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TADA Marketing & Customer Retention Blog

6 min read

Automated Marketing Campaign: Best Strategy to Retain Your Customers

Aloysius Brahmarsi .

Why Automated Marketing

According to the latest study by Omnisend, you can achieve over 90% retention rate by implementing automated marketing channels such as emails. This indicates that automated marketing plays an important part in today’s effort for retaining customers.

Another study from GetResponse indicates that 30% of marketers saved their time when they implemented automated marketing as part of daily life while 17% of them witnessed an increase in their revenue and 11% of them used automation as an effort to retain their current customers.

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3 min read

Digital Stamps: The Perfect Loyalty Program for Small Businesses

Aloysius Brahmarsi .

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

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3 min read

Latest Research on Building Strong Customer Loyalty and Relationships

Yunny Yunita .

Customer loyalty has been and should continue to be a key priority for business owners. Unprecedented disruptions caused by the pandemic since last year have posed new challenges for businesses to lock in their customers’ loyalty. The events of 2020 have caused customer behavior to change, including decreased brand loyalty due to a number of reasons such as limited inventory, limited access, and financial constraints, creating an even bigger urgency for businesses to maintain loyalty during uncertain circumstances.

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2 min read

TADA Secures B1 Funding Led by MDI Ventures to Start SEA Expansion

Yunny Yunita .

TADA has secured a series B1 investment round led by MDI Ventures; Indonesia’s largest multi-fund VC arm of state-owned telecom firm Telkom Indonesia. Other investors that participate are Telkomsel Mitra Inovasi (TMI), Finch Capital; a Europe and Southeast Asia focused VC firm, and Sovereign’s Capital; a US-based VC firm.

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1 min read

Introducing TADA x Tokopedia Integration

Yunny Yunita .

Loyalty needs to be rewarded! One of the ways you can reward your customers for doing business with you is by giving points or stamps. Point or stamp collection can be an attractive and engaging activity to retain customers. 

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3 min read

Win and Maintain Customers’ Trust in the Pandemic with Online Reviews!

Yunny Yunita .

Put yourself in a customer’s shoes and consider what you would do before making a purchase from a business. Keep in mind relevant conditions today--health and safety concerns due to the pandemic, not to forget tighter budgets. Would you just close your eyes, hope for the best, and pick the first business you point at? Most probably not! One of the most possible things you would do is browse online and get yourself as much information as you can about the business, including reading its online reviews.

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2 min read

TADA is Featured in G2's Spring 2021 Reports!

Yunny Yunita .

At TADA, we always strive to be better in terms of the products that we bring to the market as well as our service towards clients. Today, we are proud to be included in G2’s spring 2021 reports! This is certainly a new milestone for TADA and a reminder for us to keep improving ourselves.

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2 min read

How Bakmi GM Maximizes Loyalty and Revenue in the Pandemic Era

Yunny Yunita .

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

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2 min read

Why Do You Need a Digital Rewards Platform?

Yunny Yunita .

A digital rewards platform is a platform where businesses can give digital rewards to their customers, to help increase their engagement and loyalty to the business. The digital rewards given can range from gift cards, points, or even free items or services. The possibilities are completely endless and depends on what works best for your specific business.

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3 min read

What Customers Expect from Businesses in 2021 and How to Fulfill Them

Yunny Yunita .

Happy New Year! 2020 has really been the year that puts every business’ resilience to the test. With the multiple disruptions and slowdowns caused by the pandemic, businesses should by now realize that things will not instantly go back to normal in 2021. On the contrary, businesses should expect those changes in the market and their customers’ behavior to linger even in the new year. This means it’s no time to be caught off-guard! By being aware of what customers expect from businesses and responding to those expectations accordingly, businesses can have a head-start in maintaining the loyalty of their customer base and encourage them to keep doing repeat business in the long run. 

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