The tire manufacturing industry in Indonesia is just as competitive as the beverage industry, with numerous local and international brands vying for a share of the market.
However, with a market size valued at USD 4.8 billion in 2020 and expected to reach USD 7.5 billion by 2026, the industry is proving to be a lucrative one.
But with so many tire brands available in the market, companies need to step up their game and have a strong distribution strategy to ensure that their tires are readily available throughout Indonesia and meet the demands of end customers. Having solid and loyal distribution channel partners is one of the keys to winning the market.
One leading tire company in Indonesia is utilizing Tada's digital loyalty solutions to build profitable relationships with their channel partners and ensure a bigger market share as well as revenue growth.
By leveraging technology and creating innovative solutions, this company is setting itself apart from the competition and capturing the attention of their channel partners, which are workshop owners and mechanics.
Mobile Loyalty App to Incentivize Channel Partners Powered by Tada
Being one of the most renowned tire manufacturers in Indonesia, this particular brand has already established a wide network of channel partners consisting of workshop owners and mechanics all over the country to distribute their tire products.
Nevertheless, with the fierce competition in the market, engaging and motivating these channel partners to prioritize the sales of their tires over competitors' products can be a daunting task.
The brand recognized the need to foster better relationships with their channel partners to cultivate brand loyalty and increase sales. This is where Tada played a pivotal role.
This loyalty app allows channel partners, such as workshop owners and mechanics, to earn points for purchasing the brand's tire products. The more they purchase the more points they earn, which can be redeemed for valuable rewards. This incentivizes channel partners to continue buying from the brand, increasing their loyalty to the company and ultimately driving sales growth.
With Tada's seamless integration, the brand can easily track points earned by their channel partners, revenue generated from all channel partners, and the number of products sold.
Additionally, Tada's extensive reward catalog, with over 1,000 items to choose from, allows channel partners to redeem their points for a wide variety of rewards, from e-vouchers to physical items like electronics, gold bars and many more.
The Results in Numbers
The tire company's partnership with Tada has proven to be a game-changer for their business.
Since the program's launch, the numbers speak for themselves; hundreds of new workshop owners and mechanics have registered to the loyalty program, with over 5,000 rewards items already distributed to members.
But the impact doesn't end there. The loyalty program has also resulted in higher quarterly sales growth which is a testament to the effectiveness of the program in incentivizing channel partners to sell more tire products and increasing brand loyalty.
Interested about how Tada helped this popular tire company revolutionize their channel partner loyalty program? Request our demo now to find out more about how Tada's powerful solutions can help your business achieve similar game-changing results.