Applying Omnichannel Marketing Strategy for Your Loyalty Program


Aug 9, 2021 • 6 min read

Strategi Marketing Omnichannel untuk Program Loyalty Bisnis-jpg

Have you ever experienced this?

Imagine just chilling and scrolling through social media. Then, you encounter an ad for cool sports shoes. You end up clicking on the ad, which brings you to the sports brand’s website, that leads you to read the features and reviews of the shoes. After finding more information about the brand’s store location, and drive to the closest branch of the brand. You try it, and decide to make a purchase.

This whole process is not possible without omnichannel marketing, a widely used marketing strategy for businesses to reach customers in many channels at once.

With omnichannel marketing, you are increasing the probability of reaching customers and making them more loyal. Let us learn about omnichannel marketing strategy for your loyalty program!

What is Omnichannel Marketing?

Omnichannel comes from the word ‘omni’ which means ‘all’ or ‘whole’. Omnichannel marketing is a marketing strategy that makes use of all available channels to maximize business and create a unified experience for customers.

Omnichannel includes conventional and digital channels, offline and online. Just like the scenario we saw before, you have experienced omnichannel marketing through social media, website, and the physical store channel of the sports brand.

With omnichannel marketing, you are able to anticipate customers showing up in all of your business channels with the best experience for them.

Many studies have shown the benefits of omnichannel marketing strategy over single-channel.

Omnichannel marketing increases customer engagement up to 18.96%, significantly higher than single-channel marketing which only increases engagement by 5.4%. Moreover, it also results in 250% higher purchase rate.

Omnichannel Ecommerce Platform and Its Benefits

Nowadays, shopping in offline stores is no longer the only relevant option for customers. That’s why having an omnichannel ecommerce platform is important, as it enables customers to shop from any place at any time.

An omnichannel ecommerce platform also gives customers the option to pick-up their order at the store or have it delivered straight to their address. What are the benefits of implementing an omnichannel ecommerce platform?

1. Increases conversion and revenue

A potential customer might be interested to buy from you, but decides not to due to distance from your store or other factors. With an omnichannel ecommerce platform, you increase their chances of converting into an actual customer and bring you revenue.

Aside from that, once integrated with your omnichannel loyalty program, customers can make a purchase with their loyalty points, so they can still buy from you despite budget restrictions.

2. Fulfills customers’ needs

Customers crave a seamless and easy omnichannel experience. Unfortunately, that’s not always the case with every business. With an omnichannel ecommerce platform, customers can easily discover the products they want to find.

3. Adapts with technology

This digital era calls for dynamic technology evolution. Few years ago, it’s still common for customers to shop from big computers or laptops. Now, they prefer using mobile apps at the tip of their fingers.

Who knows what the trend might be a few years later? With an omnichannel approach, you can still connect with them no matter what device they use.

Applying omnichannel marketing for your loyalty program

Omnichannel marketing is not only beneficial for encouraging purchase. You can also use it for your loyalty program to make it more optimum in capturing and retaining customers.

How to apply the features of omnichannel for your loyalty program?

1. Enrich customer touchpoints

Omnichannel loyalty programs have more touchpoints with customers. Previously, customers had to go to physical stores and buy from there to earn loyalty points.

With an omnichannel loyalty program, every customer touchpoint from your website, mobile app, social media, and others can be used to encourage loyalty.

2. Give rewards for engagement

Omnichannel loyalty programs help you reward customers beyond their purchase. Give rewards when they share your business promotion on social media, refer a friend, write an online review, and many more!

That way, you are creating emotional engagement that goes beyond the usual purchase transaction.

3. Use data to create personalized experience

With omnichannel features in your loyalty program, it’s easier to capture customer data online and offline. With richer data, you can evaluate trends, behaviors, and preferences from your customers, then use it to create a more personalized experience for them. Give rewards that customers actually want to receive.

4. Offer flexibility to customers

Omnichannel helps customers make a transaction, earn points, and redeem points into rewards in real-time wherever they are without visiting your store.

Give the option of picking up the product or rewards or have it delivered to them. This flexibility and convenience will make customers more interested to keep using your loyalty program.

Key Takeaways

In a time where customer behavior and technology rapidly change, omnichannel marketing is a promising strategy to give your business an edge and make it accessible to customers at any time and place.

Omnichannel marketing helps to increase conversion and revenue, fulfill customer needs, and adapt with technology. With an omnichannel loyalty program, it’s easier to reward customers, encourage them to return, and capture data that helps you understand their preferences and purchase patterns.

How to start omnichannel marketing in your business? Look no further because TADA is happy to help! Contact us and start your journey with us today!

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Nida Amalia

SEO and Content Marketing Specialist who loves art, music, and movie.