WhatsApp is one of the best channels for running loyalty programs in Indonesia. With its massive user base and high engagement rates, WhatsApp enables brands to manage loyalty interactions; from member onboarding and point updates to reward redemptions directly on the channel customers already use every day.
However, to run loyalty programs automatically at scale, brands can't rely on regular WhatsApp Business. You'll need WhatsApp Business API, which can only be accessed through an official Business Solution Provider (BSP).
Why WhatsApp BSP Matters for Brands with Loyalty Programs
A WhatsApp Business Solution Provider (BSP) is an official partner appointed by Meta to help businesses access and manage WhatsApp Business API. Unlike the standard WhatsApp Business app designed for small businesses, BSPs provide the infrastructure needed to run large-scale loyalty programs.
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Personalized Automated Communication
Loyalty programs require consistent yet personal communication. WhatsApp BSPs allow businesses to send automated notifications about reward points, membership tiers, exclusive offers, and voucher expiration reminders; all personalized based on customer data.
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Integration with Loyalty Systems
Trusted BSPs provide APIs that integrate with loyalty management systems, enabling real-time data synchronization between customer activities and reward programs. This ensures every transaction, referral, or engagement is tracked and instantly converted into points or benefits.
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Scalability
As loyalty programs grow, membership can reach thousands or even millions. WhatsApp BSPs are designed to handle high communication volumes without risking account suspension; something impossible with regular WhatsApp.
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Security and Compliance
Official BSPs guarantee customer data security according to international standards and Indonesian regulations. This is crucial for loyalty programs that handle sensitive information like transaction data and customer profiles.
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10 WhatsApp BSPs You Can Choose
Here are 10 WhatsApp Business API providers you can choose to support your brand's loyalty program or other needs.
1. Qiscus
Qiscus is a cloud-based omnichannel communication platform provider focused on customer engagement solutions.
As an official WhatsApp BSP in Indonesia, Qiscus provides infrastructure that enables businesses to manage customer conversations more efficiently through AI technology and multi-channel integration. Qiscus is also known as a highly customizable platform for developers and product teams.
Key features:
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- Omnichannel Chat: Centralized platform to manage WhatsApp, Facebook, Instagram, LINE, Telegram, and other channels
- AI Agent Labs: AI assistant capable of handling routine queries and providing instant 24/7 responses
- WhatsApp Catalog & Cart Integration: Makes it easy for customers to browse products and place orders directly from WhatsApp
- Click-to-WhatsApp Ads Support: Integration with Meta Ads to optimize campaigns and track conversions
- WhatsApp Flows: Create forms or interactive flows directly in chat
- Contact Management & CRM: Integrated customer contact management system
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2. Barantum
Barantum is a CRM, call center, and omnichannel solution provider with extensive experience serving various industries in Indonesia. As an official Meta BSP, Barantum offers WhatsApp Business API packages fully integrated with their CRM system, making it easy for businesses to manage customer communication in one unified platform.
Key features:
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- All-in-One Platform: Combines CRM, omnichannel, call center, and WhatsApp API in one system
- WhatsApp Chatbot Automation: Smart bot to answer common questions and provide product information
- Multi Agent & Multi Device: Simultaneous access for multiple customer service agents
- Omnichannel Integration: Integrated with various digital communication channels
- Green Checkmark Verified Badge: Assistance with verification process to get the green checkmark
- ISO 27001 & Registered with Kominfo: Guaranteed security and legality
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3. Mekari Qontak
Qontak is an official Meta Business Solution Provider that's part of the Mekari ecosystem, a leading technology company in Indonesia. As an integrated omnichannel CRM solution provider, Qontak is trusted by many companies across various industries to manage customer communication professionally.
Key features:
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- Integrated Omnichannel CRM: Combines WhatsApp, email, live chat, phone, and social media in one unified dashboard
- 24/7 AI Chatbot: Smart chatbot that can handle common questions and assist agents in providing responses
- Multi-Agent & Multi-Device: One WhatsApp number can be accessed by multiple agents simultaneously
- Workflow Automation: Automate chat assignment, routing, and follow-up based on customizable rules
- Real-time Analytics Dashboard: Comprehensive performance reports with engagement and conversion metrics
- API Integration: Easily integrated with various existing systems
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4. ADA
ADA is a data and artificial intelligence company operating in more than 10 markets across South and Southeast Asia, including Indonesia.
As an official WhatsApp Business Solution Provider in the APAC region, ADA integrates WhatsApp API with their digital marketing, e-commerce, and business analytics solutions to deliver a comprehensive customer experience.
Key features:
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- AI-Powered Conversational Solutions: AI-based chatbot that can understand, predict, and respond in natural language
- WhatsApp Commerce: End-to-end solution for running transactions and sales directly on WhatsApp
- Marketing Automation: Integration with digital marketing strategies for funnel optimization and growth hacking
- Customer Data Platform (CDP): Customer data management and enrichment for more accurate targeting
- Machine Learning Integration: AI and machine learning models to improve conversation quality and personalization
- Multi-language Support: Support for multiple languages for more personal communication
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5. Sprint Asia
Sprint Asia Technology was founded in 2000 and is a comprehensive integrated business solution provider in Indonesia.
As an official Meta partner, Sprint Asia provides WhatsApp Business API through the Sandeza Intelligent platform, which combines broadcast messaging, chatbot, live chat, and digital reward vouchers in one ecosystem.
