 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