Loyalty programs for partners or also known as B2B loyalty programs are booming lately for many reasons.

From FMCG companies to finance companies, almost all of them offer B2B loyalty programs to appreciate the performance of distributors and retailers, improve good relationships and ultimately increase company revenue.

Today's B2B customers are demand-responsive and looking for better pricing and reliable support from the companies.

Responding to these challenges, the loyalty program seems to be a mainstay.

In addition to selling directly to end customers, many companies also run B2B business with partners. The context of partners here include corporations, product distributors, dealers, wholesale stores, agents, grocery stores, product resellers and many more.

The rise of e-commerce and the marketplace have changed the entire business process of the industry, including the Fast-Moving Consumer Goods (FMCG) sector.

Traditionally, distribution networks owned by large FMCG companies have relied on channel partners like big distributors, sub-distributors, wholesalers to retailers to get to the end consumer. Therefore, all business models, including scale, margin, and market share, depend highly on channel partners and secondary sales channels.

Are you looking for a way to drive more revenue growth and strengthen company's relationships with your channel partners like distributor or retailers?

A B2B incentive program can be a smart solution to effectively increase your distributors' loyalty, retention and ultimately, your revenue.