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TADA Marketing & Customer Retention Blog

2 min read

Increasing Customer Loyalty in the Banking Industry

Yunny Yunita .

Increasing the loyalty of customers and making them stay is the goal of many business owners. However, in this advanced customer era, along with significant changes in customer behavior, customers are getting more selective, picking businesses that offer them the most personal benefits. At the same time, advancement in digital technology opens up new opportunities for businesses in financial sectors such as banking to retain their customers better. As increasing customer retention rates by 5% can increase profits by anywhere from 25% to 95% (Bain & Co.), it’s clear that increasing customer retention rate and loyalty should be the priority of every business.

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2 min read

Introducing Our Newest Feature, Touchless Ordering!

Yunny Yunita .

Say hello to our newest feature, Contactless Ordering! In this new normal, we know that customer behavior has changed, especially when people dine in restaurants. The risk of being in physical restaurants may cause customers to be reluctant to dine. To support the cause of social and physical distancing and increase customers’ confidence to dine in restaurants again, we have come up with a new feature called Contactless Ordering. With this feature, customers are able to order directly from their dining table as easily as scanning a QR code, without worrying about touching printed menus, while minimizing human contact. They can also pay directly from their table, using a variety of payment options that is already integrated with TADA, such as transfer, credit card or e-money. On top of that, they will immediately receive points once they have finished their order!

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2 min read

How Bakmi GM Maximizes Loyalty and Revenue in the Pandemic Era

Yunny Yunita .

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

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3 min read

Tips and Tricks on Dealing with Price-Sensitive Customers

Yunny Yunita .

“Is that your best price?”

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