Digital media is reshaping the marketing landscape across the board, particularly in the fast-moving consumer goods (FMCG) industry. Campaigns for every FMCG product have traditionally relied on determining the appropriate marketing mix of the 4 Ps (Product, Price, Place, and Promotion) to influence the target audience's buying decisions.
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It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?