Powering Loyalty Innovation in Multifinance Company with Gamification

The financial services sector in Indonesia is evolving rapidly, with financing companies leveraging digital transformation to stay competitive against non-bank players. To enhance customer engagement, boost satisfaction, and optimize operations, businesses are turning to innovative loyalty strategies.

One game-changing approach is the integration of gamified loyalty programs, making rewards more interactive and enjoyable while strengthening customer engagement and long-term loyalty.

At Tada, we’ve helped one of Indonesia’s top multifiance companies refresh their loyalty program with a variety of gamification activities, creating more rewarding experiences that keep customers engaged.

Gamified Loyalty: A Customizable Approach

At the heart of the brand’s loyalty program is a gamified system that transforms customer transactions and activities into redeemable points. This innovative approach not only incentivizes users to interact more frequently with the brand but also enhances their overall experience by offering tangible rewards.

With Tada’s versatile suite of gamification tools, the brand can craft unique and engaging loyalty experiences that align seamlessly with its business goals.

Below are the key gamification features the brand has implemented to their loyalty program.

1. Payment-Based Point Conversion

Every time customers make installment payments via the company’s internal application, the Tada loyalty engine seamlessly converts these transactions into reward points.

But it doesn’t stop there; these payments also unlock bonus experiences, helping customers advance their membership levels. As they progress, they gain access to exclusive benefits and privileges, creating a more rewarding and immersive loyalty journey.

2. Activity-Based Point Accumulation

Tada’s loyalty platform allows brands to identify and reward key user actions with points. Whether it’s logging in, completing a profile, or engaging with financial tools, these micro-interactions encourage consistent app usage. By incentivizing everyday activities, the platform fosters deeper customer loyalty and keeps users actively engaged.

3. Reward Variety: Beyond Redemption

Tada offers businesses the flexibility to design diverse reward redemption models, catering to different customer preferences:

• • Standard Point Redemption: Customers can exchange points for products, vouchers, or cashback.
  • Lucky Draw Mechanism: Points can be converted into entries for exciting lucky draws, adding an element of thrill and increasing participation.
  • Tiered Rewards & Experience Unlocks: Users can progress through membership tiers, unlocking exclusive perks and privileges based on their engagement with the brand.

Transforming Brand’s Loyalty Vision into Action: Tada’s Step-by-Step Approach

To turn a brand’s gamification strategies into reality, Tada’s loyalty system provides seamless integration and customization. Here’s how we make it happen:

1. Seamless Data Migration

We start by carefully transferring member profiles and customer data from the brand’s app to Tada’s loyalty engine. Whether through bulk file uploads or API-based transfers, new data is automatically synced when users engage with the client’s application. This secure and accurate migration process eliminates manual work, ensuring nothing gets lost along the way. 

2. Smooth System Communication 

To make sure everything works seamlessly, we develop an API translator. This acts as a bridge between the brand’s systems and Tada’s loyalty engine, ensuring smooth communication and eliminating any friction.

We also map the brand’s existing API to Tada’s API, which speeds up the implementation process. 

3. Real-Time Program Management 

Once the program is up and running, we provide a dedicated dashboard for the brand to manage and monitor everything in real time.

This powerful tool allows them to track performance, make quick adjustments, and ensure the loyalty experience remains fun and rewarding for customers; while also meeting business adjectives.

4. Customizable Conversion Rules

The conversion criteria within Tada’s system are customizable, allowing the use of custom key-value pairs where parameters can be defined as free text based on the client’s specific needs. This adaptability ensures transactions from various channels can be captured with ease.

Wrap up; Building Long-Term Loyalty in Digital Finance

By using gamified loyalty systems, finance companies can boost customer engagement, offer rewarding experiences, and improve their operations.

With configurable features that adapt to your business needs, such as transaction-based rewards, activity-driven points, and dynamic redemption options, our system ensures flexibility and scalability.

This means your loyalty program can evolve alongside your business, fostering lasting customer relationships and long-term success in an increasingly competitive digital finance landscape.

If you’re in the same industry and want to achieve similar success, let’s talk! Request our demo today, and our loyalty experts will connect with you.