Consider your last purchase: What influenced your decision? Was it a striking press release? A billboard by the road? A paid advertisement? Probably not.
More than likely, it was a word of mouth recommendation from a person you know or trust. What really makes up a consumer's’ mind is not only simple but free.
With the bombardment of messages through a kaleidoscope of competing channels, it is proven that word of mouth cuts through the noise quickly and effectively to influence a purchase. That is the power of an advocate - company’s most committed and enthusiastic customers.
Customer journey is now more of a virtuous cycle as advocates begets advocates, hence plummeting the cost of acquiring new customers. A single referral can almost instantly attract vast networks of potential customers.
A McKinsey Research has declared that marketing induced consumer-to-consumer word of mouth generates more than 2x the sales of paid advertising. As a result, Inbound marketing brings more leads than traditional marketing in a cost effective manner.
In today’s social web era, it is of dire importance as part of every company’s marketing goal to manage the enormous influence of advocacy. Advocacy marketing is not only a revenue-driving magic but also aids in creating long lasting and rich relationships. It is from referrals that brand’s customers are kept in the loop and engaged at the same time.
With advocacy marketing in action Brand perception is now based on personalized experience. Needless to say, Nothing assures your rapid sales and customer retention like positive advocacy in the digital space about your brand.
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