Top 5 Loyalty Apps in Indonesia for Customers and Channel Partners

Customer and channel partner loyalty program is no longer just a nice-to-have; it’s one of the most powerful assets a brand can build. Yet, true loyalty doesn’t come from one-off discounts or short-term promos. It takes a smart, structured strategy that keeps people coming back, engages them on a deeper level, and creates lasting relationships.

That’s why brands today are turning to loyalty apps. With an app, managing loyalty programs becomes seamless; rewards are delivered in real time, experiences feel more personal, and communication stays consistent across every touchpoint.

Research from Code Broker, a US-based marketing platform, even shows that 70% of loyalty program members prefer to engage via an app. In other words, this is where loyalty is happening.

And here in Indonesia, there’s no shortage of loyalty apps you can learn from. Each comes with unique features and approaches that can serve as valuable benchmarks when designing a loyalty program that fits your business. Here are some of the best you can explore.

5 Best Customer Loyalty Apps in Indonesia Powered by Tada

As one of Indonesia’s leading loyalty and rewards platforms,  Tada has been trusted by major brands to design loyalty apps tailored to their unique business needs.

Here are five B2C loyalty apps designed and powered by Tada; all free to download on the Play Store and App Store:

1. Bakmi GM

One of Indonesia’s biggest F&B chains, Bakmi GM launched its loyalty app to strengthen its connection with loyal customers across every channel. Every interaction now turns into a rewarding experience.

• • • Earn points on every transaction—dine-in, takeaway, or delivery
    • Get welcome points, member-only menu prices, and in-app ordering
    • Integrated with both in-house delivery and major online delivery platforms
    • Points can be redeemed for a variety of Bakmi GM menu items

2. Pertamina

MyPertamina is a mobile application developed by Pertamina to simplify fuel purchase transactions, especially to ensure that subsidized fuels such as Pertalite and Solar are distributed accurately and to the right consumers.

Key features of MyPertamina include:

• • • Reward points earned from every fuel purchase
    • Cashless payment options using LinkAja or linked debit cards
    • Tiered membership levels based on transaction activity
    • Gas station locator to find the nearest SPBU
    • Access to exclusive promotions and the latest information on Pertamina’s products and services

3. ERHA BUDDY

As a company operating in the beauty and skincare industry, ERHA introduced the ERHA BUDDY app to better engage and reward its loyal customers.

Key features of ERHA Buddy include:

• • • Tiered membership with exclusive rewards
    • Earn points for every purchase
    • Shop products and book treatments directly in the app
    • Redeem points for ERHA products and treatments

4. PT Giordano Indonesia  / NIKE G+ 

As the official Nike store partner in Indonesia, PT Giordano Indonesia launched G+, a loyalty app for Nike fans nationwide with exclusive perks and access.

• • • 10% sign-up reward for new members
    • Earn points from every purchase
    • Redeem points for discount vouchers and exclusive classes
    • Easily find the nearest Nike store
    • Member privileges such as birthday discounts, exclusive access, and priority for new releases

5. ARTOTEL Wonderlust

ARTOTEL Group launched the ARTOTEL Wanderlust app to provide customers with exclusive and unique benefits across various properties under the ARTOTEL Group portfolio.

Key features of ARTOTEL Wanderlust include:

• • • Hotel room reservations across ARTOTEL Group properties
    • In-app food and beverage ordering at ARTOTEL hotels
    • Reward points earned from transactions
    • Tiered membership levels with exclusive rewards

5 Best Channel Partner Loyalty Apps in Indonesia Powered by Tada

Loyalty isn’t just about end customers; it’s also about the people who move your business forward: distributors, wholesalers, retailers, sales teams, and promoters. The stronger their engagement, the faster your brand grows.

That’s why leading brands in Indonesia turn to Tada. With loyalty apps designed for channel partners, we help transform the B2B ecosystem into a powerhouse of motivation, performance, and long-term loyalty; fueled by irresistible rewards and smart incentives.

