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TADA Marketing & Customer Retention Blog

4 min read

Tips to Increase Customer Retention in Your Business

Nida Amalia .

When starting a business, every business owner would want to acquire as many customers as possible to boost revenue. However, businesses soon realize that it’s more valuable to retain the customers they already have, which is also known as customer retention. As this awareness increases, retention marketing has now become the focus of many businesses.

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4 min read

TADA is 3rd on the Leader Grid in G2's Summer 2021 Reports!

Yunny Yunita .

TADA always aimed to be the leading customer retention platform that brings the best loyalty and rewards solutions for businesses. After being featured in G2’s Spring 2021 Reports, we are thrilled to announce that once again we are featured by G2, this time in their Summer 2021 reports!

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3 min read

Digital Stamps: The Perfect Loyalty Program for Small Businesses

Aloysius Brahmarsi .

We all know that the most valuable customers are those who return to make a second purchase. Of course, the one-million-dollar question is: how to make your customers return to make their second purchase, and what is the best solution to achieve that for small businesses? These days, we see that most small businesses implement digital stamps as their loyalty program. Like any retention program, digital stamps or punch cards are designed to generate repeat business by offering some sort of reward after a number of stamps has been collected.

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3 min read

Latest Research on Building Strong Customer Loyalty and Relationships

Yunny Yunita .

Customer loyalty has been and should continue to be a key priority for business owners. Unprecedented disruptions caused by the pandemic since last year have posed new challenges for businesses to lock in their customers’ loyalty. The events of 2020 have caused customer behavior to change, including decreased brand loyalty due to a number of reasons such as limited inventory, limited access, and financial constraints, creating an even bigger urgency for businesses to maintain loyalty during uncertain circumstances.

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2 min read

Increasing Customer Loyalty in the Banking Industry

Yunny Yunita .

Increasing the loyalty of customers and making them stay is the goal of many business owners. However, in this advanced customer era, along with significant changes in customer behavior, customers are getting more selective, picking businesses that offer them the most personal benefits. At the same time, advancement in digital technology opens up new opportunities for businesses in financial sectors such as banking to retain their customers better. As increasing customer retention rates by 5% can increase profits by anywhere from 25% to 95% (Bain & Co.), it’s clear that increasing customer retention rate and loyalty should be the priority of every business.

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2 min read

TADA Secures B1 Funding Led by MDI Ventures to Start SEA Expansion

Yunny Yunita .

TADA has secured a series B1 investment round led by MDI Ventures; Indonesia’s largest multi-fund VC arm of state-owned telecom firm Telkom Indonesia. Other investors that participate are Telkomsel Mitra Inovasi (TMI), Finch Capital; a Europe and Southeast Asia focused VC firm, and Sovereign’s Capital; a US-based VC firm.

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3 min read

Win and Maintain Customers’ Trust in the Pandemic with Online Reviews!

Yunny Yunita .

Put yourself in a customer’s shoes and consider what you would do before making a purchase from a business. Keep in mind relevant conditions today--health and safety concerns due to the pandemic, not to forget tighter budgets. Would you just close your eyes, hope for the best, and pick the first business you point at? Most probably not! One of the most possible things you would do is browse online and get yourself as much information as you can about the business, including reading its online reviews.

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3 min read

What Customers Expect from Businesses in 2021 and How to Fulfill Them

Yunny Yunita .

Happy New Year! 2020 has really been the year that puts every business’ resilience to the test. With the multiple disruptions and slowdowns caused by the pandemic, businesses should by now realize that things will not instantly go back to normal in 2021. On the contrary, businesses should expect those changes in the market and their customers’ behavior to linger even in the new year. This means it’s no time to be caught off-guard! By being aware of what customers expect from businesses and responding to those expectations accordingly, businesses can have a head-start in maintaining the loyalty of their customer base and encourage them to keep doing repeat business in the long run. 

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2 min read

Improving Lifetime Value of Loyal Customers

Clara Alverina .

B2B or business-to-business marketing on customer retention, concentrates on designing programs to retain existing customers and advance the lifetime value of the customers. Therefore, customer retention strategy is important to be applied, so that you can develop your business according to your customer's needs. By adjusting your strategy, you can make the customer contented, and make them want to keep doing repeat purchases from your brand.

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3 min read

How to Optimize Customer Retention for Your Business

Clara Alverina .

As you know, customers are undoubtedly the most important element in a business. They are a source for every business and the reason behind it. Every company or brand should give their very best to the customers. They are literally the king (or queen). Unfortunately, many companies are more concerned with customer acquisition rather than maintaining customers. Well, maybe these facts would change your mind about customer retention.

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