Tada, Indonesia's leading B2B2C loyalty and reward platform, today announced the launch of Tada Gifting, a new solution designed to streamline corporate gifting and strengthen stakeholder relationships. The product was unveiled at a launch event in SCBD, South Jakarta.
The platform enables businesses and professionals to send targeted gifts; from e-vouchers to premium physical goods, to customers, employees, partners, and prospects in just a few clicks through a single dashboard.
"Tada Gifting was developed to solve the complex challenge businesses face in sending targeted gifts to build loyalty and foster relationships," said Rebecca Agiestha, Co-founder of Tada.
"Our platform provides a comprehensive, easy-to-navigate dashboard with an extensive selection of items; from e-wallet credits to gadgets and even gold bars, making corporate gifting effortless."
A Streamlined and Cost-Effective Process
The Tada Gifting platform is built for efficiency. Users can manage campaigns in four simple steps:
- Sign up and access the dashboard
- Set a budget and choose from a wide array of gift items
- Send a redeemable link to their chosen contacts
- Track redemption rates in real-time
A key differentiator is the platform's pay-per-redemption model, where companies are only charged for gifts that are claimed. This makes gifting campaigns highly scalable and cost-effective, eliminating wasted budget on unclaimed items. The option to include personalized messages ensures the gesture retains a human touch.
"In an increasingly automated world, a gesture of appreciation through gifting leaves a significant impression," explained Juan Aristya, Senior Account Director at Tada. "Tada Gifting is the solution for professionals to build more profitable stakeholder relationships easily and efficiently."
Key Advantages for Modern Businesses
The launch of Tada Gifting introduces several strategic advantages for companies across Indonesia:
- Nationwide Stakeholder Reach: The platform allows businesses to easily connect with and appreciate stakeholders across the entire archipelago. Whether the goal is to kickstart new relationships, retain valuable customers and employees, or create memorable marketing campaigns, Tada Gifting removes geographical barriers.
- Seamless System Integration: Tada Gifting is designed for flexibility. It can be integrated with a company's existing systems and technology, serving as a powerful complement to enhance current loyalty programs. Furthermore, the dashboard is pre-connected to hundreds of top merchants within the Tada ecosystem.
- Inherent Scalability: The platform simplifies gift-giving for any occasion, enabling companies to instantly search for gifts, launch campaigns, and review performance data. This scalability ensures that relationship-building efforts can grow alongside the business.
- Measurable Metrics for ROI: Success is no longer a guessing game. The Tada Gifting dashboard provides clear metrics on campaign performance, including recipient redemption rates. This data allows companies to measure marketing ROI and understand stakeholder engagement directly.
Imelda Walla, Tada’s VP of Commercial, emphasized the universal need for appreciation. "It’s not always about the monetary value; a personalized gift creates a more memorable connection. This solution is applicable to all industries, as strengthening ties with key stakeholders is fundamental to positive business growth."
About Tada
Tada is a leading B2B2C loyalty and rewards platform that helps businesses accelerate growth by improving customer, channel partner, and employee retention. Our unified solutions; including Tada Loyalty, Tada Rewards, and the newly launched Tada Gifting; create an engaging ecosystem with a seamless user experience.
Now in its 10th year, Tada offers customizable platforms that automate loyalty programs and channel incentives, supported by an extensive redemption catalog of over 1,000 reward options. The company's product and service quality have been recognized with a Leader position in the G2 Summer 2022 Reports for Loyalty Management Software and multiple awards at the Loyalty & Engagement Awards 2022 in Singapore.
.png)
