Acquiring customers is one thing, but keeping them loyal to your business and retaining them is no easy feat. In this new customer age, customers are getting harder to please than ever. They do not mind switching brands purely because they do not feel cared for, their needs are not being met, or simply because they find better benefits elsewhere. Thankfully, with the right set of strategies, you have a high chance of turning first-time customers into loyal customers.
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The beginning of 2021 has been more full of twists and turns than we expected. New developments in the COVID-19 pandemic such as new strains of the virus, as well as the increasing number of daily cases have caused stricter government restrictions in many regions. These changes surely affect businesses everywhere and once again force us to improvise our survival strategies.
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Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.
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Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.
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Hello there! It's us again, by the end of this article, you would be well aware of why the beauty industry is in desperate need of customer retention tactics!