Key features:
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- Sandeza Intelligent Platform: Unified dashboard to manage messaging, live chat, AI chatbot, and loyalty programs
- Intelligent Messaging Platform: Send messages to customers via WhatsApp, Email, Telegram, SMS in one platform
- AI & NLP Chatbot: Virtual assistant that can communicate in natural language 24/7
- WhatsApp Broadcast: Mass sending with backup channel feature to prevent failed messages
- Campaign Scheduling: Schedule promotional campaigns and automatic reminders
- Location-Based Advertising (LBA): Ad targeting based on consumer location
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6. SleekFlow
SleekFlow is an omnichannel platform that enables businesses to run a complete social commerce journey through conversations.
As an official WhatsApp Business Solution Provider verified by Meta, SleekFlow focuses on ease of integration and modern user experience for businesses in Indonesia and across Asia.
Key features:
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- Omnichannel Inbox: Manage WhatsApp, Instagram, Facebook, Telegram, WeChat in one platform
- AI-Powered Automation: AI Agent to handle initial queries and product recommendations
- WhatsApp Commerce Features: Catalog integration, cart functionality, and in-chat payment
- Multi-user Collaboration: Multiple sales representatives can log into one WhatsApp account simultaneously
- Interactive Messages: List messages, reply buttons, and interactive call-to-action
- Flow Builder: Create workflow automation without coding
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7. Infobip
Infobip is a global omnichannel communication platform serving hundreds of leading companies worldwide.
As an official WhatsApp Business Solution Provider (BSP), Infobip provides enterprise-grade infrastructure for businesses looking to run large-scale customer communication via WhatsApp and other channels.
Key features:
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- Global Omnichannel Platform: Manage WhatsApp, SMS, email, voice, push notifications, and Viber in one integrated platform
- WhatsApp Cloud API Direct: Hosted directly by Meta for optimal reliability and performance
- Answers AI Chatbot Builder: Build and deploy AI-powered chatbots without coding for query automation
- Conversations Cloud Contact Center: Cloud-based contact center solution with multi-agent support for WhatsApp
- WhatsApp Flows Integration: Build interactive forms, menus, and appointment booking directly in WhatsApp
- Multi-language Support: Support for Bahasa Indonesia and 20+ other languages for business verification and communication
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8. Cekat AI
Cekat.AI is a locally developed AI-based omnichannel CRM platform designed to meet the customer communication needs of businesses from SMEs to enterprises.
As a solution specifically designed for the local market, Cekat.AI focuses on ease of use, affordability, and deep understanding of customer communication patterns.
Key features:
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- 24/7 Customer Chat Response: Handle thousands of conversations simultaneously and quickly filter potential buyers
- AI Agent that Understands Indonesian: Natural Language Processing specifically designed for local language and speaking styles
- Full AI Sales Automation: AI can run the sales process through to customer transfer for closing without human intervention
- CRM & Lead Management: Centralized lead management with auto-assignment and status tracking
- AI API Integration: Connect Cekat AI with your business systems or databases via API
- Facebook Pixel Integration: Send CTWA/Lead/Purchase/etc events for more effective and targeted FB ads
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9. Interakt
Interakt is an all-in-one WhatsApp CRM platform built on the official WhatsApp Business Platform, focused on fast-growing e-commerce and D2Cbrands. Interakt provides complete solutions for campaign management, marketing automation, and sales channels through WhatsApp.
Key features:
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- All-in-One WhatsApp CRM: Campaign management, marketing automation, and sales channel in one platform
- Shopify & WooCommerce Integration: Native integration with e-commerce platforms to sync catalog and orders
- WhatsApp Commerce: Complete features for end-to-end commerce on WhatsApp including catalog, cart, and checkout automation
- Drag-and-drop Chatbot Builder: No-code bot builder that can automate up to 80% of queries
- Event-based Workflow Automation: Set up workflows triggered by customer behavior
- Comprehensive Analytics: Track open rate, read rate, CTR, and conversion metrics
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10. Ivosights
Ivosights is a technology company providing end-to-end solutions for customer engagement management and social CRM. As an official WhatsApp Business API partner, Ivosights integrates API services with their products such as Sociomile (Omnichannel CRM) and Sociomation (marketing automation platform).
Key features:
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- Omnichannel CRM: Integrated contact center system for effective customer interaction services
- Omnichannel Contact Center Platform: Integrates various customer service channels (chat, email, social media) into one dashboard
- WhatsApp Business API: Official WhatsApp partner with mass messaging features, chatbot, and customer service integration
- Marketing Automation: Automated blast message system customized to customer profiles and digital channels used
- Comprehensive Dashboard: Dashboard for messaging and CRM with comprehensive reporting
- 24/7 Local Support: Responsive Indonesian-speaking support team
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Wrap Up
Choosing the right WhatsApp BSP is an important step, but the success of your loyalty program also depends on having a loyalty platform that can integrate seamlessly with your chosen BSP.
Tada comes with a broad partner ecosystem, including official partnerships with leading BSPs. This makes it easy for brands to run WhatsApp-based loyalty programs without the hassle—from automated point notifications to reward redemptions in one integrated system.
Request our demo now to learn more about how Tada can help your business create a WhatsApp loyalty program tailored to your brand's unique needs.
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