--- title: What is Advocacy Marketing? description: Advocacy Marketing is one of the most impactful marketing tactics because 90% of consumers say that word of mouth recommendations is the leading driver that influences their purchasing decision. image: https://blog.usetada.com/hubfs/NSM.png --- [![Logo TADA](https://blog.usetada.com/hubfs/Blog%20Template/image%2067%20(1).png "TADA")](https://www.usetada.com) ![Dropdown Navigation Icon](https://blog.usetada.com/hubfs/Blog%20Template/hamburger.svg "Menu") [Blog](https://blog.usetada.com/en) [B2B Loyalty](https://blog.usetada.com/en/tag/b2b-loyalty-program) [B2C Loyalty](https://blog.usetada.com/en/tag/customer-loyalty) [Tadakado](https://blog.usetada.com/en/tag/tadakado) [Press](https://blog.usetada.com/en/tag/news) ![Icon Globe](https://blog.usetada.com/hubfs/Blog%20Template/globe.svg "Language") English [English](https://blog.usetada.com/en) [Indonesia](https://blog.usetada.com/id) - [Home](https://blog.usetada.com/en) - What is Advocacy Marketing? # What is Advocacy Marketing? Topics: [Advocacy Marketing](https://blog.usetada.com/en/tag/advocacy-marketing) Feb 6, 2019 • 1 min read Studies show that the average consumer is exposed to over 10,000 brand messages a day. With so many distractions surrounding your target market, **how can you make your brand stand out and create the kind of urgency that makes customers take action?** Advocacy Marketing is one of the most impactful marketing tactics a brand can apply to overcome this challenge. ![img-advocacy@2x-1](https://blog.usetada.com/hs-fs/hubfs/Website/img-advocacy@2x-1.png?width=960&name=img-advocacy@2x-1.png) **90% of consumers say that word of mouth recommendations is the leading driver that influences their purchasing decision.** Advocacy Marketing harnesses the power of word-of-mouth where loyal and happy customers are the messengers for a brand. Consider embracing this powerful source of advantage rather than risking millions on less effective approaches. Interested to learn more on advocacy marketing? **Schedule a demo now.** ![Profile](https://blog.usetada.com/hubfs/WhatsApp%20Image%202019-02-07%20at%2017.15.11.jpeg "Jaanam Utamchandani") [Jaanam Utamchandani](https://blog.usetada.com/en/author/jaanam-utamchandani) *Don't forget to share this post!* ![Icon Facebook](https://blog.usetada.com/hubfs/Blog%20Template/ic-fb-2.svg "Facebook") ![Icon LinkedIn](https://blog.usetada.com/hubfs/Blog%20Template/ic-linkedin.svg "LinkedIn") ![Icon WhatsApp](https://blog.usetada.com/hubfs/Blog%20Template/ic-wa.svg "WhatsApp") Related Article ![logo](https://blog.usetada.com/hubfs/Blog%20Template/Footer/logo-tada-ai-driven.png) Indonesia Foresta Business Loft 7 unit 18, Jl. BSD Boulevard Utara, Lengkong Kulon, Kec. 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Pagedangan, Kabupaten Tangerang, Banten 15331 Malaysia Common Ground Iskandar Spaces, A-FF01-03 & B-FF-01-07, Common Ground Petaling Jaya, G.016, Ground Floor & 1.013 First Floor, The Square, Jaya One, 72A, Jalan Prof Diraja Ungku Aziz, Seksyen 13, 46200 Petaling Jaya, Selangor Singapore 21B Bukit Pasoh Road, Singapore 089835 [Privacy Policy](https://www.usetada.com/id/privacy-policy/) [Terms and Conditions](https://www.usetada.com/id/terms-and-conditions/) [Help Center](https://help.usetada.com/) Copyright © 2023 Tada, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jaanam Utamchandani", "url" : "https://blog.usetada.com/en/author/jaanam-utamchandani" }, "dateModified" : "2022-07-20T08:27:43.695Z", "datePublished" : "2019-02-06T06:30:00.000Z", "headline" : "What is Advocacy Marketing?", "image" : [ "https://blog.usetada.com/hubfs/NSM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.usetada.com/en/what-is-advocacy-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usetada.com/hubfs/TADA-LOGO-WHITE-1.png" }, "name" : "PT AKSI VISITAMA" } } ```