B2B Loyalty Program Case Studies from Indonesia’s Top Brands

While most businesses focus on customer loyalty, smart companies know their real growth engine lies elsewhere; in their B2B partnerships. 

From telecom giants to tech distributors, Indonesia's market leaders are proving that loyal channel partners don't just boost sales; they create unstoppable business ecosystems.

Why Your B2B Network Deserves More Than "Business as Usual"

Your distributors, agents, and retailers aren't just vendors; they're your frontline ambassadors. Yet most companies treat these critical partners with generic discounts and forgotten promises. The result?

• • Missed revenue from untapped repeat orders
  • Inefficient supply chains from unreliable partners
  • Competitors poaching your best distributors

These Indonesian companies flipped the script; and the results will surprise you.

1. XL Axiata: “1 Client, 1 Offer” Next-Best-Offer (NBO)

As one of the leading telecommunication companies in Indonesia, XL Axiata has B2C (individual) and B2B (corporate) customer segments. For the B2B segment, this company has corporate customers, ranging from large to micro enterprises, which are the target customers to be retained.

According to TechnoBusiness, XL Axiata’s Next Best Offer (NBO) strategy delivers a uniquely tailored promotion to each corporate client; truly “one client, one offer.”

Results:

• • 4% of customers succeed in win back (lost customer & customer retention)
  • 97% of corporate customers continue to be repeat customers

2. Biznet: Promo-Powered Retention for B2B Customer Base

This digital infrastructure provider company in Indonesia runs a special loyalty program for B2B customers who make up 60% of their total customers. Biznet's B2B customers include large enterprises, startups to MSMEs.

To improve relationships and also support client businesses to remain productive, this company runs a B2B loyalty program with various special promos and benefits for its loyal customers. This company also has a promo to win back lost customers.

Results:

• • 70% of customers stay subscribed (customer retention)
  • There are also customers who have terminated their service, then re-subscribed thanks to attractive win back promos, such as installation promos, buy 12 months free 12 months and so on.

3. Metrodata Electronics: SMILY Point Ecosystem

This technology, information and communication company has a B2B loyalty program called SMILY (SMI Loyalty) for its B2B customers.

This loyalty program is integrated between offline and online sellers where customers can collect points which can then be exchanged for rewards.

The program has only been implemented in the distribution business unit, which is also a subsidiary, which distributes information and communication technology (ICT) products to agents, resellers to system integrators and e-commerce.

Result:

• • The number of partners making online B2B purchases has increased significantly in 2020

Wrap up!

These examples prove that a well-crafted B2B loyalty program not only deepens partner relationships but also drives higher retention, more active accounts, and predictable recurring revenue.

If your growth depends on distributors, agents, or resellers, a tailored loyalty program is essential; and it’s easier to launch than you might think. With today’s end-to-end platforms, you can plan, deploy, and scale rewards that truly resonate with your channel partners.

Ready to get started? Tada’s end-to-end loyalty platform makes it simple to launch, track, and scale. Request our demo today and discover how Tada can transform your partner network into your greatest asset.