Here are five channel partner loyalty apps powered by Tada, all ready to download for free.

1. Blue Band / Upfield

The BlueBand loyalty app helps their operators (wholesalers) track performance and earn rewards.

• • • Track sales progress towards targets
    • Tier levels based on achievement
    • Reward points redeemable for gifts or e-vouchers
    • Access to promotions, tips, and recipes

2. NGK Busi

NGK Busi engages mechanics and workshop owners through Bengkel Points, a loyalty app designed to reward their everyday hustle.

• • • Collect points instantly by scanning codes on NGK packaging
    • Redeem rewards ranging from exclusive merchandise to e-wallet balance
    • Unlock member-only perks and special offers
    • Grow the community with a built-in referral program

3. Dulux

Dulux empowers contractors and painters across Indonesia with Mitra Dulux, a loyalty app that turns every project into rewarding opportunities.

• • • Earn points by scanning QR codes on Dulux products
    • Redeem for exciting rewards; from shopping vouchers and motorcycles to Umrah trips
    • Get hands-on project support: product consultation, color simulation, supervision, and even on-site inspection
    • Access official Contractor Certification programs in collaboration with BJKW & BNSP
    • Unlock exclusive promos and incentives designed for active partners

4. Philips

Philips strengthens its partner network with Mitra Philips, a loyalty app designed for distributors and store owners.

• • • Earn commission points by scanning product QR codes
    • Redeem for flexible rewards; vouchers, prepaid credit, e-wallet balance, and more

5. Goodyear

Goodyear supports tire shop owners across Indonesia through Great Goodyear, a loyalty app that rewards sales performance.

• • • Collect points for selling selected SKUs
    • Unlock special rewards by reaching sales targets
    • Redeem points for exciting prizes, raffles, prepaid credit, and more

Eye-Opening Loyalty Program Statistics

• • • 68% of millennials say they need a loyalty program to stay with a brand (Smallbizgenius)
    • 54% of consumers repurchase from businesses offering loyalty points (DevTeam.Space)
    • 85% of customers are more likely to repurchase from brands with loyalty programs (Bond Loyalty Report)
    • 75% of consumers say they love brands with loyalty programs (KPMG)
    • 79% of consumers are more likely to recommend a brand with a loyalty program (Bond)
    • 73% of customers adjust spending to maximize loyalty benefits (Bond Loyalty Report)
    • 84% of customers feel more loyal to brands with a loyalty program (Nielsen)
    • 66% of customers say rewards directly change their shopping behavior (Bain)

Customer Loyalty Apps vs. Channel Partner Loyalty Apps: What’s the Difference?

Many people think loyalty apps are only built for end customers. The truth is, channel partners; like distributors, retailers, and sales reps, play an equally critical role.

Customer Loyalty Apps

• • • Strengthen emotional and rational connections with end customers
    • Offer points, discounts, and member-only promos
    • Enable seamless transactions directly in the app
    • Build organic brand advocacy

Channel Partner Loyalty Apps

• • • Reward performance with sales-based incentives
    • Simplify stock ordering and reordering
    • Provide dashboards for easy performance tracking
    • Offer attractive rewards, from vouchers to exclusive items

In short, customer loyalty apps fuel demand, while partner loyalty apps reinforce the supply chain; creating a stronger ecosystem for brands.

Wrap Up!

A loyalty app isn’t just a gimmick; it’s a long-term strategy to nurture your two most important stakeholders: customers and channel partners.

With the right design, a loyalty app can increase repeat purchases, strengthen B2B partner engagement, turn users into brand advocates and unlock valuable business insights from first-party data.

In Indonesia, Tada has become the go-to loyalty and rewards platform, trusted by leading brands in FMCG, F&B, automotive, retail, and healthcare. We help businesses design scalable, effective loyalty apps tailored to their unique needs.

If your brand is ready to take the next step, now’s the time to see how a loyalty app can be your real game-changer. Request a demo with Tada today and let’s build loyalty that lasts.