The Indonesian market for customer loyalty program is growing rapidly, and so is the spread of loyalty apps.
As companies strive to outdo each other with innovative loyalty strategies, retaining existing customers has become increasingly challenging yet crucial.
This competitive environment underscores the importance of leveraging advanced technology and robust loyalty platforms to create meaningful connections with both consumers and trade partners.
The Role of Trade Partners in Loyalty Programs
In addition to customers, trade partners play a pivotal role in the success of loyalty programs. By including distributors, retailers, and other channel partners in loyalty strategies, brands can ensure that their entire supply chain is motivated and aligned with business goals.
Effective loyalty apps can facilitate seamless communication, reward distribution, and performance tracking for trade partners, making them an integral part of the brand's ecosystem.
Interesting Statistics About Loyalty Program for Customers & Trade Partners
- 68% of millennials indicate that they need a loyalty program to keep buying a brand. (Smallbizgenius)
- New customer cost acquisition is 5 times more expensive than retention. (Forbes)
- 54% of consumers do repeat business with a company that offers loyalty points. (DevTeam.Space)
- 75% of consumers will like a brand if it has its own loyalty program. (KPMG)
- More than 70% of consumers tend to recommend a brand to their circle if the brand has a loyalty program. (bond)
- B2B buying cycles are typically lengthy and involve complex decision-making. Implementing loyalty programs can significantly streamline and accelerate these processes. (Loyalty360)
- B2B companies that prioritize customer experience and loyalty programs can achieve up to 85% higher sales growth and over 25% greater gross margin compared to their peers. (McKinsey)
Top 5 Loyalty Apps in Indonesia for Customers and Trade Partners
Technological developments can make it easier for you to run loyalty programs more effectively and efficiently. So it's not uncommon if many companies are now turning to third-party platforms to manage these programs for both their customers and trade partners.
Tada, Indonesia's leading loyalty platforms, has been trusted by many prominent brands to design and manage their loyalty programs through innovative loyalty apps.
Here are five brands that have partnered with Tada to enhance customer and trade partner loyalty through tailored loyalty apps:
1. Bakmi GM
As one of Indonesia's largest F&B chains, Bakmi GM, with over 30 outlets nationwide, has partnered with Tada to elevate their customer loyalty program.
Tada provided Bakmi GM with a white-label app, allowing the brand to offer its own loyalty app available for free on the Play Store and App Store. Customers can join the program to enjoy special benefits, from welcome points to exclusive menu discounts.
The app also facilitates direct ordering and delivery, whether through Bakmi GM's service or third-party platforms like Gojek and Grab.
2. Suntory Garuda
Suntory Garuda, a leading packaged beverage company in Indonesia, has collaborated with Tada to create a loyalty program specifically for their distribution partners.
Through Tada's white-label app solution, Suntory Garuda offers a dedicated app where channel partners can order products directly and earn points for their purchases.
These points can be redeemed for a wide range of rewards, including e-vouchers, e-wallet balances, and high-value physical items from Tada's extensive catalog, such as gold bars to LED TVs. Tada also handles the procurement of these rewards, ensuring a seamless experience.
3. Mitra AQUA
AQUA Danone has partnered with Tada to strengthen relationships with their channel partners by creating a loyalty app tailored for those selling AQUA gallons.
This app enables partners to track their sales targets, achievements, and accumulated points. Redemption is made easy with a variety of exciting rewards available through Tada's catalog, fostering engagement and loyalty among AQUA's trade partners.
4. Michelin
Michelin has joined forces with Tada to reward their sales partners through the TOMI & STS Point Rewards loyalty app. Available for free download on the Play Store and App Store, this app allows Michelin's trade partners to collect points based on their sales performance.
These points can then be redeemed for various rewards, incentivizing continued collaboration and driving loyalty among their trade partners.
5. Kasoem
Kasoem, a well-known optical chain in Indonesia, has worked with Tada to launch the Kasoem Plus customer loyalty application. Available on the Play Store and App Store, this app is designed to reward loyal customers of Kasoem Vision Care and Kasoem Hearing Center with exclusive benefits and privileges.
Customers can accumulate points with every purchase and redeem them for attractive rewards from Tada's catalog, enhancing their overall experience and fostering long-term loyalty.
Wrap up!
Loyalty programs go far beyond merely offering rewards; they are powerful tools designed to forge lasting bonds between brands and their customers and trade partners. Effective loyalty programs create an ecosystem where both customers and trade partners feel valued and engaged, ultimately driving long-term loyalty and revenue growth.
At Tada, we blend modern technology with proven loyalty strategies to deliver a comprehensive loyalty platform that not only attracts customers but also strengthens relationships with trade partners. Our loyalty apps are tailored to meet the unique needs of your brand, ensuring that your loyalty program resonates with everyone in your business ecosystem.
Request our demo now to learn how we can help you create successful loyalty programs that engage both your customers and trade partners.
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