How to Make Your Customers Spend More

Every business aims for substantial revenue, repeat purchases, and stronger customer loyalty. That's why business owners are constantly seeking ways to encourage customers to spend more with their brands.

However, purchasing decisions often come down to the customer's logic and common sense. Instead of relying on gimmicks, it's time to return to the fundamentals of human interaction; building genuine connections between your business and your customers.

Now is the perfect moment to step back and analyze what truly drives your customers to spend more on your products.

Tips to Get Customers to Spend More with Your Brand

Looking to boost the average transaction value for your customers? Here are some creative strategies to help you achieve that:

1. Make your first contact count

First impressions are everything. The way you approach a customer can set the tone for their future buying decisions.

A warm, friendly, and clear introduction can spark their interest and pave the way for ongoing purchases. You have just four seconds to make a lasting impression in sales;make it count!

A poor first impression could linger in their mind, potentially impacting their view of your brand long-term.

No one likes to feel ignored, especially your customers. When you listen actively to their questions or concerns, you show that you value their input. This connection builds trust and makes them feel appreciated.

Great customer service isn’t just about solving problems; it’s about truly hearing your customers, understanding their needs, and addressing their pain points.

By doing this, you can prevent misunderstandings and even turn complaints into opportunities to strengthen your relationship with them.

Understanding your customers’ behavior is essential. Dive into your data and segment it to identify customers who purchase infrequently or those who could spend more.

Grouping customers by location, purchase size, or specific needs can reveal untapped opportunities. For example, if a popular product hasn’t reached certain customer groups, that’s a clear signal to act. 

Keep an eye on your customers’ purchase history; if their habits change, find out why. Reach out, follow up, and re-engage them to reignite their interest in your brand.

4. Leverage limited-time deals

Create urgency with limited-time offers using phrases like "Don't wait!" or "Sale ends tomorrow!" These time-sensitive promotions tap into customers' FOMO (Fear of Missing Out), encouraging quick decisions and purchases.

Limited-time deals are powerful tools that can drive immediate sales and boost product visibility. A well-executed offer not only generates immediate interest but also draws customers into your store, where they may discover and purchase additional items.

5. Offer subscription services with attractive perks

Subscription services often fail to attract customers due to their complexity and lack of appeal. Simplify the subscription process and make it hassle-free. Encourage customers to subscribe by offering enticing perks like gifts for first-time sign-ups.

Clearly highlight the benefits of subscribing from the start, and consider tiered membership options with varying perks to encourage higher spending. Offering clear, valuable benefits makes subscriptions more appealing and drives customer loyalty.

6. Create appealing return policies

A strong return policy is crucial for influencing purchase decisions, especially for big-ticket items. Customers need the assurance that they can return products if needed, which can be the deciding factor in completing a purchase.

Many businesses overlook the potential of an appealing return policy, making this a great opportunity to stand out. Create a policy that’s customer-friendly and transparent, offering peace of mind and boosting customer confidence in your brand.

7. Promote your loyalty program

Customers love loyalty programs for the rewards and benefits they offer. In fact, 70% of consumers say they would recommend a brand with a strong loyalty program.

Make sure to promote your loyalty program from the moment customers interact with your brand. Clearly explain the perks they’ll gain by joining and ensure the system is easy to use with competitive reward redemption options. This early engagement can build long-term customer loyalty and drive repeat purchases.

8. Offer an extended warranty (if applicable)

Providing an extended warranty is a smart way to boost sales and build customer trust. Studies show that 47% of customers are more likely to choose a brand that offers extended product protection. An extended warranty gives customers peace of mind, showing them that you care about their long-term satisfaction and comfort.

Additionally, research indicates that extended warranties directly address customers' financial concerns, offering protection for their investment if a product is damaged. This reassurance can make a significant difference in their purchasing decision.

9. Give something for free

Costco’s strategy of giving away free samples on weekends draws crowds, and it’s not just about generosity. They understand the psychological effect of reciprocity; customers feel inclined to make a purchase as a way of saying "thank you" for the free sample, often driven by gratitude or even a sense of obligation.

Similarly, perfume brands frequently offer gifts with purchases over a certain amount. This tactic persuades customers to spend more to qualify for the "free" gift, making them feel like they’re getting added value with their purchase.

Wrap up!

Getting customers to spend more is about understanding what makes them tick and keeping them engaged. Loyalty programs are a great way to do this, helping your customers feel connected to your business and encouraging them to spend more.

By using a loyalty program, you can keep your current customers happy without spending too much on finding new ones. Plus, loyal customers are likely to spend more over time, which helps your business grow.

Are you looking for a loyalty platform to boost your customers' spending and take care of your loyalty needs? Tada is here to help. Our platform makes it easy to keep your customers engaged and loyal, encouraging them to spend more and drive your business growth. Request our demo today and start transforming your customer loyalty strategy.