Market Research Future predicts the global omnichannel retail platform market will reach US$11.1 billion by 2023. The increase in smartphone usage for online transactions and the exponential growth of online shopping are key drivers behind this trend.
In Indonesia, having an official store on online marketplaces has become standard practice for brands aiming to expand their reach. Many brands now maintain official stores across various platforms, including Tokopedia, Shopee, Blibli, TikTok Shop and Lazada.
However, managing both offline and online sales channels can be a daunting challenge. An omnichannel platform simplifies this process, enabling brands to handle orders and data collection from a single dashboard.
The integration between the omnichannel platform and the marketplace will allow brands to manage orders, send orders to track their sales and revenue from only one website or dashboard.
Tada’s Omnichannel Loyalty Platform
As a leader in the loyalty & rewards space in Indonesia, Tada offers an innovative omnichannel platform that stands out from traditional offerings. This platform is designed to enhance customer loyalty and retention while providing businesses with comprehensive customer profiles through seamless integration with top online marketplaces in the country.
Tada’s omnichannel loyalty platform goes beyond simple sales tracking and order management. It allows businesses to gather valuable customer data and engage with them through personalized messages via email, WhatsApp, or SMS. Additionally, it offers a system for rewarding customers with loyalty points for every purchase they make.
The platform features an automatic point collection system that consolidates rewards across all channels, fortifying loyalty strategies and minimizing the risk of customer attrition. With Tada’s platform, customers can earn points regardless of where they shop, creating a consistent and rewarding experience.
Furthermore, Tada's omnichannel loyalty platform includes robust loyalty and membership programs, offering rewards at every stage of the customer journey. These programs encompass point collection, tiering, reward schemes, and redemption options, ensuring that customers feel valued and motivated to return.
Tokopedia x Tada Omnichannel Integration
For brands that have an official store on Tokopedia, now the omnichannel loyalty platform from Tada has been integrated with this popular online marketplace. This integration is available for all brands operating Power Merchant and Official Stores.
With this integration, brands can:
- Access Valuable Customer Data: Gather essential information such as phone numbers, emails, and names to enhance customer engagement.
- Gain Product Insights: Discover which SKUs resonate most with your customers, helping you tailor your offerings to their preferences.
- Send Personalized Messages: Communicate directly with customers through SMS or WhatsApp, fostering a more intimate connection.
- Reward Loyalty Effectively: Allocate points to loyal customers and provide a variety of easily redeemable rewards from Tada’s extensive catalog.
- Utilize a Unified Dashboard: Manage and access sales data seamlessly from all marketplaces integrated with Tada, simplifying your operations.
Tada’s omnichannel loyalty platform empowers brands to strengthen customer retention through a loyalty program that can be effortlessly managed within the dashboard. This program benefits both existing loyalty members and new customers, ensuring that everyone feels valued and encouraged to engage with your brand.
1. New Customers
New customers who place their first orders on Tokopedia will enjoy the following benefits:
- Instant Registration: Upon completing their order, they will receive an SMS or WhatsApp message containing a registration link for your brand’s membership program.
- Easy Access: Customers will be directed to a white label website or the Tada app.
- Simple Signup: They only need to enter their mobile number, and they’ll be automatically registered in your brand’s loyalty program.
It’s that easy! Points earned from their first order will be automatically recorded in their account.
2. Existing Customers
For customers already subscribed to your brand’s loyalty program, completing an order via Tokopedia provides these perks:
- Immediate Points Addition: They will receive points directly credited to their digital membership card.
- Notifications via Tada Wallet: If they use the Tada Wallet app, they will get a notification confirming the addition of points from their completed order.
All customers who are part of your brand loyalty program can collect points through their purchases. These points can then be exchanged for a variety of attractive rewards from the Tada catalog, including shopping vouchers, meal vouchers, mobile credits, electricity tokens, e-wallet balances, and even gold bars.
Wrap up!
Omnichannel strategies are essential for marketplaces aiming to sustain growth and enhance customer retention. By leveraging omnichannel marketing, brands can engage customers across all sales touchpoints; both online and offline, resulting in increased customer engagement and stronger relationships.
With Tada’s omnichannel integration with Tokopedia, your business is well-equipped to boost sales and foster customer loyalty all within a single platform.
Contact us today to learn more about how this program can benefit your business!
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