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Tada Loyalty & Customer Retention Blog

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How to sell to customers with subscription fatigue?

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blog11"Hello doctor, I have subscription fatigue." Confused? Let us break it down for you.

Subscription fatigue is indeed very much present. This disease spreads to vulnerable individuals that have been sucked into or seen their friends getting sucked into an over-saturated subscription market that forces subscription plans down consumers throats, making them suffocated and eventually suffering from subscription fatigue.

Now, how do you sell to these infected individuals?

Hold on tight, while we bring you through this subscription fatigue healing process.

Do you know of the phrase, "Fight Fire with Fire"? Well, this is the exact same thing. Sell your subscription to these customers who suffer from acute subscription fatigue.

Let us present to you the 3 business medical process to cure your potential customers.

1. 10X not 10% rule

Just as the name suggests, entice your customer by telling them that they will reap 10 times more the benefit if they subscribe and not that they could potentially save 10% by subscribing to you. Make your customers feel that they will be deprived of an actual need if they do not subscribe to you, and not that you are offering a good price that helps them save. 

 

2. Offer Subscription only for Necessities

Hopping on to the subscription economy and turning all your products into a subscription-based acquisition is very much enticing considering the high return low risk of the subscription economy.

However that is precisely one of the main reasons why subscription fatigue is present, everyone is selling anything and everything that they have in store through subscriptions.

Target your customers, only offer a subscription for the things you know that they cannot live without, or at least makes their lives a whole lot simpler.

3. Surprise them

Hopping on to the subscription economy and turning all your products into a subscription-based acquisition is very much enticing considering the high return low risk of the subscription economy.

However that is precisely one of the main reasons why subscription fatigue is present, everyone is selling anything and everything that they have in store through subscriptions.

Target your customers, only offer a subscription for the things you know that they cannot live without, or at least makes their lives a whole lot simpler.

CONCLUSION

Well, there you have, the 3 business medicines for your customers that are suffering from subscription fatigue. Customers are the life-line of your business, constantly improve and find unique ways to stand out from the rest, and feed your customers with unique products such as a car that allows them to transport anywhere in under 10 minutes rather than just presenting them with a four-wheeled car just like any other car dealer.

You get our drift, don't you?

Kerenjni
By Kerenjni

Kerenjni is a writer from Singapore who writes articles...considering that you are reading this, it makes perfect sense, doesn't it? Other than writing, she is pretty much obsessed with bubble tea, just like any normal person would be...right?

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