Loyalty programs are no longer a one-size-fits-all solution. Different businesses have different needs, and within a single organization, multiple stakeholders may require unique engagement strategies.
At Tada, we understand these complexities and have built a flexible, AI-driven loyalty platform that allows businesses to create diverse gameplay mechanics tailored to their specific goals.
One of the best examples of our adaptability comes from a leading tire brand in Indonesia. They needed five different loyalty gameplay mechanisms for five distinct user segments; store partners, customers, sales counters, distributors, and employees.
Let’s explore these programs and how they address the brand’s unique needs.
Addressing the Challenge of Multiple Stakeholders
Many businesses struggle to design loyalty programs that effectively engage different stakeholders. A program that works for retailers may not resonate with distributors, and what excites customers might not be relevant for employees. This challenge often leads to fragmented engagement, lack of motivation, and difficulty in tracking performance across different groups.
Tada offers a customizable loyalty platform that empowers businesses to design tailored gameplay mechanics for each stakeholder group while ensuring seamless integration and oversight. Additionally, Tada enables businesses to manage multiple loyalty programs within a centralized system, simplifying operations for companies with diverse business entities.
The Tire Brand Loyalty Program: Custom-Tailored Gameplay for Diverse Stakeholders
Tada provides a highly flexible and customizable loyalty solution designed specifically for the tire companies with diverse stakeholders. Whether it's distributors, workshops, or end customers, each stakeholder benefits from tailored gameplay mechanics that align with their specific needs.
With Tada’s platform, businesses can define stakeholder-specific reward structures; setting different point expiry dates, customizing conversion rates, and curating exclusive reward catalogs for each segment. All of this is seamlessly managed within a centralized system, ensuring operational efficiency while delivering a personalized and engaging loyalty experience for every stakeholder.
1. Store Partner Programs = Target Achievement-Based Rewards
Gameplay: Store partners are given sales targets that are regularly adjusted; either monthly or quarterly, based on various factors such as:
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- Total transaction value
- SKU purchase amount
- SKU purchase quantity
Store partners earn points based on their achievements, tracked through a structured data submission process. The company securely uploads achievement data via SFTP and top up rewards or points through the dashboard. Additionally, Tada’s system can provide a checker-maker mechanism on the dashboard as an extra validation step to ensure data accuracy and compliance before rewards are granted.
Pain Point Addressed: Traditional incentive programs often lack clear visibility and flexibility in goal-setting. With Tada’s gamified approach, partners stay engaged and motivated to exceed their targets, leading to sustained sales growth and continuous engagement.
2. Trade-In Programs = Claim Submission-Based Rewards
Gameplay: Customers and partners can claim rewards by submitting proof of trade-in transactions, such as receipts and product registration details. Tada’s system ensures a transparent verification process before granting rewards.
Additionally, Tada offers a dedicated validation service, where a team of validators manually reviews submissions to ensure accuracy and legitimacy. This process operates independently from the checker-maker mechanism available in the dashboard, providing businesses with an extra layer of assurance.
Pain Point Addressed: Businesses often face difficulty in tracking trade-ins and ensuring fair reward distribution. Our verification-based claim system enhances transparency and fosters trust between businesses and their customers or partners.
3. Sales Counter Programs = Mission Activity-Based Rewards
Gameplay: Sales transactions are tracked through online submission forms, with points awarded upon validation. Additional interactive missions; such as sharing on social media, watching promotional videos, or referring new customers, provide extra engagement opportunities.
Pain Point Addressed: Sales counter staffs are usually left out of loyalty initiatives, leading to disengagement. By integrating mission-based activities, Tada helps brands boost engagement at the frontline sales level while also leveraging digital touchpoints for increased exposure, higher participation and build long-term loyalty.
4. Distributor Programs = Performance Monitoring and Rewards
Gameplay: Distributors oversee the performance of their associated partners, tracking progress through periodic updates. The company submits or uploads performance data; essentially the recorded achievements of partners; via SFTP, ensuring a secure and efficient data transfer process.
Once uploaded, Tada’s system automatically converts the achievements into rewards based on the predefined program rules. This seamless automation simplifies reward distribution, ensuring accuracy and efficiency while encouraging healthy competition and collaboration among distributors.
Pain Point Addressed: Many brands struggle with distributor engagement and tracking performance effectively. Tada’s solution provides real-time performance visibility, fostering transparency, healthy competition and ensuring distributors remain motivated.
5. Employee Programs = Engagement-Based Rewards
Gameplay: Companies provide a variety of missions that employees can complete to earn points, fostering engagement across the organization. Employees submit their completed missions through a dedicated platform.
These missions can include training completions, performance-based challenges, or social engagement activities, but companies have the flexibility to design missions that best suit their needs.
Tada’s adaptable platform allows businesses to tailor activities to their goals, ensuring an engaging and customized experience for employees. This system not only incentivizes participation but also enhances motivation and strengthens overall employee engagement.
Pain Point Addressed: Employee incentives are often overlooked in loyalty strategies. Tada’s solution fosters internal engagement by rewarding employees for their active participation, creating a more motivated and involved workforce.
Why Different Gamification Matters for Different Stakeholders
Loyalty programs need to cater to various key stakeholders, including customers, distributors, retailers, and employees. Each group has distinct motivations, behaviors, and engagement preferences. A single reward system may not effectively drive engagement across all these groups. By implementing different gamification mechanics, businesses can ensure each stakeholder remains motivated and loyal to the brand.
For example:
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- Customers engage best with point-based systems, cashback, and special promotions.
- Retailers prefer sales-based incentives and tiered rewards for achieving milestones.
- Distributors respond well to performance-tracking dashboards and competitive ranking-based rewards.
- Employees benefit from referral-based rewards and participation-driven incentives.
By adopting a tailored approach, businesses can build stronger relationships with all their key stakeholders, fostering long-term loyalty and driving sustainable growth.
The Takeaway: Your Loyalty, Your Way
The success story of the leading tire brand in Indonesia is just one example of how Tada empowers businesses with fully customizable loyalty solutions. No matter how complex your stakeholder network is, we have the tools, expertise, and technology to create loyalty gameplay that fits your needs.
If your business is looking for a flexible, trusted, and results-driven loyalty partner, let’s discuss how Tada can help. Request our demo today to explore the possibilities!
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