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Tada Loyalty & Customer Retention Blog

5 min read

7 Ways to Motivate Your Channel Partners

Nuraini .

It is common belief that channel partners or distributors become an intermediary between companies and end-users. No matter how good the products are, the companies cannot succeed if the channel partners in the supply chain are not motivated to distribute the products at the right time and target market. 

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5 min read

How to Measure the Success of a Channel Incentive Program

Nuraini .

A channel incentive program is an initiative to incentivize your channel partners to drive more sales. This program is usually designed to change distributors or dealers’ behavior to encourage loyalty to your business, promoting and selling your products as opposed to the competitors.

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7 min read

Understanding FMCG Distributors Pain Points

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FMCG is a popular business sector because it has high consumer demand for a wide variety of products.

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5 min read

Why Investing in a Channel Incentive Program is Imperative for FMCG?

Nuraini .

Today's channel partnerships are more complex. Your customers have longer purchasing cycles, and immediate access options and information that influence their purchasing decisions. 

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