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Tada Loyalty & Customer Retention Blog

5 min read

7 Ways to Motivate Your Channel Partners

Nuraini .

It is common belief that channel partners or distributors become an intermediary between companies and end-users. No matter how good the products are, the companies cannot succeed if the channel partners in the supply chain are not motivated to distribute the products at the right time and target market. 

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5 min read

How to Measure the Success of a Channel Incentive Program

Nuraini .

A channel incentive program is an initiative to incentivize your channel partners to drive more sales. This program is usually designed to change distributors or dealers’ behavior to encourage loyalty to your business, promoting and selling your products as opposed to the competitors.

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5 min read

Why Investing in a Channel Incentive Program is Imperative for FMCG?

Nuraini .

Today's channel partnerships are more complex. Your customers have longer purchasing cycles, and immediate access options and information that influence their purchasing decisions. 

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9 min read

Channel Incentive for FMCG; The Challenges and Solutions

Nuraini .

Today, the FMCG industry is evolving and expanding, resulting in many companies launching huge and sophisticated product lines. Customers become the driving force for the demand and inventory strategies of local retailers. As a result, channel partners are more exposed to multiple competitors than ever before.

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6 min read

Channel Incentives for Automotive Distributors to Boost Sales

Nida Amalia .

2020 was a turning point in the automobile industry. Automakers, dealers, workshops, and even ride-sharing services are in a position to not only stay one step ahead of the competition but to take new constructive measures to stay afloat. The incentive is one such solution.  

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6 min read

Choosing the Best Channel Incentive Program for Your Business

Nida Amalia .

Channel incentive programs are a win-win solution for both businesses and their partners. A Silicon Valley survey found that incentives can boost partner sales and profits by as much as 40 percent. At the same time, businesses can increase revenue, broaden their market, and obtain more loyal partners for the long run.

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6 min read

Channel Incentives: Why They’re Worth the Buzz and Why You Need Them

Nida Amalia .

Businesses have long used channel incentive programs as their go-to-market strategies to align channel partners’ behavior to their overarching business goals. 81% of top-performing companies use channel incentive programs as a win-win solution to activate and reward channel partners while powering partners to gain more revenue.

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