Redemption Trends for Loyalty Programs in 2022 Based on Number of Transactions


Feb 21, 2023 • 6 min read

Redemption Trends for Loyalty Programs in 2022 (1)

Rewards and incentives offered through a loyalty program's redemption catalog play a crucial role in boosting customer loyalty and repeat purchases for businesses.

By providing a motivation for customers to return, companies increase their chances of long-term success in a highly competitive market.

Additionally, the redemption process provides valuable insights into customer buying habits, which can then be leveraged to improve products and services and create targeted marketing campaigns.

By analyzing customer purchasing patterns and trends, businesses can better understand their needs and cater to them accordingly. 

2022 Loyalty Program Redemption Trends Analyzed by Number of Transactions

Looking back to 2022, Tada's internal dashboard reveals the most popular redemption category based on number of transactions of each redemption category available from our reward catalog. 

This data shows that certain items are in demand due to their perceived value among customers, while others are not as successful.

Redemption Trends for Loyalty Programs in 2022 (2)

Let's deep dive into each category and why customers love them.

  • E-vouchers & gift cards are a favored redemption option, providing customers with the flexibility to purchase at a wide range of merchants and online platforms, making it easy for customers to redeem their rewards for something they want or need.
  • Phone credit is another sought-after redemption category because it can be redeemed quickly and easily. It is also a highly relevant reward for many consumers, as most people rely on their phones for communication, entertainment, and internet access.
  • E-wallets are also a popular choice for redemption due to their convenience, flexibility and widely accepted as a form of payment, making it easier for customers to use their rewards in a variety of places.
  • Top up & bills are popular options too because people have a constant need to pay for their phone or utility bills. They also have a high redemption rate, as people are more likely to redeem their rewards points for something they need.
  • Gold bars have seen a rise in popularity as a redemption option in recent years. This reward allows consumers to gain a more secure and tangible asset. It is also often associated with luxury and prestige, making it a highly coveted reward that customers can feel proud to receive.
  • Gadgets & electronics, motorbikes, and home appliances may have a smaller share of the redemption category, but they still remain popular among specific consumer groups.

These findings emphasize the importance of a diverse array of rewards for the success of loyalty programs.

With the right combination of reward options, businesses can expect lower costs, better return on investment, and most importantly, happy customers.

Remember, satisfied customers are the key to the success of any loyalty program.

The Advantages of Understanding Customer Redemption Preferences for a Successful Loyalty Program

By knowing the trend and carefully selecting reward items, business leaders can take advantage of these insights and guarantee the success of their loyalty programs in 2023 and onward.

Knowing the most popular redemption items for a loyalty program is crucial to its success, as it allows businesses to create a more appealing and effective program that meets the needs and preferences of their customers.

Here are the top advantages of understanding what customers want in a redemption reward catalog:

1. Increased customer engagement

By offering redemption rewards that customer’s value, businesses can increase customer engagement and participation in their loyalty program.

2. Better reward redemption rate

When customers are more likely to redeem their rewards, it helps boost the overall success of the loyalty program and encourages customers to continue participating.

3. Improved customer satisfaction

By offering redemption rewards that customers actually want, businesses can improve customer satisfaction and strengthen their relationship with their customers.

4. Increased customer retention

When customers are satisfied with their redemption rewards, they are more likely to remain loyal to the business, which can lead to increased customer retention over time.

5. Increased brand reputation

By offering appealing and effective loyalty programs, businesses can improve their brand reputation and gain a competitive advantage over their peers.

In short, understanding the most popular redemption rewards is the key to the success of a loyalty program.

By offering rewards that customers actually want, businesses can increase customer engagement, satisfaction, and retention, and ultimately improve their overall brand reputation.

Customers too can find something that suits their individual preferences and needs from the redemption options.

Wrap up

Want to bring your loyalty program to another level? Our team of experts at Tada has the experience and knowledge to help you succeed. Our game-changing solutions include an advanced analytic dashboard, designed to gather rich data and insights that can drive your loyalty program forward.

With our platform, you can track customer behavior, reward redemption trends, and more, to make data-driven decisions that keep your program fresh, relevant, and appealing to the customers.

In addition, we provide end-to-end fulfillment services for reward redemption, freeing up your valuable time and resources to focus on other aspects of your business.

With our seamless fulfillment process, you can rest assured that your loyal members will receive their rewards items promptly and efficiently, while you concentrate on driving your business forward. 

Request our demo now to start your success journey with us.

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Wilson Santana

Head of Product