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TADA Marketing & Customer Retention Blog

3 min read

Increasing Customer Engagement with a Membership Program

Nida Amalia .

Most businesses especially newer ones get excited over acquiring new customers. However, they often forget the importance of staying engaged with those customers. One-time customers are no good since they cause businesses to lose a stable and reliable source of revenue, especially during the crisis. Stayng connected with customers, also known as customer engagement, can retain customers for the longer run. One way to increase it is through a membership program, where customers who sign up as members get to enjoy many benefits and rewards. Let’s take a look at the capabilities of TADA’s membership program to increase your customer engagement!

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5 min read

Types of Loyalty Membership Card and Their Measurement Metrics

Nida Amalia .

Making customers loyal is the goal of any business. Loyal customers return more often, purchase more, and even bring in valuable new customers. These are benefits businesses can’t resist! Businesses turn to loyalty membership cards to make customers more loyal. However, the work doesn’t end there. Businesses also need to find out if the program is effective in increasing customer loyalty. This measure is known as loyalty marketing metrics.

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3 min read

Connect with Your Customers through a Membership Program

Nida Amalia .

In this era, customer behavior keeps on changing. As technology gets more advanced, it’s easier for customers to access multiple brands at the same time, choosing one that is most beneficial to them. This creates a new challenge in which businesses have to increase their efforts in winning their customers’ loyalty, in a time where customers don’t mind switching brands. That’s why many businesses started using memberships to connect with their customers better.

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3 min read

What is Customer Churn and How Do You Stop it?

Yunny Yunita .

What Is Customer Churn?

Customer churn is the loss of customers in a business. It is calculated based on how many customers leave your business at a certain time. Customer churn is an important value for businesses to know because it reflects how successful a business is at keeping customers by its side. 

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3 min read

Digital Stamps: The Perfect Loyalty Program for Small Businesses

Aloysius Brahmarsi .

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

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2 min read

Introducing Our Newest Feature, Touchless Ordering!

Yunny Yunita .

Say hello to our newest feature, Contactless Ordering! In this new normal, we know that customer behavior has changed, especially when people dine in restaurants. The risk of being in physical restaurants may cause customers to be reluctant to dine. To support the cause of social and physical distancing and increase customers’ confidence to dine in restaurants again, we have come up with a new feature called Contactless Ordering. With this feature, customers are able to order directly from their dining table as easily as scanning a QR code, without worrying about touching printed menus, while minimizing human contact. They can also pay directly from their table, using a variety of payment options that is already integrated with TADA, such as transfer, credit card or e-money. On top of that, they will immediately receive points once they have finished their order!

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2 min read

How Bakmi GM Maximizes Loyalty and Revenue in the Pandemic Era

Yunny Yunita .

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

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3 min read

How to Effectively Retain Customer This Holiday Season

Yunny Yunita .

The holiday season is right around the corner! It’s no surprise that the end of the year is when customer activity is at its highest. Aside from attracting new customers, businesses can seize the opportunity to turn one-time shoppers into lifelong customers. What’s needed is the right set of strategies to capture and retain customers and bring a substantial increase in year-long revenue. Here’s how businesses can increase their customer retention and make the most of the most wonderful time of the year.

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2 min read

What is a Retention Program?

Yunny Yunita .

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

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2 min read

Useful Insights from Starbucks Loyalty Program

Kerenjni .

In today's digital age, consumers have access to copious amount of information at their fingertips.

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