It's no secret that the most successful businesses in today's environment need a larger audience and is constantly looking for ways to improve their marketing strategies to grow that audience. Lead generation is one of the most important aspects of your marketing strategy and has a stimulating effect on your potential customers. This is the driving force from the loyalty of the first customer to the final purchase. For this reason, 67% of companies use lead to developing their business into the next level.

What Is Customer Churn?

Customer churn is the loss of customers in a business. It is calculated based on how many customers leave your business at a certain time. Customer churn is an important value for businesses to know because it reflects how successful a business is at keeping customers by its side. 

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

In today's digital age, consumers have access to copious amount of information at their fingertips.